Experience

Adlucent

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President of Practices

  • Aug 2018 - Present

  Austin, Texas Area As the VP of Practices, I act as a visionary in developing and instructing our agency's best practices in various marketing channels, including SEM, Social, Amazon, RMN, Programmatic (DV360), and Performance Creative. With my vast knowledge and experience in the industry, I collaborate with teams to ensure the successful execution of our best practices while broadening our agency expertise in all channels. My primary focus is on expanding our non-core services for new business growth… Show more As the VP of Practices, I act as a visionary in developing and instructing our agency's best practices in various marketing channels, including SEM, Social, Amazon, RMN, Programmatic (DV360), and Performance Creative. With my vast knowledge and experience in the industry, I collaborate with teams to ensure the successful execution of our best practices while broadening our agency expertise in all channels. My primary focus is on expanding our non-core services for new business growth while concurrently increasing the scope of work with existing clients to enhance our business. I support both existing and prospective clients, providing subject matter expertise and industry insights to establish a clear roadmap to success and profitability. Moreover, I shoulder the responsibility of training new employees across all levels, collaborating with various teams, including client services, strategy, sales, marketing, and tech to ensure consistent business growth and market share. I am also accountable for achieving profitability targets on our non-core channels for new and existing businesses. Previous Roles: Senior Account Director Account Director Show less



Directional Cue (acquired by Adlucent)

• Director of Marketing & Client Services

  • Sep 2017 - Aug 2018

  Austin, Texas I played an instrumental role in launching Directional Cue, an Amazon-focused digital marketing agency that Adlucent, a prominent digital advertising agency, subsequently acquired. During my tenure, I collaborated with the team to pitch, close, and develop marketing strategies for retail clients across various channels, focusing on Amazon, AdWords, Facebook, and e-mail. Through my expertise and dedication, I ensured the successful execution of these strategies, leading to significant… Show more I played an instrumental role in launching Directional Cue, an Amazon-focused digital marketing agency that Adlucent, a prominent digital advertising agency, subsequently acquired. During my tenure, I collaborated with the team to pitch, close, and develop marketing strategies for retail clients across various channels, focusing on Amazon, AdWords, Facebook, and e-mail. Through my expertise and dedication, I ensured the successful execution of these strategies, leading to significant improvements in revenue and customer engagement. My efforts in expanding the client base were particularly noteworthy, with my contributions helping to secure 26 new clients in just one year. Overall, my performance in launching Directional Cue and implementing effective marketing strategies for retail clients was critical to the agency's success, and the acquisition by Adlucent serves as a testament to the quality of our work. Show less



Living Direct

• United States
• Wholesale
• 1 - 100 Employee

• Director of Online Marketing

  • Jul 2013 - Sep 2017

  Austin, Texas Area - Created, deployed and capitalized on new growth opportunities for an all-encompassing online marketing strategy for B2B and B2C for both customer acquisition and retention channels with an annual budget of 10m. - Built and managed a team of digital marketing professionals to execute paid search, display marketing, lead generation, email marketing, search engine optimization, affiliate marketing, content marketing, behavioral remarketing and social media marketing. - Delivered and… Show more - Created, deployed and capitalized on new growth opportunities for an all-encompassing online marketing strategy for B2B and B2C for both customer acquisition and retention channels with an annual budget of 10m. - Built and managed a team of digital marketing professionals to execute paid search, display marketing, lead generation, email marketing, search engine optimization, affiliate marketing, content marketing, behavioral remarketing and social media marketing. - Delivered and presented KPI's to executives and other internal stakeholders, managed and negotiated vendor contracts, set forecasts, budgets and ROAS goals for the Marketing team. - Increased Web Revenue from 43m in 2014 to 57m in 2016 (32% Increase) to Living Direct Network. - Increased Unique Visitors from 8.7m in 2014 to 12.5m in 2016 (44% Increase) to Living Direct Network. Show less



MyEdu

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director Of Search Marketing

