Experience

Complete HealthVizion

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Vice President, Client Services Director

  • Aug 2021 - Present

• Director, Client Services

  • Aug 2020 - Jul 2021

  Complete HealthVizion, an IPG Health agency, is a global team of fresh thinkers who aspire to be better every day. We create life-changing medical communications through our culture of inspiration, passion, scientific excellence, and team work.Complete HealthVizion is part of McCann Health, the world’s most connected community of health and wellness experts united across six continents.



EVERSANA

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Strategic Marketing & Client Relationship Executive

  • Mar 2015 - Sep 2019

  Held senior level positions within several divisions of the EVERSANA organization to support platform expansion: Siren Interactive, Dohmen Life Science Services, The Patient Experience Project. See role descriptions below.EVERSANA is an integrated, independent and intelligent commercialization platform that delivers leading global life science services.

• Account Director (formerly The Patient Experience Project)

  • Jan 2019 - Aug 2019

  -- Under my leadership, adherence-focused efforts drove a 40% decrease in patient drug Discontinuations YOY-- Directed cross-functional team and led development of brand strategies and associated multi-channel marketing tactical plans targeted to patients, caregivers and healthcare providers (digital, email, print, social, video, speakers’ programs, live events, sales tools) for three Horizon Therapeutics’ orphan therapies ($8MM)-- Developed and facilitated live co-creation sessions with patients and caregivers to inform strategic creation of content and resources, nurture community relationships, and build trust-- Managed and mentored 5 direct reports to ensure their professional growth and client satisfaction-- Owner of comprehensive account/project budgets and forecastingThe Patient Experience Project (PEP) is a full-service communications agency serving the healthcare, pharmaceutical, and biotechnology industries. Show less

• Director, Commercial & Patient Insights (formerly Dohmen Life Science Services)

  • Feb 2017 - Jan 2019

  -- Achieved 100% client retention under my leadership-- Provided industry thought leadership on behavioral patient journey as featured speaker at CBI Patient Journey Mapping & Life Sciences Market Access conferences-- Head of specialized team of Rare Disease subject matter experts providing primary research, facilitation of collaborative workshops, and strategy for orphan drug/biotech companies, creating a solid foundation for clinical trial design and recruitment, strong patient advocacy relationships, and successful commercial launch-- Our methodology: put patient needs first, delivering deep knowledge of their emotional/behavioral journey with customized research designed to meet clients’ business goals-- Supported sales team by developing in-depth insights and innovative solutions to inform proposal development for best-in-class patient support programs to maximize therapy adoption and adherence-- Developed and oversaw holistic Patient Insights team operational workflow, ensured timely execution and quality of outputs, provided comprehensive project and client relationship management-- Co-led creation of global patient advocacy organization, inclusive of mission, strategic vision, road mapping-- Led comprehensive assessments of patient support programs and delivered strategic recommendations and optimizations to ensure patient needs are met and opportunity for positive health outcomes is increased-- Led integration and collaboration with cross-department teams, stakeholder interviewees (patients, caregivers, HCPs, KOLs, advocacy leaders), global PAGs (Global Genes, NORD), and key client partners-- Developed scopes of work, managed project budgets and invoicing, oversaw execution of client contracts Show less

• Account Director (formerly Siren Interactive)

  • Mar 2015 - Feb 2017

  -- Directed day-to-day activities of cross-functional team, oversaw strategy and delivery of work, owned relationships with senior level clients across multiple accounts to build agency loyalty and grow business-- Led strategic development of digital initiatives to engage patients, caregivers and HCPs in rare community, including social media campaigns, video, SEO and SEM, email programs, website development-- Led development of strategic tactical plans and KPIs, segmentation research/insight mining, competitive assessments, and contributed to new business pitches, corporate road mapping and business planning-- Managed and mentored junior team of 3 to ensure strategic focus, quality deliverables, billability-- Oversaw management of scopes of work and budgets to ensure profitability Show less



Intouch Solutions

• United States
• Software Development

• Director, Account Management

  • Oct 2013 - Jan 2015

  -- DAOR marketing lead for accounts servicing a top-ten pharmaceutical company ($4.5MM) -- Contributed to a 14% growth in account earnings YOY -- Lead strategic planning, competitive intelligence, and oversaw execution of branded and disease awareness initiatives, including website development, eCRM, SEO, social, banner ads, mobile apps -- Managed & mentored team of four junior marketers to ensure strategic focus, quality deliverables, billability -- Developed optimization plans based on monthly performance Analytics for websites, eCRM, SEO -- Managed monthly billings to ensure profitability; developed SOWs to secure future financial commitments Show less



