Carl Sladen

Regional Director, Southeast Asia at RegiÔtels
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Contact Information
us****@****om
(386) 825-5501
Location
Phuket, Thailand, TH

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Wandi Pattrawee

The boss who is very creative, detail oriented and organized person. It’s an honor to work with you even short time but big thing 😊

THU Nguyen Hoai

I had the privilege of working for Carl on 2 occasions over the last decade. He brings a unique blend of persuasive leadership style and rich hospitality experience to the teams he led. Carl is always able to build up the local team, mentoring upcoming leaders, and inspiring his team to deliver on results with a focus on elevating customer experience and achieving win/win solutions. At Sofitel Legend Metropole Hanoi, he especially inspired all salesperson to deliver a WOW factor to each customer which left a great lasting impression on the guests. I was proud to be part of his team and continued this legacy everywhere i went. I highly recommend Carl to all luxury and prominent properties looking for a seasoned and trusted leader in the hospitality industry.

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Credentials

  • Coaching Skills for Leaders and Managers
    LinkedIn
    Jul, 2020
    - Nov, 2024

Experience

    • Luxembourg
    • Hospitality
    • 1 - 100 Employee
    • Regional Director, Southeast Asia
      • Jan 2022 - Present

      RegiÔtels - “real people working with real people” enhancing revenue strategy & management, online presence, positioning, distribution, & SEO growth via ongoing sustainable collaboration for independent hoteliers. Partnering with properties & collections from boutique in size to 200 keys and above which represent the spirit of hospitality and culture within their respective locations. RegiÔtels - “real people working with real people” enhancing revenue strategy & management, online presence, positioning, distribution, & SEO growth via ongoing sustainable collaboration for independent hoteliers. Partnering with properties & collections from boutique in size to 200 keys and above which represent the spirit of hospitality and culture within their respective locations.

    • Hotelier
      • Jun 2020 - Dec 2021

      COVID19, has seen a challenging and difficult time for so many in our wonderful industry and I have certainly been affected the same way. On a positive note, I shed 20kgs in the period, in a very happy place personally, and continuing to mentor a couple of friends in Bangkok & Phuket with their businesses over the past 6 months. So, while this time has been terrible in so many ways, I have been fortunate to see some proverbial "silver linings" come from it. In April/May I completed a short term consulting arrangement with Golfasian in Bangkok which was a positive experience. The plan was for a permanent role to follow in Vietnam, however unfortunately the COVID19 situation in Vietnam stopped the plans indefinitely. On July 18th I received, courtesy of a NZ Embassy Bangkok & local Thai authorities programme my first Astra Zeneca shot, with the second received October 10th.I am now ready to return to fulltime/contract work in the hospitality sector to put my passion and experience to good use. You can be assured of a “hands on” approach, energetic, innovative, and creative approach to ensure sustainable revenue and guest experiences are developed and driven to allow for bringing in business with personalised hospitable humanity embraced for, and by, all stakeholders. #kiakaha Kiwi regards,Carl

    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales & Marketing
      • Jan 2020 - May 2020

      Director of Sales & MarketingAngsana Laguna Phuket, Angsana Villas Resort Phuket, Laguna Holiday Club PhuketI visited the resort for the first time in November 2019 and during the interview with the Area General Manager it became apparent the role will be one of re-building as well as revenue generation performance, in particular due to the importance of the property to Banyan Tree Hotels & Resorts annual results. On starting the role, COVID19 was at the very beginning of its influence and since then until now focus has been on maintaining and introducing revenue streams, updating S&M operations, planning for the recovery, and ongoing contact and projects with the S&M team to ensure motivation and a positive spirit is in place. Ultimately we were looking at coming out of the crisis with strong and strategic sustainable plans to see a positive Q4 and 2021, including growth in RGI.Decisions on termination were made at a corporate level on a “LIFO” basis, and included 2 x other ExCom and 200+ associates within Angsana Laguna Phuket. An invitation to be part of the “alumni” programme when re-hiring within BTHR commences was part of the letter. Additionally, my request to be “in the room” to assist my team when they received their notice was agreed, which I appreciated in supporting those colleagues also affected.www.angsana.com/en/thailand/laguna-phuket

    • Vietnam
    • Hospitality
    • 100 - 200 Employee
    • Director of Sales & Marketing
      • Jan 2019 - Oct 2019

