Experience

广东奥园奥买家电子商务有限公司

• China
• 1 - 100 Employee

• National Director Of Business Development

  • Jul 2019 - Present

   公司简介：  奥买家新零售是基于一店三平台（实体店/小程序/APP店），四个一体化（数据打通/商品打通/营销打通/会员打通）而构建的线上线下相融合的新零售模式，为国内领先的正规持牌跨境电商集团之一，其大宗部门同时供货与COSCO、亚马逊、沃尔玛等知名零售大企业。  2019年7月1日加入后，迅速组建并管理线上线下的新零售拓展团队，招募具有线上线下思维和学习能力和强执行力的团队；从5家门店，资本市场和普罗大众市场还无人认识开始迅速打开全国主要发达城市布局，拓展到2019年末75家门店的全国规模格局，布局10个省份27个主要一线二线城市的购物中心、社区MALL、知名CBD写字楼底商等渠道，总部及终端人员规模达530人。形成初步规模全国布局。  并且通过线上线销售渠道以及核心资源的融合，打通双线购模式。截止2020年3月，双线购门店的生意构成已达1:1，快速摆脱疫情对传统零售门店造成的线下的单向影响；正是基于双线购模式的打通，同时，围绕门店为核心场景，将广域流量转化为私域流量，通过门店社群为载体进行精细化用户运营，并持续对周边3-5线城市进行下沉渗透。通过门店场景，以远低于电商行业的获客成本为奥买家获取高复购、高成交、高客单的优质用户，节省了巨量的获客成本。  主要职责总结： 2019－2020完成中国区85间店铺的拓展；2020.2－2020.11月完成65间线下店铺的撤店项目，截止目前节省逾2300万违约赔偿，拓展60家门店的发展商线上商城，上线10个线上商城，完成63个公众号推送，今年疫情下拓展新业态——折扣中心业态成功试点在广州试点第一家租赁条件为纯扣点的双线购门店  主要统筹公司的双线购模式门店的全国渠道发展运营管理规划，建立符合双线购的全国整套品牌管理办法SOP，协同风控部建立整套选址评估制度和报店标准流程，涵盖渠道发展规划、渠道拓展、渠道评估体系、项目管理、人员培训等模块。  在2019年下半年内将公司缺失的70家开店目标有质有量地半年内实现，通过一系列开店模式/流程/选址标准/宣传工具的建立，优化品牌价值和店面形象，以打造行内知名双线购智慧线下门店。  渠道规划：根据公司经营战略及市场状况，把握和部署双线购全国市场的渠道发展规划，结合经营目标和对目标城市进行盘点评估等方法，制定各阶段全国发展新店，升级2.0和3.0店面形象。  2019年业绩：下半年6个月时间替公司成功追赶全年70家门店的军令状指标，108%完成军令状和团队优化和重组筹建。  完成2019年75家全球购集合店新店的军令状签署，准时顺利开业；其中知名KA连锁商业体系旗舰明星项目有：杭州大悦城、杭州来福士、上海LCM广场、长沙悦方ID MALL、福州东百中心、南京建邺万达、重庆龙湖时代天街，成都环球中心、无锡清扬茂业、深圳金光华、成都金牛凯德、武汉经开永旺等12个标杆项目。  2020年业绩：全球购集合店（门店面积从90-500平）： 1. 培训和工具包：更新和设计公司的介绍视频以及3.0形象手册工具包并完成团队成员的培训 2. 项目签订和储备：集合店新店已完成7家的签订， 项目储备200多个，超过10个项目上终审环节 3. 由于疫情公司暂缓了开业时间，除了7家门店的签订，后续审批项目的开店时间视疫情变化而定。  疫情期间线上商城门店开拓及社群运营销售赋能辅助增值：  1. 进行疫情减租和合同期减租节流谈判举措，疫情至今共谈判减免1000多万租金并在持续争取疫情减租中，合同期减租金额达500多万。  2.已拓展60家门店的发展商线上商城，上线10个线上商城，完成63个公众号推送，陆续开辟新的线上商城门店，开辟多渠道销售  3.协助门店进行推手的分享赚活动推广和社群推广，每位团队成员从疫情开始到现在每个月都提前完成6000/月/人的分享赚业绩指标，做到有效管理社群营销。  4.对接企业团购，每个团队成员每个月至少完成2单金额在5000以上的企业团购  5.开展大品牌异业合作，其中将与广发推出联名LOGO卡的合作和发行，目前已经进入制卡阶段以及广发企业团购阶段；太平洋汽车网也植入活动券链接，另外商场内异业合作品牌组合促销活动拉新和带货，已对接8个以上品牌。  6. 管理多个开店项目的跟踪协调工作，任期内均能保证按期开店  团队搭建：组建公司渠道的扁平化业务团队，通过系统化营销工具和话术并培训业务知识和能力培训、工作分享、内部学习提升团队专业化水平，自接手后公司渠道部后从原有的3人团队建立并优化至12人团队。  所获奖项：入职3个月获得公司颁发“季度优秀团队奖” 以及“年度优秀团队奖”，团队成员获得公司 “优秀员工奖” Show less



