Experience

Triangle Worldwide

• Malaysia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Corporate Communications Manager

  • Feb 2022 - Present

  - Dealt with Invoke a Marketing Agency, to revive the company's Facebook presence. Managed to increase engagement and post reach by 60%. - Engaged a freelance website designer to revamp the company's website to be more user friendly and interactive. - Assist in the HR process of the company - i. hiring and firing of staff ii. renegotiating benefits with the owners of the company to increase staff satisfaction and productivity iii. ensure optimum delegation of tasks between employees to avoid burnout - Prepare and submit official Government documents on behalf of the company - i. Headed the team to submit official Government proposals one of which was a proposal to purchase a 82,000 sq ft piece of land from MBSA worth RM 2, 000, 000 ii. Assisted the team in a year long attempt to get the company AEO (Authorised Economic Operator) certified - a globally recognised certification that allows for seamless trade of goods between countries and thus, helping our international sector of the business thrive. - In charge of vendor management - evaluate current business needs and hire or dismiss current vendors who do not meet business standards. Show less



OCBC Bank

• Indonesia
• Banking
• 700 & Above Employee

• Assistant Vice President

  • Mar 2019 - Jan 2022

  - As OCBC Bank is currently reassessing the Customer Value Index (CVI) of its entire database, I am heading this initiative for the personal banking segment by exploring ways to provide differentiated service and products to our customers.- Worked with business units overnight to come up with Moratorium guidelines for products such as Housing Loans, Credit Card and Personal Loans after the announcement of a Moratorium was made by Bank Negara in lieu of the March 2020 lockdown.- Accelerated OCBC’s “Go-Digital” efforts where I engaged stakeholders and got everyone onboard to encourage customers to opt for e-statements instead of physical ones. This saved the bank approximately RM 300k.- As part of the OCBC website revamp, my priority is to ensure all 200+ pages on the website are Customer-Centric in terms of the language, user experience and relevance to the needs of customers.- Working actively with the Digital Banking and Branch Banking teams to come up with events and creative collaterals to keep our customers up-to-date and protected against the ever changing scam and fraud tactics out there. These campaigns have helped reduce the number of scam victims by 20%. - Actively engage leaders whose branch falls below the target service level score to deep dive on verbatims and run analysis to see how we can improve these scores and then run branch-wide service clinics. Have helped improve the service score of over 20 branches nationwide. - Consulted the Customer Experience and Secured Lending team in terms of User Experience Design to come up with an online housing loan application form.- Actively work with the Customer Assurance team to reply to customer complaint letters within the turnaround time of three days.- Accelerated the digital initiative at our branches by introducing the Digital Ambassador role at our flagship branches nationwide to encourage our customers to go digital and use Mobile or Internet Banking for their transactions. Show less

• Manager

  • Mar 2018 - Mar 2019

  1. Designed an English Writing Certification programme for OCBC staff in Malaysia- Conduct training sessions in groups of 10-15 participants on the basic principles of writing and introducing them to the letter writing guidelines set by the bank- Liaise closely with the Corporate Communications team in Malaysia & Singapore to ensure that the syllabus and test carried out as part of the certification programme is in line with what is practiced by the rest of the Group2. Consult business units in terms of content and writing to ensure it appeals to customers- Successfully carried out a project to simplify the entire Bank’s database of letters to ensure that it is up-to-date, succinct, easy to understand and has clear CTA for customers. Customer complaints and calls to the contact centre asking for further clarification on the bank's collateral have reduced by 50%.- On a daily basis, I write and vet letters, training materials, assessments, customer dispute letters, marketing materials and other communications for the division before they are sent out to customers. 3. Consult groups and implement Experience Design strategies in projects- Advice groups in terms of design and layout of collaterals, drawing out customer journeys, obtaining insights for problem statements, selecting the right target segment and screening through candidates to be interviewed for the project.- Carry out interview sessions with customers in an anonymous environment to get their feedback on a new product/campaign that is soon to be launched.- Lead the Design and Communications team for several division and bank-wide events that garnered participation of an average of 40% of the workforce 4. Improved branch’s service scores by carrying out extensive monthly service audits and recorded an all-time high in customer’s written compliments by launching campaigns in the branches 5. Emceed events attended by the Chairman and the CEO of OCBC Bank Malaysia alongside other Heads of Division. Show less

• Assistant Manager

  • Oct 2015 - Feb 2018

• Associate

  • Oct 2014 - Sep 2015



Sunway Group

• Malaysia
• Real Estate
• 500 - 600 Employee

• Intern

  • Jun 2013 - Sep 2013

  For most part of my internship, I was in the Recruitment team for Sunway's Management Trainee Program where I screened candidate resumes, coordinated between hiring managers and candidates for interview sessions and conducted the computer ability test for candidates. I also sat-in the interviews alongside my superiors. In addition, I did information seeking for Australian Universities in preparation for the career fair that was to be held there. I also contacted heads of local Malaysian Universities to obtain a database of student profiles for a wider range of candidates for the programme. Last but not least, I was also exposed to the Learning and Development department where I did a little bit of program branding. Show less