      Director of Sales & MarketingInterContinental Danang Sun Peninsula Resort A fabulous resort that continues to build its reputation, following, and accolades, the latest being #1 Resort in Asia and #4 in the World, 2019 by Conde Nast Traveler Readers’ Choice awards. Truly an honour to have spent time, though too short, as part of the team. The role encompassed all that you would expect as DOSM for an internationally managed resort, including working closely key partners including DMCs, luxury consortia, building strategic alliances, and with IHG regional and global teams (Luxury & Lifestyle in particular). On my departure the resort, was ahead YOY FY forecast however behind to 2019 budget (October and November STR performed well versus competitor set – some behind YOY revenue figures) – this being primarily driven by downturn in the Chinese market, all other key source markets being maintained or growing. During my tenure a new Directors of PR, Revenue, and Sales - Luxury Leisure came on board. On my departure, a full team was in place and working towards a solid Q4 and base building for Q1 (including a confirmed seven-night incentive buyout in March 2020). Additionally, future growth will be assisted by (both for the first time) Chinese and Russian GSAs starting in October.In all roles we reflect on what could have been done differently, and this is the same as my desire was to see my tenure reached and extended. I will however be proud of the team in place including their dedication and openness to embrace new ideas and the overall efforts we made in further elevating the sales & marketing effort in Leisure, Consortia, MICE, Transient, and Marcom segments.www.danang.intercontinental.com

    • Vietnam
    • Hospitality
    • 1 - 100 Employee
    • General Manager - Norfolk Mansion and Norfolk Hotel
      • Nov 2017 - Aug 2018

      General ManagerNorfolk Mansion & Norfolk HotelThis was my first time in the role of General Manager, supporting two established and respected HCMC names within their respective hospitality sectors, serviced apartments and 4 star hotels. During 2018 I was also overseeing the day to day sales process and strategy. During my tenure, we saw financial growth (up to the end of Q3) YoY and to budget for the Mansion, and YOY for the Hotel, while also overseeing solid expenses control, continued growth in online channel placement, guest recognition programmes, setting up additional operational (Top to Bottom preventative maintenance) and sales processes and enhancing the “Going Green” culture.Throughout my time with the Mansion and Hotel, both Department Head teams grew in knowledge, confidence and ability to further develop themselves and their teams (including focus on “out of the box” & attention to detail” thinking. This along with the business positioning I am proud of. My departure was down to difference in direction wanted from the Norfolk Group Chairman. I have continued to enjoy both Norfolk properties as a patron.www.norfolkmansion.com.vn & www.norfolkhotel.com.vn

    • France
    • Hospitality
    • 700 & Above Employee
    • Director of Sales and Marketing
      • Aug 2016 - Oct 2017

      Director of Sales & MarketingRaffles Hotel Le Royal & Raffles Grand Hotel d’ AngkorThe opportunity to join these storied hotels was one that was too good to let go. At the same time as my tenure started, the hotels along with the rest of FRHI were integrated into ACCORHOTELS. The role was responsible for the sales and marketing leadership and direction for these two landmark addresses reporting to the Area General Manager. Based in Phnom Penh, I would travel to Siem Reap once to twice a month to support the efforts of the team there. With two distinctive seasons and business demands, the opportunities and challenges were ongoing and stimulating.There was a good amount of autonomy which allowed for development of the teams along with implementation of new programmes and ideas. One of these being for 2018, the difficult Green season will be assisted by the “combinable” promotions within the Leisure Partnership Agreement programme, along with overrides for key partners to maintain and grow market share. Trips to ILTM Cannes, Australia, and Japan lead to increased business and profile in these markets.In 2017, we migrated to Trustyou. Energetic Hotel Managers driving the process including their support of S&M WOW’s and initiatives will see this continue to get stronger in the future.Inroads into the world of Facebook and social media were made with the introduction of a Marcom Coordinator and a coordinated approach to engagement.I left positive that we achieved in many areas within a challenging business situation and leaving both hotels with full teams and solid business on the books plus the support of my Area General Manager and Regional Director of Sales. Additionally, I would like to think that I left with a positive reputation within the local DMC/ITO market, plus strong contacts within the offshore (regional & long haul) upscale and discerning travel markets including luxury consortia.www.raffles.com/siem-reap and www.raffles.com/phnom-penh

    • Vietnam
    • Hospitality
    • 100 - 200 Employee
    • Director of Sales & Marketing
      • Jun 2014 - Jul 2016

      Director of Sales & Marketing Caravelle Saigon2014 saw me relocate to Saigon for personal reasons and I was fortunate enough to join the team at Caravelle, an iconic landmark address in Saigon. The understanding was to come on board and assist with the re-positioning of the property from an independent Deluxe property to one in the “Luxury” category post an extensive enhancement programme. 2014 saw phase one completed, ground floor public spaces, however on leaving the balance of the project was yet to commence.The role as with Metropole included full management and responsibility for the S&M team of 30+ associates (+ with trainees). The role was heavily involved with client contact, from beginning to on site, and sales trips and missions to key markets (including Japan and UK), however developed the team to undertake sales trips to regional areas. As an independent property and with the support of the General Manager, there was an active opportunity to assist in Customer Service training which was well received and fulfilling.The performance of the hotel saw a maintained RevPar positioning as #3 in the market within our STR set, even without the promised renovation and increased competition and product enhancement in the city. We focused on creativity and close collaboration with partners to maximise revenue opportunities and grow market share.We enjoyed our wins, first time as #2 Business Hotel in HCMC from Business Traveller, Vietnam’s only EarthCheck Gold certified property. Regular guests love the hotel, and overall comments (via Trustyou) were positive, with the key negatives for the most part relating to product.I was very proud to be part of this team, who strived for success in challenging circumstances and left, to take on the new challenge with iconic Raffles, with confidence in knowing that the structures and programmes were in place to grow revenues until and during the renovation process (which happened in 2018/2019).www.caravellehotel.com

