Carey McEvoy

Co-Founder / Director at TRKR - Food and Drink
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Market Research
    • 1 - 100 Employee
    • Co-Founder / Director
      • May 2016 - Present

      TRKR bring consumer (or B2B client) insight and feedback directly into the heart of the innovation process – so that our clients only develop and launch propositions that their customers actually need and are willing to pay for Food & Drink: www.TRKRfoodanddrink.co.uk Tech: www.TRKRtech.co.uk TRKR bring consumer (or B2B client) insight and feedback directly into the heart of the innovation process – so that our clients only develop and launch propositions that their customers actually need and are willing to pay for Food & Drink: www.TRKRfoodanddrink.co.uk Tech: www.TRKRtech.co.uk

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Senior Consultant
      • May 2015 - May 2016

      Senior Consultant with Market Gravity, helping big companies to develop, design and deliver innovative products and services...and hopefully encouraging them to develop an internal culture of innovation, creativity and entrepreneurialism. During my time at MG I led several dynamic projects creating disruptive propositions in the Financial Services, Pensions & Investments and Utilities sectors. Senior Consultant with Market Gravity, helping big companies to develop, design and deliver innovative products and services...and hopefully encouraging them to develop an internal culture of innovation, creativity and entrepreneurialism. During my time at MG I led several dynamic projects creating disruptive propositions in the Financial Services, Pensions & Investments and Utilities sectors.

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Founder & CEO
      • Nov 2011 - Mar 2015

      Founded The Kiltwalk in 2011, organising fundraising walking events at locations across Scotland to raise money for children’s charities. After a year developing it in my spare time I left my career in financial services to focus fully on establishing The Kiltwalk as a valuable national charity. Starting with a £2k loan, success was founded on the collaboration of leading children’s charities, getting high-level media and business partners on board, but most importantly cultivating a brand and a cause that a large community still follows passionately. • Participant growth from 1,500 to 12,000 in 3 years • Total annual income from £450k to £2.5m • Distributed profit of £2.4m to over 150 charities and causes in 3 years • Passed on 68.5% of donations to our charity partners • Created and developed a national brand, cause and customer community • Built a sustainable business model, solid operational processes and created 14 full time jobs • Media & Corporate partners such as Media Scotland, Bauer, Sunday Post, RBS & Chivas • Charity sector (SCVO) award-winner and Scottish Edge winner

    • United Kingdom
    • Banking
    • 700 & Above Employee
    • Senior Commercial Manager
      • May 2005 - Aug 2012

      Commercial Manager – International Money Transfer (Jan 2010 - Aug 2012)• Played a key role in developing and launching the International Money Transfer product with MoneyGram• Extensive customer research and proposition development, choosing between and negotiating with world leading business partners and working closely with Tesco stores.Senior Commercial Manager – Credit Cards Acquisition & NPD (May 2005 to Dec 2009)• Developed & launched the Tesco ClubCard Credit Card, recruiting over 1m new customers and continually exceeding acquisition targets while managing £6m marketing budget • Responsible for marketing, pricing, risk profile and product NPV of new customers• Managing a team to continually refresh the proposition for new customers• Developed & launched Instant Finance products for Tesco stores (07/08)

    • International Finance Manager
      • Jan 2004 - Apr 2005

      • Developed and implemented business models for financial products in Ireland, Hungary, Poland & Thailand • Portfolio included Credit cards, Insurance, Loans and in-store finance products• Contributed to choosing, negotiating and working with commercial partners in each country• Working closely with Tesco Stores in each country

    • Founder & CEO
      • Jan 2006 - Oct 2011

      ***Voluntary*** Co-founded TACC in 2006 – fundraising through Scotland’s football fans to support children’s charities in Scotland and overseas. • Established a national brand and charitable cause • Nominated charity of the Scottish Football Association since 2008 • Net turnover grown from £15k (2006) to £192,000 (2011) ***Voluntary*** Co-founded TACC in 2006 – fundraising through Scotland’s football fans to support children’s charities in Scotland and overseas. • Established a national brand and charitable cause • Nominated charity of the Scottish Football Association since 2008 • Net turnover grown from £15k (2006) to £192,000 (2011)

    • United Kingdom
    • Banking
    • 700 & Above Employee
    • Senior Management Accountant, RBS Credit Cards
      • Jan 2001 - Dec 2003

      • Responsible for monthly Management Reports for RBS, Mint and affiliate credit card portfolios • Responsible for annual portfolio budgeting/modeling and for quarterly reforecasts • Responsible for monthly Management Reports for RBS, Mint and affiliate credit card portfolios • Responsible for annual portfolio budgeting/modeling and for quarterly reforecasts

Education

  • Chartered Institute of Management Accountants (CIMA)
    1997 - 2001
  • University of Abertay Dundee
    BA (Hons), Accountancy
    1989 - 1993

Community

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