Experience

Atria Sweden

• Sweden
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Concept Development Consultant

  • May 2023 - Present



Social Eatertainment Group

• Entertainment Providers
• 1 - 100 Employee

• Concept & Strategy Manager, Harrys

  • May 2022 - May 2023

  Stockholm, Sverige

• Brand & Concept Manager

  • Oct 2021 - May 2022

  Stockholm, Stockholm County, Sweden



Harrys

• Sweden
• Restaurants
• 1 - 100 Employee

• Varumärkes- och konceptansvarig, pressansvarig

  • Oct 2021 - May 2023

  Sweden



One Relation Events & Meetings

• Sweden
• Events Services
• 1 - 100 Employee

• Board Member

  • 2012 - 2023



Scandic Hotels

• Hospitality
• 700 & Above Employee

• Global Concept Manager

  • Apr 2020 - Jul 2021

  Stockholm County, Sweden Responsible for global concepts at Scandic. Development of new and existing strategies, concepts and customer offerings. Managing major projects, reporting to Chief Commercial Officer/Executive Committee.

• Category Manager Hotel Guest Experience

  • Feb 2019 - May 2020

  Stockholm, Sverige Responsible for the hotel guest's experience within the Scandic hotels in Sweden, meaning a focus on concepts, both development, implementation and follow-up. Leading global strategy project within F&B. Project managing major projects affecting customers, brand promise and operations. Securing operational feasibility of both existing and coming concepts and ways of working.

• Marketing Manager

  • Feb 2013 - Feb 2019

  Stockholm, Sverige Marketing manager with budget responsibilities for different business areas during the years: B2B, B2C and mostly F&B. Part of management teams of both Marketing and Food & Beverage departments. Responsible for creation and implementation of marketing plans and activities to drive brand awareness and sales. Used to working closely with agencies but also inhouse creator of content as editor, copywriter and stylist. I've worked with numerous campaigns and opening of hotels and… Show more Marketing manager with budget responsibilities for different business areas during the years: B2B, B2C and mostly F&B. Part of management teams of both Marketing and Food & Beverage departments. Responsible for creation and implementation of marketing plans and activities to drive brand awareness and sales. Used to working closely with agencies but also inhouse creator of content as editor, copywriter and stylist. I've worked with numerous campaigns and opening of hotels and restaurants, magazines, content marketing, concept development, sustainability projects, influencer cooperations and fairs. I've also been responsible for a lot of the companies strategic partnerships and cooperations with other companies. Project manager of the mobile hotel room Scandic To Go that was rewarded with a Spinn gold in the Event Marketing category, a Bronze Pencil in One Show in the Design: Experiences – Brand installation category and a bronze in Cannes Lions in the Media category, among others.

• Project Manager Brand and Communication

  • Dec 2011 - Jan 2013

  Stockholm, Sweden Consultant through Hammer & Hanborg. Project Manager with focus on rebranding, working within the group level marketing department. Coordinating international campaigns and developing marketing support material for central functions such as International Sales, CSR and Accessibility. Everyday tasks consisting of developing marketing and brand material for print, digital and own channels. Responsible for Scandic’s image bank, image rights and graphical manual. Experienced buyer… Show more Consultant through Hammer & Hanborg. Project Manager with focus on rebranding, working within the group level marketing department. Coordinating international campaigns and developing marketing support material for central functions such as International Sales, CSR and Accessibility. Everyday tasks consisting of developing marketing and brand material for print, digital and own channels. Responsible for Scandic’s image bank, image rights and graphical manual. Experienced buyer of advertising, production and printing services.



IOGT-NTO

• Political Organizations
• 1 - 100 Employee

• Project and Campaign Manager

  • Aug 2008 - Jan 2012

  Stockholm, Sweden The role as Campaign Manager for “White Christmas” came with budget responsibility, personnel, and overall responsibility for communication and PR within the project. Strategic and operational tasks ranging from procurement of services, brand development, lobbying, PR, funding and more. Developed ”White Christmas” from an internal NGO project to an external PR campaign with a doubled budget through external funding. The project became a brand with over 70 000 fans on Facebook… Show more The role as Campaign Manager for “White Christmas” came with budget responsibility, personnel, and overall responsibility for communication and PR within the project. Strategic and operational tasks ranging from procurement of services, brand development, lobbying, PR, funding and more. Developed ”White Christmas” from an internal NGO project to an external PR campaign with a doubled budget through external funding. The project became a brand with over 70 000 fans on Facebook and had good coverage in media. Show less



Berghs Department Store

• Press Relations Manager

  • 2008 - 2008

  Member of steering and project group. In charge of PR and media relations for the Final Exhibition of Berghs School of Communications 2008.



KILROY

• Denmark
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Travel Sales Consultant

  • Jan 2007 - Aug 2007

  Stockholm, Sweden



Bonnier Magazines & Brands

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2006 - Jan 2007

  Worked with the titles mama and Family Living with planning and implementing events and fairs, everyday contact with advertising agency, printers and other suppliers regarding subscription campaigns, direct marketing in print and digital channels, sponsoring. Responsible for corporate partnerships of Club mama/Club Family Living.



Blatteförmedlingen

• Recruiter

  • 2006 - 2006



Carlito's Bar, Koh Phi Phi, Thailand

• Bartender/ Bar Manager

  • 2003 - 2006



Hi Phi Phi International

• Volunteer

  • Mar 2005 - May 2005

  Krabi, Thailand Coordination of volunteers, rebuilding, fundraising on location in Thailand.



Kontaktcenter för Tsunamidrabbade i Stockhom

• Founder

  • Dec 2004 - Mar 2005

  Stockholm, Sweden Founded and ran a contact center for tsunami affected in central Stockholm. The center was later taken over by the Red Cross. Fundraising, press relations and fundraising through press relations.



Thailand Island Foundation

• Volunteer

  • 2004 - 2005

  Krabi, Thailand Coordination of volunteers, rebuilding, fundraising on location in Thailand.



Bonnier Magazines & Brands

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2002 - Apr 2003

  Stockholm, Sweden Worked with the titles Damernas Värld, Månadsjournalen, Veckorevyn, Vi Föräldrar, Gravid, Allt om Fritidshus och Sköna Hem. Varied tasks within the marketing department. Subscription campaigns, statistics, event planning and execution.