Research Director - Place Branding & B2B/B2C Branding Ad hoc Research

• Nov 2022 - Present

Account Lead Unilever - Business Development & Ad hoc Research

• Apr 2021 - Oct 2022

Back agency side and once again enjoying the thrill of winning projects, the fast-paced environment and the variety of clients & challenges. Within this role, I helped top FMCG brands to win at shelf applying Behavioural Science principles. I also strived to promote our offer beyond pack, sharing fresh and interesting news across all our approaches (shopper, innovation, pack - qual & quant). Back agency side and once again enjoying the thrill of winning projects, the fast-paced environment and the variety of clients & challenges. Within this role, I helped top FMCG brands to win at shelf applying Behavioural Science principles. I also strived to promote our offer beyond pack, sharing fresh and interesting news across all our approaches (shopper, innovation, pack - qual & quant).

Lead Insight Manager - Innovation Veg & Meals Europe

• Nov 2018 - May 2020

Within this role, I led ad hoc research to support pan-European innovation under our brands Birds Eye, Iglo and Findus. These innovation initiatives aimed to develop new sub-brands to accelerate the frozen food category growth. With a business vision anchored in sustainability and the conscious consumer, the focus was very much on behaviour change - modernising vegetable occasions, making flexitarian and vegetarian food choices mainstream and giving our frozen meals a new healthier edge. It was fascinating to identify the newest trends to harness. Applying behavioural science to research and findings, I unlocked some important insights that helped us drive consumption of better food. I am particularly proud of my impact on Green Cuisine, a successful launch and a very consumer-led initiative from idea through to execution. Show less

Research Director - Diageo Brand Guidance System Africa

• May 2015 - Apr 2018

After spending 3 years on site at Diageo, I was promoted to become part of the Senior Leadership Team on the Diageo Africa Account at Kantar TNS. This involved responsibility for managing the full team of Researchers on the complex brand & advertising tracker I had embedded (see previous role). Still working partly in-house at Diageo and thanks to my strong business acumen, I had a lead involvement in managing insight requirements. My initiatives were pivotal in terms of ensuring our interventions were targeted to the audience and most importantly inspiring actions for growth. Show less

Insight Partner Role at Diageo, subcontracted while Associate Director at Kantar TNS

• Jul 2012 - Apr 2015

Following the release of impactful research I had led for Diageo in Nigeria, I was approached by this client to provide in-house support in London. Reporting to the Africa Consumer Planning Director at Diageo Headquarters, my focus was to embed a new brand & advertising tracker with both local and global stakeholders - this was a role with a strong focus on communication and influence. Applying the wealth of experience I had acquired conducting research across the African continent, I became instrumental in securing the delivery of value from the new system. Show less

Senior Research Executive - Ad hoc Media Research

• May 2006 - Apr 2009

I decided to move back to London after an early career in France. Working within the Media, Content & Technology Team at Ipsos MORI, I was responsible for the smooth delivery of ad hoc consumer research from brief to presentation. Projects included the management of a yearly multi-country audience measurement for the BBC World Service, which gave me the opportunity to travel to Africa and monitor research on the ground. I decided to move back to London after an early career in France. Working within the Media, Content & Technology Team at Ipsos MORI, I was responsible for the smooth delivery of ad hoc consumer research from brief to presentation. Projects included the management of a yearly multi-country audience measurement for the BBC World Service, which gave me the opportunity to travel to Africa and monitor research on the ground.

Research Executive at Ipsos Loyalty - Satisfaction Trackers

• May 2004 - Nov 2005

Satisfaction Surveys for corporate catering services, automotive sales/after-sales services and public services. Satisfaction Surveys for corporate catering services, automotive sales/after-sales services and public services.

Research Executive - Concept & In-home Product Testing

• Aug 2003 - Nov 2003

Ad Hoc Concept & In-home Product Tests for L’Oréal. Ad Hoc Concept & In-home Product Tests for L’Oréal.

Research Executive - Sensory Testing & Ad hoc Research

• May 2002 - Jul 2003

Sensory Product Testing and ad hoc research for FMCG Clients, mainly vegetable manufacturer Bonduelle. Sensory Product Testing and ad hoc research for FMCG Clients, mainly vegetable manufacturer Bonduelle.