Marketing Campaign Manager

• Apr 2023 - Present

Marketing Manager

• Mar 2023 - Apr 2023

Marketing Operations Executive

• Apr 2022 - Mar 2023

NFT11 is a Football Manager GameFi project on the BSC network. It's aim is to create a metaverse that is a fully immersive experience for Football fans and crypto enthusiasts.• Proactively engage and form strategic partnerships with other GameFi projects, and work closely with them to accelerate growth• Brainstorming of creative solutions to drive growth in the face of the experimental nature of the web3 industry• Development and execution of customised marketing strategies and evaluate its effectiveness and make recommendations to further improve on marketing strategies with the help of Google Analytics• Proactively research and keep updated on market trends and competitor analysis• Understanding of the project's strengths and weaknesses and optimising its resources to maximize efficiency and minimize risks to the company• Creation of copies and constant content generation to keep the community and stakeholders informed and engaged with new features, current plans and more of the project. This includes email marketing• Running of ads such as Google Ads, Facebook and Linkedin Ads, engagement of PR companies and coordination of media buys. After which, analyse, report and give recommendations on the next steps Show less

Marketing Executive

• Aug 2021 - Apr 2022

RootAnt Global is a Singapore FinTech firm with branch offices in China and Japan. With the banco platform, SMEs are able to gain access to additional working capital easier and faster, through the offered financing solutions (Bancr, Invoicepaid+), allowing them to grow their business. Through the banco platform, enterprises are also able to automate their AP/AR process, doing away with manual, paper based processes saving time, costs and manpower. • Led the planning, implementation, management and monitoring of the overall company marketing strategy, individual product campaigns as well as any events (CSR campaigns, webinars, etc) to increase adoption rate of the company's FinTech products. • Liaised with different stakeholders (Banks, Financiers, PR companies, investors, etc) to devise collaborative marketing efforts to further boost the company's credibility and awareness. • Designed simple graphics for social media marketing and Google Ads. Show less

Marketing Executive

• May 2019 - Aug 2021

The MP International (MPI) group is a professional conference and exhibition organiser (PCO / PEO). Headquartered in Singapore with 10 offices across Asia and Europe, MPI provides a wide coverage of services to government, trade, industry and professional groups. These services range from show conceptualisation to post event evaluation and exhibitors procurement to buyers recruitment.As part of the Pico group, MPI has wide industry contacts and resources, allowing clients the options of a full-service project where every detail of the exhibition or conference is taken care of, or a customised selection based on specific needs.Part of the strategic marketing team, led the planning of the marketing timeline and strategies of in-charge projects, while developing, implementing and tracking the effectiveness of marketing campaigns by providing analysis reports via Google Analytics of B2B Events, Medical Conferences and Virtual Events.Digital experience in social media, Google Ads, SEM, email and content marketing. Show less

Project Coordinator

• Feb 2019 - May 2019

Involved in PetExpo Singapore • Liaising with exhibitors and suppliers• Assisted in managing manpower and delegating them to roles• Market the advertising packages offered and appeal to exhibitors to sponsor their items for the event’s goodie bag & coupon insert booklets• Assisted in planning the event’s social media schedule• Data analysis and data mining

Intern Student

• Apr 2017 - Jun 2017

Interned at Mediacorp's Family-Chinese department (YES 933, LOVE 972, CAPITAL 958 and i-weekly) to gain knowledge and experience in the media industry. Created decks, ran and assist in planning of events, updated respective social media pages and liaised with talents and potential sponsors. Interned at Mediacorp's Family-Chinese department (YES 933, LOVE 972, CAPITAL 958 and i-weekly) to gain knowledge and experience in the media industry. Created decks, ran and assist in planning of events, updated respective social media pages and liaised with talents and potential sponsors.

Intern Student

• Mar 2016 - Aug 2016

Interned here as part of my retail and entrepreneurship module. Learnt the front and back end of retailing such as sales and visual merchandising to buying and stock checks. Got into director's list during my internship semester here. Interned here as part of my retail and entrepreneurship module. Learnt the front and back end of retailing such as sales and visual merchandising to buying and stock checks. Got into director's list during my internship semester here.