Experience

W. P. Carey School of Business – Arizona State University

• United States
• Higher Education
• 400 - 500 Employee

• Marketing/Comm Specialist, Sr.

  • Mar 2021 - Present

  Worked with data filters to create 42 data extensions relating to student profile attributes Utilized AMPScript to develop more personalized and engaging emails Created 9 journeys relating to different statuses and locations of prospective students Built 7 automations using SQL Built and deployed 207 emails utilizing HTML and CSS Implemented new CSS, providing greater consistency across email platforms Worked with the Salesforce CRM team to refine audiences Provisioned new users into our instance of Marketing Cloud Utilized subdomain in Marketing Cloud to increase deliverability Show less



Northcentral University

• United States
• E-Learning Providers
• 300 - 400 Employee

• Email Marketing Manager

  • Jul 2019 - Mar 2021

  Created 107 journeys for multiple stages of the student lifecycle Built automations using SQL Strategized which segments to send re-engagement emails to Built 349 emails using HTML and CSS Increased email deliverability by 8% through decreased sends to unengaged prospects Strategized, assisted in creating content and implemented MBA email marketing program Worked with the Marketing team to develop email campaigns which meet the needs of the school Deans Created 107 journeys for multiple stages of the student lifecycle Built automations using SQL Strategized which segments to send re-engagement emails to Built 349 emails using HTML and CSS Increased email deliverability by 8% through decreased sends to unengaged prospects Strategized, assisted in creating content and implemented MBA email marketing program Worked with the Marketing team to develop email campaigns which meet the needs of the school Deans



ManifestSeven

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Email Marketing Associate

  • Feb 2019 - Jul 2019

  Built 127 emails using HTML and CSS Built workflows using Bronto Transitioned customer segments from Bronto to Salesforce Marketing Cloud data extensions Assisted with segmented email programs such as Loyal Customers Scheduled deployment of emails through SFMC and Bronto QA check of emails for accurate deliverability Wrote and implemented creative including subject, headline, pre-header and CTA button Conducted A/B testing on email campaigns Built 127 emails using HTML and CSS Built workflows using Bronto Transitioned customer segments from Bronto to Salesforce Marketing Cloud data extensions Assisted with segmented email programs such as Loyal Customers Scheduled deployment of emails through SFMC and Bronto QA check of emails for accurate deliverability Wrote and implemented creative including subject, headline, pre-header and CTA button Conducted A/B testing on email campaigns



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Management Intern

  • Dec 2018 - Feb 2019

  Built 41 emails using HTML and CSS with the Salesforce Marketing Cloud toolSetup automated email programsCreated data extensions using SQLGathered email marketing tracking statisticsScheduled deployment of emailsQA check of emails for accurate deliverabilityConducted A/B testing on email campaignsDeveloped pages for websites such as Campus, Alumni and the Brand Guide that met ASU web standardsUpdated various ASU websites with CSS and Drupal to meet WCAG, ensuring they are ADA compliant Show less

• Web and Mobile Development Assistant

  • Dec 2017 - Dec 2018

  Built 56 on-brand Alumni and Staff emails for ASU using the Salesforce Marketing CloudTeacher's Assistant at Marketing Academy, assisted attendees in technical Marketing Cloud issues during the class, ensuring they can create emails and data extensionsDeveloped a curriculum for Marketing Cloud AcademyUpdated ASU websites with HTML and CSS to ensure ADA complianceDeveloped pages for prominent websites such as ASU Now, Campus, Alumni, and the internal Brand Guide on the Drupal platform that met ASU web standardsProctored first-click user experience tests of multiple ASU websites to help simplify the design of the prototypes Show less

• Digital Marketing Assistant

  • Nov 2015 - Dec 2017

  Converted mock-ups to web pages using DrupalTested websites for cross platform and browser compatibilityCombined a total of 200 pages from four internal websites into oneResearched loyalty programs of PAC-12 colleges in the early stages of Sun Devil Rewards developmentPerformed regression testing of the Sun Devil Rewards appCompiled Google Analytics data into reports for leadership

• Project Management Assistant

  • Feb 2015 - Nov 2015

  Scheduled small projects (1-3 months) with WorkZoneSimplified project plans into easy steps for the team to understandTyped meeting notes and used them to build project plansEngaged with various teams within our department to reach project deadlines