GuangDong O-HOME Technology Co.,Ltd.(Branch of Courtry Garden Group) 广东橙家科技有限公司.

• Director Of Expansion全国拓展总监

  • Jan 2017 - Present

   Working out the expansion strategy, new image and brand catalogue ,upgrading the brand value and expanding major products for O-HOME, to build up the first fast life-style home store.  To build up the closed relationship with the national key landlord partners ,successful in opening 12 life-style store for new image within the 3-months probation ,upgrading the store location from low-medium end shopping mall to medium-high end shopping mall .further more ,changed the location from the corner to main path and atrium.  Till now , Achieved to build up a national expansion network of 52 stores and successfully established a famous life style brand in China .  Built up great relationship with 14 Key landlords in China for further expansion .  Built up 4 staff team within 3 months probation .  Key Achievement of Yr2017： （1） Acheved 100% of outstanding expansion goal for Yr2017 and awarded Special Contribution for Yr2017 . Signed and opened 30 O-HOME stores in China. (2) Enlarging the products from only decoration to one-stop shopping life style home store ,including decoration ,home furniture, intelligent home appliance & ,home-goods. （3） Built up great relationship with 9 Key landlords ,they are Wanda Group ,Longfor Properties, Aeon Group ,SCP Group ,Powerlong Group ,Yaohan Group, Maoyip Group,Golden Eagle、Darongcheng Group. （4） As a sub-anchor tenant entered 9 large famous shopping mall, each store occupied over 700 s.q.m.usable area.or above. （5） Built up 4 staff expansion team.  Yr2018： (1) Achieved 100% of outstanding expansion goal for Yr2018，Signed and opened 13 O-HOME stores in South ,Central and East China. (2) Save 20% Cost of Leasing . (3) New Store format for O-LIVING model in China. (4) Built up great relationship with 5 more Key landlords ,they are The Mixc,etc. Yr2019： Achieved 30% of outstanding expansion goal for Yr2018，Signed Foshan Wangfujing Project 、Shunde Daxin Project and Ganzhou Baoneng Mall Project. Show less



View Industrial (China)Co.,Ltd.

