Experience

Wunderman Thompson Netherlands

• Netherlands
• Professional Services
• 100 - 200 Employee

• Senior Business Consultant eCommerce

  • Sep 2021 - Present

  Amsterdam, North Holland, Netherlands Blurring the lines between strategy and creative, dedicated to driving impactful results and fostering growth, using a strategic mindset and innovative approach. My expertise lies in having a flexible point of view, taking a multi-lens approach, and translating business goals into practical strategies. Through leveraging my extensive experience in market research, collaborative stakeholder engagement & management, and thought leadership, I deliver practical solutions that propel clients, and my… Show more Blurring the lines between strategy and creative, dedicated to driving impactful results and fostering growth, using a strategic mindset and innovative approach. My expertise lies in having a flexible point of view, taking a multi-lens approach, and translating business goals into practical strategies. Through leveraging my extensive experience in market research, collaborative stakeholder engagement & management, and thought leadership, I deliver practical solutions that propel clients, and my colleagues, forward. Show less



Carine Thomas

• eCommerce Operations, Product & Supply Chain Management Consultant

  • 2017 - Present

  Remote, Global Main responsibilities: Spearheading designing & developing both the product & supply chain departments for D2C clients. Invited to Milan, Italy by Facebook for a development summit. The lead in executing product visions, overseeing range planning and 3PL operations for core products. Constantly improving via a test & learn approach to tools, partners & strategies. Recruiting, leading and mentoring teams. Key Projects: • Overhaul of a client’s fulfilment process, overseeing… Show more Main responsibilities: Spearheading designing & developing both the product & supply chain departments for D2C clients. Invited to Milan, Italy by Facebook for a development summit. The lead in executing product visions, overseeing range planning and 3PL operations for core products. Constantly improving via a test & learn approach to tools, partners & strategies. Recruiting, leading and mentoring teams. Key Projects: • Overhaul of a client’s fulfilment process, overseeing implementation of new major 3PL partner, prioritising backlogs and reducing customer parcel tracking complaints by half. • Maintaining frequent contact with a global network of producers. • Introducing and scaling Korean Beauty into the Brazilian market for one client. • Contributed to the development of a state of the art ‘machine learning’ platform, using custom in-house coded BI app technologies. • Designing a ‘product hub’ platform inclusive of data points needed to ensure friction free workflow between product, logistics, customer service and finance teams. Results: • Successfully developing, building and launching 3 versions of one bestselling product, scaling to six-digit unit sales in the year since its launch. • Overhauling an entire product catalogue reducing customer quality complaints from 10% to 2%. • Creating and implementing a new product process workflow from concept to loading through marketing that reduced processing time and the need for rework by more than 60%.

• Content Developer

  • 2017 - 2018

  London, United Kingdom Main responsibilities: Executed projects for my clients from concept to delivery, creating content and copy with the ambition to nourish customer loyalty and attract new audiences. Collaborating with clients in the areas of marketing, CAD artwork/design, styling and branding. About: During this period I worked for a wide range of brands and companies including 2 Revolutions – Rachel Lopkin (education policy specialist), Body CheckUp – Amanda Szilagyi (SCIO bio resonance… Show more Main responsibilities: Executed projects for my clients from concept to delivery, creating content and copy with the ambition to nourish customer loyalty and attract new audiences. Collaborating with clients in the areas of marketing, CAD artwork/design, styling and branding. About: During this period I worked for a wide range of brands and companies including 2 Revolutions – Rachel Lopkin (education policy specialist), Body CheckUp – Amanda Szilagyi (SCIO bio resonance practitioner, medical herbalist and naturopath), Eliz Z Group, Age UK (registered charity), The Circular Design Guide (circular innovations) and The Business Growth Lab (business coaching). Results: • Responsible for writing copy for a complete website developing the tone of voice with the client from scratch. • Supported a client in opening up a new avenue of side work and helped them discover opportunities as a result of creating copy and introduced them to gig economy websites that they were not aware of.



