Market Director

• Jan 2015 - Present

Director of Resort Operations

• Jul 2014 - Jan 2015

Ensures the BG Signature Properties brand and quality standards are adhered to and met to create an unforgettable and unique experience for all guests. Represents the resort at community events, bridal expos, hospitality council meetings and more to enhance community relations efforts. Creates key resort marketing and sales packages that include wedding packages and contracts, and works directly with the marketing team to approve final advertising and public relations initiatives. Manages all resort staff, including: office, housekeeping, grounds and barn personnel. Manages the operations budget while streamlining operations to decrease costs.

Marketing & Public Relations Account Manager

• Jan 2014 - Jul 2014

Managed media relations and public relations, responding to media inquiries, writing news releases, drafting media alerts and organizing media events from start to finish. These media efforts resulted in 3.8 million impressions through broadcast and print media coverage for FDOT in 2013.Managed extensive partnership marketing and editorial calendars.Composed marketing and informational collateral, including: billboards, rack cards, fact sheets, FAQs, articles, social media and website content, toolkits and newsletters to distribute to local and national partners.Secured more than $500,000 worth of donated advertising space for FDOT that resulted in more than 1.1 billion impressions by continuing relationships with partners and cultivating new partnerships. Oversaw scheduling, collateral creation and set up of 25 public information meetings in a two-month period, attending all meetings to inform residents of upcoming changes coming to Lake County.Secured locations for television commercial shoots and assisted in scouting voice and visual talent for PSTA marketing campaigns.Drafted scripts for video and radio PSAs and contributed to the development of informational videos for FDOT and Lake County.Attended community events to promote client products and educate the public to services provided.

Marketing & Multimedia Specialist

• Jun 2012 - Jan 2014

Supports marketing, public relations, multimedia and public outreach initiatives for clients, including:Florida Department of Transportation – 511 Traveler Information SystemSupports the marketing and educational efforts for the Florida Department of Transportation’s 511 Travel Information System. Manages an extensive editorial calendar, writing news releases and preparing media events to educate Florida residents and visitors about the free resource in conjunction with major events throughout the state, high volume traffic days, such as holidays and other newsworthy topics. Manages a partnership marketing calendar, preparing social media, newsletter and website content and distributing information to colleges, festivals, agencies and many other 511 partners. Composes scripts for PSA videos and radio spots. Responds to customer feedback. Supports all other team initiativesPinellas Suncoast Transit Authority (PSTA)Supported the public awareness campaign and public education campaign to further transit safety initiatives and preparedness, securing locations and scouting voice and visual talent for the multi-faceted marketing campaign that included cable television, radio, digital, billboards and bus wraps promoting PSTA CARES. West Virginia Department of Transportation – 511 Traveler Information System Supported marketing communications efforts for the launch of the West Virginia 511 Traveler Information System, composing news releases, fact sheets and other content for the launch media kit. Kern Council of Governments (CA) – 511 Traveler Information SystemSupported marketing communications efforts for the Kern 511 system, drafting news releases, fact sheets and call trees. She also contributed to the development of informational videos to raise awareness and usage of the 511 system.

Hostess

• 2007 - Jul 2014

Serving as a spokesperson for Oyster’s Secret pearl dive experience, I deliver speeches to guests to increase sales at the Oyster’s Secret venue in SeaWorld. This includes informing guests of our selection process and guiding customers through the procedure to make their experience as enjoyable and smooth as possible. Serving as a spokesperson for Oyster’s Secret pearl dive experience, I deliver speeches to guests to increase sales at the Oyster’s Secret venue in SeaWorld. This includes informing guests of our selection process and guiding customers through the procedure to make their experience as enjoyable and smooth as possible.

Public Relations Intern

• Jan 2012 - May 2012

As the Public Relations Intern, I gathered information from FMPA managers and wrote stories for the weekly internal and Board of Directors newsletters. I also wrote news releases, composed short stories for the company’s intranet and produced the 2011 Annual News Clip Report. As the Public Relations Intern, I gathered information from FMPA managers and wrote stories for the weekly internal and Board of Directors newsletters. I also wrote news releases, composed short stories for the company’s intranet and produced the 2011 Annual News Clip Report.

Marketing Intern

• Jan 2011 - May 2011

As the Marketing intern, I composed a monthly newsletter for clients, assisted in planning and attending community events to promote the magazine, generated monthly competitive analysis for team sales representatives and managed social media applications. As the Marketing intern, I composed a monthly newsletter for clients, assisted in planning and attending community events to promote the magazine, generated monthly competitive analysis for team sales representatives and managed social media applications.