Experience

CHARLES & KEITH GROUP

• Singapore
• Retail
• 700 & Above Employee

• Regional Marketing Executive

  • Jul 2017 - Present

  Portfolio Vietnam, Indonesia, Thailand, Cambodia, Myanmar, Taiwan, Dubai • Executed the launch of CHARLESKEITH.CO.TH, Thailand and provided marketing and e-commerce support • Ecommerce support for franchisees’ e-commerce platforms for Vietnam and Myanmar • Executed and supported the launch of CRM program in Myanmar • Execution of exclusive market-only events and activities. By assisting and conceptualizing the press event and travelled to countries such as Dubai, Vietnam, Cambodia, Taiwan for the event and set up • Execution of seasonal market events: store openings, consumer in-store activations, press and KOL events • Development and execution of localized marketing initiatives for all markets to ensure growth of business and increased brand equity • Planning and development of yearly monthly calendar and budget • Development of digital and social strategies and support franchisees’ execution aligned with brand guidelines • Monitor and provide guidance on e-marketing efforts to franchisees and ensure campaigns are aligned with brand’s direction • Working closely with franchisees’ and other functional teams to ensure that all marketing and communications, including CRM initiatives are consistent with principal’s strategic direction and brand guidelines Show less



Vibes Communications Pte Ltd

• Singapore
• Marketing and Advertising
• 1 - 100 Employee

• PR Executive

  • Mar 2016 - May 2017

  Key clients are iROO, Club Med, Hillion Mall, Keresal Nail • Supported the planning and development of PR campaign • Cultivate and sustaining positive relationship with both client and media • Draft and disseminate Fashion/Travel press releases • Facilitate media loans • Sent out weekly media alert • Seek out for coverage opportunities in media editorial calendars • Generate and submit PR activity/progress reports for clients • Provide support in preparation of proposal pitches Key Highlight • Facilitated Taiwanese fashion label iROO fifth boutique opening in Raffles City Shopping Centre with iROO Spring Summer 2016 fashion presentation, with celebrity guest appearance by global brand ambassador Xiao S Show less