Viceroy Group

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Head of eCommerce; Product, Brand & Supply Chain

  • Jan 2021 - Jul 2021

  Amsterdam, North Holland, Netherlands Company gatekeeper, responsible for defining and executing on all aspects of eCommerce management, from inception to delivery and analysis across all brands under Viceroy Group D2C Commerce. Central interface working cross-functionally with marketing, content, customer success, and finance departments to explore and exploit eCommerce and branding opportunities. Always consumer-focused first, integral in obtaining and analyzing customer feedback and translating findings into commercially viable… Show more Company gatekeeper, responsible for defining and executing on all aspects of eCommerce management, from inception to delivery and analysis across all brands under Viceroy Group D2C Commerce. Central interface working cross-functionally with marketing, content, customer success, and finance departments to explore and exploit eCommerce and branding opportunities. Always consumer-focused first, integral in obtaining and analyzing customer feedback and translating findings into commercially viable opportunities, and driving online revenue growth and ensuring the customer/brand experience is among the best in the world. Key Projects • Leading brainstorms, building roadmaps, devising and implementing strategy and KPIs. Presented in weekly team meetings for driving the agenda for eCommerce operations. • Analyzing key metrics to evaluate new opportunities and strategy. • Conducting research into brands, as well as understanding market trends. • Monitoring eCommerce content, ensuring imagery is of the highest quality is in line with brand and site requirements. • Introducing a ‘service blueprint’ to highlight how the customer journey is connected to all processes, touchpoints and metrics to uncover and improve any points of friction. Results: • Navigated growth of company from 1 to 5 brands successfully launched, in multiple countries and languages, including all product development. • Realized the best planning per country for implementation of new eCommerce strategies. • Creating upsell matrixes for each product in the assortment to increase overall AOV. • Recruited and leading an entrepreneurial team of 6+. • Spearheaded internal process improvement by implementing a new cross team workflow system. • Ensured all stores are operating fluently, customer’s are navigating the websites with ease and can quickly find all the answers to their questions. • Streamlined and consolidated the supply chain process. Show less



StyleShoots

• eCommerce Content Consultant

  • 2017 - 2019

  Haarlem, North Holland, Netherlands StyleShoots provides machines and solutions for photos & video, model photos & video, mannequin photos, and flat-lay photos. For this company, I travel throughout Europe and the UK, training stylists, and assisting brands in planning, content creation, studio workflow processes identifying pain points in their existing process with automated photography tools installed at companies including Nike, Hema and Net-a-Porter.



UShoot Studios Ltd

• United Kingdom
• Photography
• 1 - 100 Employee

• Co-Creator and Head Of Operations

  • 2013 - 2017

  London, United Kingdom Main responsibilities: Co-created and launched the studio concept, the marketing plan, and marketing collateral. My mission was to build the business from scratch and set up and run operations in London. Ran the studio on a daily basis, scheduled and managed all shoots. Ownership of all contacts with clients, stylists, and agencies whilst managing budgets, forecasts, equipment, and databases. About Ushoot Studios: UShoot Studios offers product photography with the aim to help… Show more Main responsibilities: Co-created and launched the studio concept, the marketing plan, and marketing collateral. My mission was to build the business from scratch and set up and run operations in London. Ran the studio on a daily basis, scheduled and managed all shoots. Ownership of all contacts with clients, stylists, and agencies whilst managing budgets, forecasts, equipment, and databases. About Ushoot Studios: UShoot Studios offers product photography with the aim to help small brands get the highest quality photography possible at the best available price. In principle, clients operate the available machines, most of the photo shoots are for E-commerce brands. Clients included Ashley Marc Hovelle (fashion), Urban Code (fashion), Chillys Bottles (water bottles), Royal Academy (art accessories), Edeline Lee (fashion), Mori Baby (baby wear), Jakss Kids (kids wear) and Tag Fine Art (art). Results: • Oversaw studio set up with a six figure budget budget • Scaled sales from GBP£ 0 to healthy figure per month within 2 years with only a 3 person team. • Responsible for recruitment, building the studio team from 1 to an in-house cohort of 5, plus managing agency relationships. • Grew to an 80% client retention rate with client base grown from 0 to triple digit accounts. • Reduced cost per image by 10x and producing 4x more photos daily, compared to a traditional studio set up. • Shoot Producer role led to position as E-Commerce Styling Trainer at Styleshoots Show less



