Carey Anthony
Media Investment Associate at Culture ONE World- Claim this Profile
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Bio
Experience
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Culture ONE World
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United States
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Advertising Services
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1 - 100 Employee
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Media Investment Associate
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Oct 2022 - Present
Roles & Responsibilities:-Implement, manage, and optimize paid media campaigns across self-serve platforms-Manage the implementation, execution and analysis of paid media campaigns for Facebook, Instagram, TikTok, YouTube, etc.-Play a pivotal role in the creation of digital communications/marketing plans and goals set by clients and third-party vendors-Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to create and maintain buy details-Work with third party paid media vendors to set up, manage, and optimize paid media campaigns-Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence-Serve as daily internal account team, vendor and client contact when appropriate, address account team, vendor, and client issues thoughtfully and effectively-Consistently produce high quality internal and external campaign reporting-Contribute to business growth through building network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Culture ONE World network-Committed to continuous learning and improvement of leadership skills; set and pursue stretch goals
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Baltimore Heritage
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Independent Contractor
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May 2022 - Aug 2022
4 month contract. 4 month contract.
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Main Event
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United States
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Entertainment Providers
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700 & Above Employee
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Party Host
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Jun 2019 - May 2022
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Harkins Builders, Inc.
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United States
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Construction
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200 - 300 Employee
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Marketing Intern
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Jun 2021 - Aug 2021
ESSENTIAL JOB DUTIES *Assist and collaborate with marketing team members *Communicate effectively with others, solve problems creatively, and demonstrate a high level of integrity *Develop and update marketing collateral for business development utilization *Support marketing team in data collection efforts, marketing campaigns, and competitor market research *Perform database audit and ensure CRM compliance *Assist with annual campaigns, with a very active role in social listening and performance tracking *Assist in editing and assembling qualifications, proposals, and presentations SPECIFIC RESPONSIBILITIES *Perform internal brand audit of collateral, proposal narratives, and our website *Conduct and present SWOT analysis and competitive audit through market research of Harkins against competitors *Assist in data cleanup in Microsoft Dynamics *Marketing and advertising promotional activities and events *Coordinate the development of an internship page on the website *Assist with proposal preparation, as time permits *Edit business development materials and research best practices for events *Analyze SEO and implement a strategy for future use *Assist in social media efforts through creating, publishing, and analyzing post performance
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Education
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Stevenson University
Bachelor of Business Administration - BBA, Marketing