Carina Siefert
Wissenschaftliche Mitarbeiterin at Technische Hochschule Nürnberg Georg Simon Ohm- Claim this Profile
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Bio
Experience
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Technische Hochschule Nürnberg Georg Simon Ohm
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Germany
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Higher Education
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400 - 500 Employee
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Wissenschaftliche Mitarbeiterin
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März 2022 - –Heute
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Marketing and Data Scientist
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Jan. 2021 - Jan. 2022
- Contributing to data quality projects by running complex statistical models, interpreting and presenting results to internal and external clients- Development and programming of scalable functions in Python to analyse the quality of survey data - Consulting external and internal clients on statistical, methodological and data quality issues- Supporting data quality reviews by conducting interviews with international project teams, critically evaluating the quality of project processes, running data analyses and creating comprehensive reports
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Junior Marketing and Data Scientist
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Nov. 2019 - Jan. 2021
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Master Thesis position
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März 2019 - Sept. 2019
Thesis topic: Analysing Trending Topics by the Means of Text Mining based on Social Media Data - Use Case: Sustainability Thesis topic: Analysing Trending Topics by the Means of Text Mining based on Social Media Data - Use Case: Sustainability
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yasoon
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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Online Marketing and Events
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Apr. 2017 - Sept. 2017
- Maintenance of Website, Social Media, Newsletter- Google Adwords, SEO, SEA- Fair and conference planning and execution
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Werkstudent
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Aug. 2016 - März 2017
Marketing - Website relaunch - Fair and conference planning and execution
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Ferrero
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Luxembourg
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Manufacturing
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700 & Above Employee
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Marketing Intern
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Feb. 2015 - Aug. 2015
Brand: Yogurette- Maintenance of website and Social Media channels - Development of a new product packaging - Coordination of promotions with cooperation partners - Creation of print-ads and PoS material Brand: Yogurette- Maintenance of website and Social Media channels - Development of a new product packaging - Coordination of promotions with cooperation partners - Creation of print-ads and PoS material
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Education
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Friedrich-Alexander-Universität Erlangen-Nürnberg
Master of Science - MS, Marketing/Marketing Research, Data Science -
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
Bachelor of Science (B.Sc.), BWL Media-Management und Werbepsychologie -
Rijksuniversiteit Groningen
ERASMUS, Business, Management, Marketing -
Ruprecht-Karls-Universität Heidelberg
Chemie