• Lease Acquisition Manager (National)

  • Mar 2015 - Apr 2016

   Doing Market Research ,Making expansion plan and city expansion target strategy for Grater China and reviewing contract for the whole Store opening plan including the franchised store ( Areas covering :Guangdong ,Guangxi, Fujian ,Hunan ,Hainan , Jiangxi, Shanghai, Zhejiang, Jiangsu, Anhui, Hubei &Shandong etc. ).  To develop the Partnership with the key national developer, including establishing relationship with key developers ,negotiating location, commercial terms and contract with them. To sign partnership agreement .  Key Achievement: Signed and opened the 1st ViewLife Muti-brand Store in Zhuzhou Time square ,,Guilin Viewlife Muti-brand Store ,Liuzhou FV fast fashion store and Jiaxing Yaohan FV fast fashion store. Show less



Nike Commercial (China)Co.,Ltd.耐克商业(中国)有限公司

• Lease Acquisition Manager (South)南区零售拓展经理

  • May 2013 - Aug 2014

   Doing Market Research ,Making expansion plan and city expansion target strategy and reviewing contract for the whole Store opening plan ( Areas covering :Guangdong ,Guangxi, Fujian ,Hunan ,Hainan & Jiangxi)To align with the wholesale team for target cities and distribution network of Expansion and to lease the property for Nike owned Factory Store which has contributed most of the profit in Nike owned store system.  To develop the Partnership with the key national developer,including establishing relationship with key developer ,negotiating location, commercial terms and contract with them.To sign partnership agreement . 。  Key Achievement: 100% Achieved the goal of FY14(from June,2013 to May,2014) at highly successful level. 75% Achieved the goal of FY15(from June,2014 to May,2015). (1) Target of FY15 is to open 8 stores in FY15,successfully signed and opened Foshan Nanhai Dali Store ,Shenzhen Beihan Store ,Shenzhen Yantian Wanke store ,Shenzhen Dameisha Store ,Quanzhou Donghaiwan Store and Shenzhen MH Mall Flag store. Jiangmen Yicheng Store has been signed and are under preparation for opening. (2) To Renew ,Remodel and Extend the existing store according to company’s strategy， so that the existing sales can increased rapidly . Renewed Shenzhen Luohu Store, Shenzhen Yantian Store,Shenzhen Bao’an Store .Remodeled and Extended Guangzhou Fangcun Store,Shenzhen Shenguotou Store,Changsha Aboluo Store etc. Show less



METRO Jinjiang Cash & Carry Co.,Ltd.---Member of METRO Group锦江麦德龙现购自运有限公司

• Sub-regional Expansion Manager of South Region区域高级开发经理

  • Oct 2008 - May 2013

   Market Research ,Making expansion plan and city expansion target strategy and review according to the whole Store opening plan and budget of company( Guangdong & Guangxi Region ,Including these key cities, they are Guangzhou , Dongguan ,Shenzhen & Foshan etc.)。In charge of Expansion for Junior Store & City Store by 3 methods of Land Purchase ,Property Purchase & Property Leasing..  Familiar with the process and detail flow of Land Purchase ,Property Purchase & Property Leasing.  To gain the most favorable Land price ,Property Purchasing Price or Rental and to negotiate for the most valuable contract terms for my company by skillful bargaining method and idea.  Key Achievement: Led my team and Signed Guangzhou Panyu Project,Dongguan Dongcheng Project etc., Signed and participating in the store opening preparation of Guangzhou Baiyun Store,Shenzhen Bao’an Store, Foshan Nanhai Store ,Foshan Shunde Store ， Guangzhou Huadu Store & Guangzhou Panyu Store including the process of finding location , negotiating design, construction duty list ,contract & obtaining the business license in outstanding manner.  To corporate and keep good relationship with the local government. Familiar with the process & procedure of Land Purchasing and license obtaining. In charge of obtaining relevant commercial permit & license after signing the new store contract. Successfully to obtain the license and the relevant permit for the opening of Baiyun & Bao’an Store. Show less



