Experience

LEO Digital Network

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Business Strategy Director

  • Jun 2020 - Present

  • Identify and forecast the key trend and business opportunity in digital marketing and healthcare related industry. • Provide business strategy consultant to the current business, and reposition the group business model and positioning • Plan the business model with financial evaluation, including  Martech business model  Douyin e-commerce/ overseas product selling through Douyin platform establishment  Medical and Healthcare Tourism Development opportunity and business model in Hainan Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• • Apr 2019 - Jun 2020

  Leading overall business for Healthy SleepIn charge of the new product positioning, business plan and GTM

• • Mar 2017 - Apr 2019

  Marketing strategyMarketing communication including ATL, digital marketing, TSM etc

• • Mar 2012 - Apr 2019

  Brand strategy for both B2C and B2BBrand campaign targeting different consumer segmentation



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Accout Director

  • Jan 2002 - Mar 2012

  Cross industry experience includes food & beverage, OTC, IMF, home appliance, personal care, sports, real estate, restaurant services etc Built successful and stable business partnership with different industry client to support their brand growth. Cross industry experience includes food & beverage, OTC, IMF, home appliance, personal care, sports, real estate, restaurant services etc Built successful and stable business partnership with different industry client to support their brand growth.



Bank of China

• Banking
• 700 & Above Employee

• Trainee

  • Jul 2000 - Jan 2002