DigitasLBi

• Belgium

• Account Director

  • Jan 2012 - Apr 2013

  -- AOR marketing lead for Jenn-Air account ($9MM), a brand within the Whirlpool Corp. portfolio-- Successfully lead strategic planning and implementation of integrated campaign work including digital display, mobile, social media, PR, CRM, print, tv, media partnerships, and website development-- Lead development of unique tri-fold communications plan, targeting b2b, b2c, and industry influencers-- Built and nurtured partnerships with senior level clients to position agency as trusted brand advisor-- 2012 Jenn-Air consumer campaign contributed to the following key results under my leadership:o 21% YOY growth in net saleso YOY growth in Top-of-Mind Awareness (40%) and Favorability (32%)o Redesigned brand website scored an increase of 13 Foresee points amongst shoppers-- Managed a dedicated team of junior marketers to ensure strategic focus, quality deliverables, billability-- Seamlessly managed relationships with third party agency partners to ensure brand standards were upheld and project synergies were achieved-- Exhibited strong business sense by identifying opportunities for account efficiencies and striving to continually exceed desired account profit margin Show less

• Marketing Manager

  • Feb 2010 - Jan 2012



Tribal DDB

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jul 2008 - Jan 2010

  -- Successfully developed and nurtured client relationships and contributed to the growth of business across multiple brands, including Quaker Oats, LensCrafters and Lutron Electronics -- Oversaw successful build and launch of a large-scale, $1.5MM web site -- Lead development and implementation of strategic digital campaigns, including online advertising, branded microsites and SEM/SEO components for clients in CPG and Retail categories -- Successfully developed and nurtured client relationships and contributed to the growth of business across multiple brands, including Quaker Oats, LensCrafters and Lutron Electronics -- Oversaw successful build and launch of a large-scale, $1.5MM web site -- Lead development and implementation of strategic digital campaigns, including online advertising, branded microsites and SEM/SEO components for clients in CPG and Retail categories



Mobium Creative Group

• Sr. Account Executive

  • Jul 2006 - Jul 2008

  -- Day to day client lead on key b2b accounts, including Time Warner Cable Business Class and Pitney Bowes MapInfo -- Lead development of successful nationwide launch of TWCBC Digital Voice via a $1.25MM integrated campaign of TV, radio, print, DM, CRM and online -- Managed the development of digital components for TWCBC and Pitney Bowes MapInfo campaigns, including portable flash tools, webinars and email CRM programs -- Collaborated with clients to plan marketing strategy, analyze quarterly sales and acquisition results -- Key contributor to new business development, including a Hyatt-branded international property win; developed integrated marketing plan and campaign materials for luxury resort promotion Show less



Bozell

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Apr 2004 - Jul 2006

  -- Responsible for development of strategy briefs, coordinating tactical implementation, budget & timeline adherence, developing and maintaining healthy client partnerships on b2c and b2b accounts -- Sr. Campaign Manager for high profile nonprofit projects; partnered with corporate Director of Development o Beat Cancer For Kids: A successful cancer fundraising campaign realized a 150% increase in proceeds over one year span with statewide corporate partnership o Eppley Cancer Center: Lead cause-marketing initiatives, including coordination & promotion of annual Gala and other special events, and community awareness efforts -- Sr. Campaign Manager for the NCAA Men’s College World Series; Coordinated and oversaw execution of comprehensive marketing campaign including advertising and PR Show less



Gerico Marketing Services, Inc.

• Marketing & Exhibit Sales Coordinator, Media Representative

  • Sep 2002 - Apr 2004

  -- ‘Top Seller’ on team for 2003 and 2004; Responsible for 25% sales increase and the sale of 260 of 515 exhibit locations in 2004 -- Developed customized regional and national corporate sponsorship proposals -- Served as on-air PR representative for live radio and TV promotions/interviews and MC of live stage presentations -- Responsible for marketing, advertising, production, sales, and strategic planning of a national consumer exhibition held annually in St. Louis, MO -- Coordinated and scheduled stage activities and negotiated celebrity appearances and contracts Show less



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sports Production Manager

  • 1999 - 2002

  -- Assisted production of College World Series and live NCAA football telecasts -- Traveled nationwide and managed broadcast booth activities and talent relations -- Assisted production of College World Series and live NCAA football telecasts -- Traveled nationwide and managed broadcast booth activities and talent relations