  • Dec 2012 - Jul 2013

  Austin, Texas Area - Led the online marketing strategy for acquiring B2B and B2C leads in the education vertical with search engine optimization, pay-per-click marketing and direct marketing. - Led the initiative to make student profiles public while addressing privacy concerns in order to drive leads for both B2B and B2C acquisitions. - Performed a/b testing with Optimizely to help increase conversion on key landing pages which increased B2C acquisition by 40%. - Conducted in-depth on-site and… Show more - Led the online marketing strategy for acquiring B2B and B2C leads in the education vertical with search engine optimization, pay-per-click marketing and direct marketing. - Led the initiative to make student profiles public while addressing privacy concerns in order to drive leads for both B2B and B2C acquisitions. - Performed a/b testing with Optimizely to help increase conversion on key landing pages which increased B2C acquisition by 40%. - Conducted in-depth on-site and competitive analysis to help identify new strategies for obtaining leads. Show less



Offers.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Manager

  • Jun 2008 - Dec 2012

  - Conducted result based performance marketing with focus on paid search in various verticals including travel, credit cards, home services, software, daily deals, and retail with a monthly spend of $200k+. - Led team to maximize profits by implementing conversion optimization through a/b landing page tests and performing in-depth quantitative trend analysis to create actionable plans to reach company goals. - Created rolling 18-month forecasts to gauge potential financial… Show more - Conducted result based performance marketing with focus on paid search in various verticals including travel, credit cards, home services, software, daily deals, and retail with a monthly spend of $200k+. - Led team to maximize profits by implementing conversion optimization through a/b landing page tests and performing in-depth quantitative trend analysis to create actionable plans to reach company goals. - Created rolling 18-month forecasts to gauge potential financial viability. - Designed, developed and managed the Offers.com weekly sweepstakes. Helped implement social media strategy for Offers.com. - Led internship program for paid search which included hiring, training and managing marketing interns. Show less



4 Star Electronics

• PPC Director

  • Jun 2007 - Jun 2008

  - Managed in-house pay-per-click campaigns for B2B obsolete semiconductor products by analyzing and optimizing with focus on conversion using WebTrends. - Worked with marketing team to implement Omniture as the company's main form of web analytics. - Performed search engine optimization by creating online content and link building.



Advanced Access

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Search Marketing Specialist

  • Oct 2006 - Jun 2007

  - Successfully managed SEO and PPC campaigns for real estate clients. - Sent out monthly reports, newsletters, and wrote SEO online content. - Earned ‘Employee of the Month’ 3 months in a row for highest rankings, happiest clients and punctuality



Binary Pulse

• Digital Marketing Assistant

  • May 2006 - Oct 2006

  - Oversaw paid search and SEO strategies for B2B technology & medical clients. - Performed online marketing analysis, advised clients on conversion optimization and created client reports. - Responsible for writing SEO copy for B2B websites and designing link building strategies.



Direct Ventures

• Search Engine Digital Marketing Assistant

  • Mar 2005 - May 2006

  - Created paid search campaigns for Sieglers.com and VictorianTradingCo.com with focus on high margin products. - Developed company blog which helped drive traffic to company website. - Designed social networking campaign to drive visitors to website and blog. - Wrote SEO content for websites, maintained company blog and compiled marketing reports and link building strategies.



KPBS

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Production Assistant

  • May 2004 - Jan 2006

  - Managed radio news budget, coordinated meetings and arranged travel for reporters. - Researched information for articles and posted articles to website - Edited sound bites and scripts to be played on-air.

• Newsroom Coordinator

  • 2004 - 2006

  Administered reporters schedules, travel plans, and listener requests/complaints. Helped manage and allocate newsroom budget. Edited newsroom content put on KPBS.org.



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Promotions Assistant

  • Aug 2003 - Jan 2005

  Promoted 91X, an alternative-rock radio station, by going to sponsored events and getting listeners excited about the radio station. Other duties included setting up in-house promotions, contests and editing the company website.



Highland Community News

• Staff Writer & Copy Editor

  • May 2001 - Aug 2002

  Published Articles: 180 (30 front-page articles), Published Pictures: 300 (33 front-page pictures).