Experience

Circana

• Market Research
• 700 & Above Employee

• Head of Strategic Retail Partnerships

  • Jun 2022 - Present



Halfords

• United Kingdom
• Retail
• 700 & Above Employee

• Group Head of Customer Loyalty

  • Apr 2022 - Present



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Customer and Commercial Planning

  • Oct 2019 - Jun 2021

  • Cross functional ownership for development of the Boots UK annual retail and pharmacy plan• Running a large team accountable for- Working with the Head of global consumer insights to identify core customer objectives from which to derive a plan- Working with the Trading and Pharmacy Directors & tea to define commercial objectives including retail sales, profit and market share and secure commercial activity (promotions, product launches) to deliver against customer and commercial objectives- Developing the commercial plan in conjunction with the trading and e-commerce teams- Working with the Marketing Director, creative agency (WPP group) & team to define how to communicate the plan through all channels with an emphasis on CRM and digital channels- Evaluating the success of the plan vs customer and commercial objectives for future learning• Highly flexible working and huge pace required to adapt the plan to ever changing market conditions and customer needs, particularly through the Covid pandemic• Cross functional working across four large functions within a highly complex business structure• Additional accountability for running the Boots UK Brand Partnership Marketing team of 25, providing FMCG brands with data and insight to build connected omnichannel customer journeys. Monetising data marketing channels to deliver a funding target of £40m+ Show less

• Head of Loyalty and CRM

  • Jan 2019 - Oct 2019

  • Running a team of 40+ accountable for all aspects of the Boots UK Advantage Card (plus Parenting Club, over 60s and Boots X beauty club)• Accountability for all cross-channel CRM for Boots UK retail, Opticians and Pharmacy (connecting physical and digital) • Transforming the Boots UK CRM and loyalty strategy from primarily physical channels into personalised, connected omnichannel journeys including- The development of an App and web based personlised offer programme - Web personlisation- Targeted digital adverstising- Targeted social media- Email programmes• Working with external agencies of all sizes to discover and test the best new technology available for personalisation • Development of new customer segments leading to the development of new CRM programmes – Wellness, Beauty, Parents• Responsible for the translation of internal and external data/insight to create best in class CRM (data analytics team had a dotted line into this role) Show less

• Senior Loyalty and CRM Manager

  • Jun 2016 - Dec 2018

  • Running a team of 40+ accountable for all aspects of the Boots UK Advantage Card (plus Parenting Club, over 60s and Boots X beauty club)• Accountability for all cross channel CRM for Boots UK retail, Opticians and Pharmacy (connecting physical and digital) • Supporting the Head of Loyalty and CRM with the transformation of the Boots UK CRM and loyalty strategy from primarily physical channels into personalised, connected omnichannel journeys including- The development of an App and web based personlised offer programme - Web personlisation- Targeted digital adverstising- Targeted social media- Email programmes• Working with external agencies of all sizes to discover and test the best new technology available for personalisation Show less



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Brand Partnerships Manager

  • Jun 2014 - Dec 2015

  • Leadership of a team of 25 accountable for- Monetising data and insight through sales to FMCG partners including L’Oreal group, P&G, Unilever, Estee Lauder- Building and monetizing connected omnichannel marketing plans for FMCG partners - Business owner for 2nd and 3rd party data eg IRI - Business owner for the development of a data and insights self-service portal

• Senior Buying Manager

  • Jan 2013 - May 2014