Clarity Business Management Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • 2013 - 2014

  London, United Kingdom Main responsibilities: Created and executed weekly marketing campaigns that were sent to 12,000 subscribers worldwide. Analysed campaign results and used the outcome as input for new campaigns. Built and maintained relationships with clients and company stakeholders. Wrote and edited sales copy, promotional marketing communications and press releases. Developed and monitored content for client websites. Selected and set up a CRM system in Zoho to manage leads and clients. Managed all social… Show more Main responsibilities: Created and executed weekly marketing campaigns that were sent to 12,000 subscribers worldwide. Analysed campaign results and used the outcome as input for new campaigns. Built and maintained relationships with clients and company stakeholders. Wrote and edited sales copy, promotional marketing communications and press releases. Developed and monitored content for client websites. Selected and set up a CRM system in Zoho to manage leads and clients. Managed all social media activities for Clarity Business Management. Analysed and improved working processes within this agency. Managing 2 direct reports. About Clarity: Clarity Business Management provides a range of business services related to marketing, media & advertising, web design and social media management to clients across a wide range of industries including property, retail, publishing, media and marketing. The client list includes companies like Healthy Back Bag (accessories), Quack Moo (baby wear), Arthaus London (art dealers) and DS Ergonomics (furniture). Results: • Increased a client’s customer base by 16% as a result of a direct mail campaign • Set up and implemented Zoho as CRM solution to manage leads and clients.

• Digital Marketing Manager

  • 2013 - 2013



John Lewis & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• eCommerce Buying & Merchandising Assistant

  • 2010 - 2013

  London, England, United Kingdom Main responsibilities: Autonomously challenged and streamlined the working process by pioneering a reinvention of data entry methods that reduced lead times & increased efficiency and accuracy. A 4 pronged approach that required liaising with suppliers, reworking formulas in Excel, upgrading the current working systems and retraining staff. Assisted the Design Team’s concept project for the Birmingham store, introducing the buyers and board member’s to 50+ potential new, younger brands with… Show more Main responsibilities: Autonomously challenged and streamlined the working process by pioneering a reinvention of data entry methods that reduced lead times & increased efficiency and accuracy. A 4 pronged approach that required liaising with suppliers, reworking formulas in Excel, upgrading the current working systems and retraining staff. Assisted the Design Team’s concept project for the Birmingham store, introducing the buyers and board member’s to 50+ potential new, younger brands with a view to broaden the scope of the target audience of the company to appeal a more youthful clientele. Frequently took part in social media activities including live sessions. About John Lewis: John Lewis & Partners is a brand of high-end department stores operating throughout Great Britain, with concessions also located in the Republic of Ireland and Australia. Results: • Increased the daily workload output quota of a team of 6 by 50%, contributing to reduced lead times and increased revenues. Show less



Various Employers

• Earlier positions

  • 2006 - 2010

  Between the years of 2006 to 2010, I worked for a number of credible high end, boutique and high street companies in the UK in various functions across the fashion industry. These companies included Hackett, Burberry, and Giles Deacon. 2009-2010 Pattern Cutter - Freelance 2008-2009 First Assistant - Cecilia Mary Robson (Ready-to-wear) 2008-2008 Studio Assistant - Giles Deacon (Fashion designer, womenswear) 2008-2008 Visual Merchandising Assistant Emerging Markets -… Show more Between the years of 2006 to 2010, I worked for a number of credible high end, boutique and high street companies in the UK in various functions across the fashion industry. These companies included Hackett, Burberry, and Giles Deacon. 2009-2010 Pattern Cutter - Freelance 2008-2009 First Assistant - Cecilia Mary Robson (Ready-to-wear) 2008-2008 Studio Assistant - Giles Deacon (Fashion designer, womenswear) 2008-2008 Visual Merchandising Assistant Emerging Markets - Burberry 2007-2008 Visual Merchandising Assistant - Hackett (men's & boys clothing) 2007-2007 Visual Merchandising Assistant - BHS (Department store) 2006-2007 Production Assistant - Missoma Jewelry Show less