Experience

Special Olympics Southern California

• United States
• Spectator Sports
• 1 - 100 Employee

• Chairperson of Public Relations and Marketing Committee

  • 2018 - Present

  • Chair a committee of Public Relations and Marketing executives representing multiple industries focused on educating the community and engaging athletes, employees, volunteers, and sponsors.• Utilize social media and media to increase mission and event awareness: Introducing new athlete-led series of articles for SOSC blog; Identifying stories across Unified Sports, competition, athlete wellness, and leadership programs; producing athlete and volunteer-based videos.• Develop a message house of talking points to help ensure consistent messaging across employees, board members, volunteers, and sponsors. • Develop new 50th anniversary fundraising events and partner opportunities. Developing Rafer Johnson legacy celebration plan. • Collaborate with the Athlete Leadership Program Council to develop speaking opportunities for athlete Global Messengers. Creating leadership development opportunities and generating community awareness. Show less

• Acting Volunteer Manager

  • Feb 2018 - Jun 2018

  • Acted as Volunteer Manager for 5+ months. • Managed the relationship with law enforcement for fundraising and community events. • Created communication plan to keep law enforcement agencies and key volunteers informed of upcoming events and marketing tools to increase fundraising. • Developed an event calendar of Tip A Cop fundraising events and staffed the events with volunteers. • Managed the Torch Run events across 36 agencies.• Staffed key fundraising events with corporate and individual volunteers Show less



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Corporate Communications Manager

  • 2011 - 2017

  Led the strategy development and communication planning for Wells Fargo Dealer Services - one of the nation's leading auto finance and commercial services businesses. Plans emphasized internal/external/executive communications, executive coaching, industry media relations, storytelling, effectiveness research, team member engagement, and relationship building with automobile dealer customers. • Developed custom plans for key leaders to leverage strengths and focus on thought leadership opportunities in support of business and communication objectives. • Coached and collaborated with a new business leader transforming her from a behind the scenes executive into a sought-after industry leader and role model within Wells Fargo. • Managed proactive and reactive media relations. Spearheaded annual “meet and greets” with media.• Led communication strategy for annual Leadership Conferences. Developed theme, key message house, executive speeches, and post event research. • Led cross-functional campaigns including a new veteran vehicle donation program working with Military Warrior Support Foundation. Collaborated with top automobile dealers resulting in new donation events, joint storytelling, social and local media coverage, and deeper dealer relationships. • Collaborated with cross-functional business leaders for internal and external storytelling and non-traditional thought leadership opportunities. • Served as key member of the Dealer Advisory Council to test ideas and collect feedback. • Managed change management communication for the business going through unprecedented change. Drove communication cadence and leader visibility across communication platforms.• Developed a message house including a library of talking points tailored to stakeholder segments to help control the narrative amidst employee distrust, competitive rumors, and industry speculation. Show less

• Director of Marketing and Communications

  • 2003 - 2011

  Managed marketing and communications for the indirect auto finance business including an in-house creative team during the business’ rapid growth cycle. • Co-led two business wide rebranding projects based on mergers with Wachovia and Wells Fargo. • Responsible for brand stewardship and adherence with brand standards for all areas of the business.• Developed annual marketing, sales support, and communication plans to support business objectives.• Introduced the value of research to assess effectiveness of communications, messaging, events, and sales tools. Integrated research to improve processes, strengthen communications, and enhance the dealer / customer service experience.• Identified key industry partnerships and sponsorships to demonstrate industry leadership and generate incremental business. Developed custom plans to leverage and develop new relationships.• Introduced a quarterly financial recap tool for automobile dealers, positioning the business to help dealers succeed financially and identify opportunities to grow the business. Show less



Metrociti Mortgage

• United States
• Financial Services

• Marketing Communications Director

  • 2001 - 2003

  Managed marketing, communications, direct marketing, and lead generation. • Managed the company’s corporate branding strategy while managing 45 sub-brands. • Developed a prospect plan for soliciting qualified in-house lending partners. Plan dramatically increased outreach, established prospect criteria, and ensured consistency with the company’s messaging. Plan helped reduce time to new partner profitability by 4 months. Managed marketing, communications, direct marketing, and lead generation. • Managed the company’s corporate branding strategy while managing 45 sub-brands. • Developed a prospect plan for soliciting qualified in-house lending partners. Plan dramatically increased outreach, established prospect criteria, and ensured consistency with the company’s messaging. Plan helped reduce time to new partner profitability by 4 months.



AnnuityScout.com

• Marketing Communications Officer

  • 2000 - 2001

  Spearheaded marketing, communications, and PR for a start-up Internet annuity investment marketplace. • Implemented internal PR expertise reducing the PR agency expense by 30%. • Developed marketing plan reducing the cost of acquisition by 45% and increased leads by 200% through new business alliances and a communication matrix targeting guests and prospects. Spearheaded marketing, communications, and PR for a start-up Internet annuity investment marketplace. • Implemented internal PR expertise reducing the PR agency expense by 30%. • Developed marketing plan reducing the cost of acquisition by 45% and increased leads by 200% through new business alliances and a communication matrix targeting guests and prospects.