Guangzhou Parkn Shop Supermarket Co.Ltd.广州百佳超级市场有限公司

• Property Manager of Guangdong Provinece广东区域物业经理

  • Aug 2006 - Oct 2008

   Market Research ,Making expansion plan and city expansion target strategy and review according to the whole Store opening plan and budget of company( Guangdong Region ,Including these key cities, they are Shenzhen, Guangzhou ,Foshan, Dongguan & Huizhou etc.)  Leading my team, we searched, negotiated and signed Guangzhou Liwan project & Urban Project in Dongguan ,and ever negotiated Town project in Dongguan & Shenzhen Projects.  Training new project managers ,Making and updating the Project work flow ,managed and evaluated the negotiation situation of project managers , reinforcing team-work spirit to achieve the expansion goal of company  Presentation at Project Board meeting for project approval by feasibility study report based on study of all kinds of site research and financial evaluation  Keeping good relationship with local government departments ,Obtaining the new sites ,new city planning etc. and the latest retail information and governmental retail policy for Business Development Dept.  Follow up issues of national existing stores and projects after contract signing，including the signage, questions those were not mentioned in contract ，Construction schedule monitoring and controlling ,keeping contract execution and keeping good relationship with building owner etc.  Completed the consignment leasing according to the budget of company..Keep replanning the consignment and absorbing the brand name tenants to make the consignment income over budget of company.  In charge of contract renewing of exsiting store and completing feasibility study report for board approval. Show less



Guangzhou Lotus Supermarket Chain Store Co.,Ltd.( Chai Tai Group Of Companies) 广州易初莲花连锁超市有限公司

• Department Manager of Business Development Department ,South Region开发部部门经理

  • Aug 2003 - Mar 2006

   Market Research and Making expansion plan and city expansion target strategy and review according to the whole Store opening plan and budget of company  Independently searched, negotiated and signed projects including Foshan Sanshui Store,Huangqi Store ,Guangzhou Liwan Project & Guangzhou Huangpu Project. In charge of the set-up work from project signed till store opening ,eg. work flow managing ,market activities.  Training new project managers ,Making and updating the Project work flow ,managed and evaluated the negotiation situation of project managers , reinforcing team-work spirit to achieve the expansion goal of company  Presentation at Project Board meeting for project approval by feasibility study report based on study of all kinds of site research and financial evaluation  Keeping good relationship with local government departments ,Obtaining the latest retail information and governmental retail policy for Business Development Dept.  Follow up issues of Sanshui & Huangqi projects after contract signing，including the signage, questions those were not mentioned in contract ，keeping contract execution and keeping good relationship with building owner etc.  Assisting recruiting and evaluation for project managers, the negotiation situation of project managers  Market information collecting for main cities in south China based on Guangzhou ,analyzing and writing retail market research report ,and work out the market development strategy based on the report  Writing project feasibility study report for early and last phase of project approval process according to the research of traffic ,population, and customer behavior in catchment area. Show less



Carrefour China South Region广州家广超市有限公司

• Expansion Assistant 南区拓展助理

  • Dec 2002 - Aug 2003

   Retail market research and report writing for south region expansion  Assisting South Regional Director making hypermarket Strategy expansion ,Mainly for Guangzhou retail market and project catchment area research  Contract signing and Negotiating & Writing feasibility study Report for Carrefour 4rd and 5th Hypermarkets projects of Guangzhou, Follow up Guangzhou Carrefour 2nd project. after signing  Retail market research and report writing for south region expansion  Assisting South Regional Director making hypermarket Strategy expansion ,Mainly for Guangzhou retail market and project catchment area research  Contract signing and Negotiating & Writing feasibility study Report for Carrefour 4rd and 5th Hypermarkets projects of Guangzhou, Follow up Guangzhou Carrefour 2nd project. after signing



Colliers Internationl Property Services (Guangzhou)Co. Ltd.广州高力国际物业

• Marketing Executive市场事务主任

  • Jun 2001 - Dec 2002

   Foreign clients ,Office leasing and Sales marketing in Guangzhou,  Searching, negotiating projects and writing South region project expansion research and analysis report for AEON(JUSCO )Retail company  South region retail market research and analysis report writing .  Foreign clients ,Office leasing and Sales marketing in Guangzhou,  Searching, negotiating projects and writing South region project expansion research and analysis report for AEON(JUSCO )Retail company  South region retail market research and analysis report writing .