    • France
    • Hospitality
    • 700 & Above Employee
    • Director of Sales and Marketing, Hotel Metropole Hanoi, a Sofitel Legend hotel
      • Jun 2011 - May 2014

      Director of Sales & Marketing Sofitel Legend Metropole HanoiIn 2011, the opportunity to join the flagship for a recently re-positioned brand within the “Luxury” category was one that I was honoured to secure. The role encompassing full management and responsibility for the direction and strategy of the Sales and Marketing function for the hotel (including sales, catering, Marcom, and reservations), with a total of 30 ambassadors. 2011 and 2012 both saw year on year increases in total (and room) revenue.In 2013, the hotel was again able to surpass its budget (including being 10%+ over in Rooms revenue) and RGI (above 2) plus receive 34 international and domestic accolades. The hotel (in partnership with its owners) has had the benefit of ongoing refurbishment work & innovation over the past two years, which has assisted in the ability of the Sales & Marketing team to be proud and confident of the product. The hotel continues to set standards in Vietnam and has positioned itself as one of Asia’s leading hotels.I left the hotel to move to HCMC for personal reasons. www.sofitel-legend.com

    • Canada
    • Hospitality
    • 700 & Above Employee
    • Director of Sales
      • Mar 2010 - Jun 2011

      Director of SalesFour Seasons Hotel SydneyThe opportunity was offered for a move back to Sydney, to tie in with the end of my role in Tokyo, to the largest hotel in the company to coordinate the sales effort for the property. Primary success for 2010 was positive movement made in the rev par position within the hotel’s competitive set. Day to day engagement with a driven and diverse sales team of 9 (targeting group, corporate (including a Melbourne based team member), and wholesale segments), an active Yield Committee, coupled with ongoing travel on behalf of the hotel ensured that 2010 was an enriching year along with an enjoyable return to Sydney. My personal markets are the Middle East, the key cruise line partners and managing the Virtuoso, American Express FH&R, and Four Seasons Preferred Partner business relationships.www.fourseasons.com/sydney

    • Consulting Director of Marketing
      • Jun 2008 - Mar 2010

      Consulting Director of MarketingFour Seasons Hotel Tokyo at Chinzan-soThe property was Four Seasons’ first in Asia and the first luxury hotel in Japan when it opened in 1992, with the owners Fujita Kanko operating the hotel as its’ flagship. The role of the “on-deck” consulting team is to assist the owners in representing the Four Seasons brand.Within the sales and marketing function striving to maintain and develop business throughout all revenue segments has been the primary focus. Key areas of achieving this being through domestic/international MICE, wholesale, package & promotion and corporate segments. Additional emphasis on the branding and awareness within the local domestic and expat market including the diplomatic market. With the unique management agreement structure, the role is very hands with guest contact, team coaching and direct sales (primary representative attending Four Seasons sales missions) efforts occurring on a day to day basis. Working and living in this culture (my third in Asia) has continued my growth in understanding the differences and similarities that we share in this region.(please note hotel ceased to be part of the Four Seasons Hotels network in 2013)

    • Director of Sales - Four Seasons Hotel Bangkok
      • Apr 2006 - Jun 2008

      Director of SalesFour Seasons Hotel BangkokThe opportunity to return to Four Seasons Hotels was provided in the form of Director of Sales at one of Bangkok’s landmark establishments. The property at time of joining was part way through an extensive renovation programme and looking for a candidate to develop the sales team in skills, knowledge, Four Seasons philosophy and ultimately to drive business. This has been achieved through ongoing team development, targeting of new markets and streamlining and focusing on best practices. From the time of arrival to leaving the hotel saw a consistent growth in corporate business and a development in new markets within the wholesale segment. In particular growth in both the UK and Australian MICE business was achieved. A dedicated and driven sales team was in place to move forward into 2008 and achieve both as individuals and as a team to reach the team goals in revenue.(please note hotel ceased to be part of the Four Seasons Hotels network in 2016)

    • Teacher
      • Aug 2004 - Apr 2006

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Assistant Director of Sales - Crown Plaza Hotel Chengdu
      • Apr 2003 - Jun 2004

    • Canada
    • Hospitality
    • 700 & Above Employee
    • Sales Manager - Four Seasons Resort Punta Mita
      • Nov 1999 - Jun 2002

    • Canada
    • Hospitality
    • 700 & Above Employee
    • Sales Manager - Regent Sydney
      • Feb 1996 - Mar 1999

    • Sales Manager - Regent Auckland
      • 1992 - Feb 1996

Education

  • Auckland University of Technology
    Hospitality, Hotel Studies
    1988 - 1990
  • Lynfield College
    1982 - 1986

Community

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