Carey Powers

Host, The OIS Podcast at Ophthalmology Innovation Source
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Contact Information
us****@****om
(386) 825-5501
Location
San Juan Capistrano, California, United States, US

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Credentials

  • Certified Ophthalmic Executive (C.O.E.)
    Joint Commission of Allied Health Personnel

Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Host, The OIS Podcast
      • Apr 2023 - Present

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Founder & Chief Executive Officer
      • Sep 2022 - Present

      Powers & Company is a multidisciplinary collective of marketing strategists, communications professionals and brand advocacy experts who serve emerging companies in the healthcare and biosciences sectors. We’re known for insights-driven strategy and flawless execution. Powers & Company is a multidisciplinary collective of marketing strategists, communications professionals and brand advocacy experts who serve emerging companies in the healthcare and biosciences sectors. We’re known for insights-driven strategy and flawless execution.

  • Sight for Life
    • United States
    • Medical Mission Volunteer
      • May 2022 - Present

      Medical mission volunteer providing surgical eye care to at-risk patients Medical mission volunteer providing surgical eye care to at-risk patients

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Vice President of Marketing
      • Mar 2020 - Aug 2022

      Led global commercialization strategy across early-stage pipeline and Phase 3 assets, including primary market research, building investor presentations, sales and demand forecasting, digital and social media, public relations, corporate communications, consumer and HCP marketing, KOL advocacy strategy and sales deployment Led global commercialization strategy across early-stage pipeline and Phase 3 assets, including primary market research, building investor presentations, sales and demand forecasting, digital and social media, public relations, corporate communications, consumer and HCP marketing, KOL advocacy strategy and sales deployment

    • Principal
      • Jul 2017 - Mar 2020

      Founded independent consultancy firm specializing in strategic marketing for commercial leadership and brand teams in the life sciences sector Founded independent consultancy firm specializing in strategic marketing for commercial leadership and brand teams in the life sciences sector

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Director of Consumer Marketing, U.S. Eye Care - RESTASIS
      • May 2015 - Jul 2017

      Led consumer marketing strategy for RESTASIS® ($1.6B annual revenue), developing integrated marketing campaigns across TV, digital, print, CEM, social, point-of-care and PR including celebrity endorsements and influencer campaigns

    • Senior Product Manager, U.S. Eye Care
      • Feb 2014 - May 2015

      Responsible for development and implementation of professional marketing strategy to drive eye care therapeutic sales in optometry, including Dry Eye, Glaucoma and Allergy franchises

    • Product Manager, U.S. Eye Care
      • Jan 2012 - Feb 2014

    • Business Advisor, Eye Care
      • Jan 2009 - Dec 2011

      Provided strategic consulting to ophthalmology physician practice owners including financial analysis and benchmarking, strategic planning, practice operations and efficiency, marketing and physician contracting

  • Coastal Eye Institute
    • Sarasota, Florida Area
    • Director of Marketing
      • Aug 2003 - Dec 2008

Education

  • University of Florida - Warrington College Of Business
    M.B.A., Business Administration
    2006 - 2008
  • Samford University
    Bachelor of Arts, Journalism
    1995 - 1999

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