Director Of Development

• Jul 2022 - Present

Director Of Individual Giving

• Sep 2020 - May 2022

Provided leadership and management to a brand new development team, with a focus on cultivating internal collaboration and fostering an org-wide culture of philanthropy. Leveraged industry expertise to formalize fundraising SOPs and receipting policies. Responsible for budget/revenue forecasting and management for LOFT's Annual Giving Program, including monthly, mid-level, tribute and event portfolios. Worked alongside Sr. Director of Development and Communications to prepare quarterly reporting on revenue progress, and establish KPIs. Lead the successful implementation of Raiser's Edge NXT (Donor CRM), and significantly improved database health building a foundation for leads management and prospect qualification. Deepened relationships with a portfolio of individual annual donors (up to $10k) including initiating a successful Legacy Giving plan, leading to more bequest revenue actualized and a new $750K expectancy. Key Accomplishments - Led pipeline analysis and strategy for entire donor database, identifying 100+ Major Donor leads - Created proposal to reactivate a lapsed Major Donor securing a $25K gift, and identified new grant opportunity, supporting strategic development for a successful $50k grant - Launched new Volunteer Policy and Corporate Engagement Program to cultivate corporate and community engagement opportunities - Produced two successful Virtual Benefit Concerts, leading all aspects of event and broadcast production, sponsorship, donor engagement and marketing Show less

Director, Annual Giving & Community Engagement (WE Charity)

• Jul 2018 - Aug 2020

Developed strategic vision, growth and measurement targets for WE Charity's donor engagement team. Directly accountable for $2M in development resources towards $10M program target through the management of mid-level, monthly and community engagement portfolios. Led annual planning and marketing activities to advance the profile of WE Charity to donors, prospects and other stakeholders to inspire programmatic growth, ongoing investments and a sustainable source of resources to meet the organization’s current and future needs. Major projects included WE Charity's holiday campaign and donation catalogue, new donor on-boarding and acquisition pipelines and donor retention/monthly donor conversion activities. Built strong internal relationships with Marcom, web development and e-commerce teams to support the segmentation and re-envisioning of donor UX, content and messaging, solicitation and communications calendars, and digital marketing assets. Fostered of a donor-centered attitude and culture of philanthropy throughout the organization including collaboration with internal stakeholders to create impact driven and inspiring client-focused content, and on brand story-telling through the lens of our communities and partners. Supported 360 engagement opportunities for key partners and stakeholders in major campaigns including volunteer opportunities, events and employee fundraising. Show less

Direct Marketing Specialist

• Sep 2014 - Jul 2018

Led monthly donor portfolio contributing more than $2M in annual revenue from more than 10K donors. This included the management multiple vendor relationships and budgets, large scale face-to-face acquisition campaigns, a robust telemarketing calendar, donor conversion, cash and upgrade campaigns. Transitioned to Mid-level donor file where I built the program plan grew a personal relationship with a portfolio of 100+ donors. Launched the foundation's first Mid-Level specific direct marketing calendar and underwent deep portfolio analysis and research in collaboration with our marketing agency. Continuously led integrated house campaigns with complex data plans and test strategies including the bi-annual Sunnybrook Magazine and the Champions of Care grateful patient program. Show less

Direct Marketing Specialist

• Sep 2013 - Sep 2014

Worked on large scale brand and digital acquisition/lead conversion campaign. Led email data strategy, including list support and the creation of event marketing curriculum to increase P2P fundraising growth and success. Worked on large scale brand and digital acquisition/lead conversion campaign. Led email data strategy, including list support and the creation of event marketing curriculum to increase P2P fundraising growth and success.

Sr. Coordinator, Marketing and Communications

• Jun 2012 - Sep 2013

Created, designed, and executed all internal and external marketing and communications initiatives from our bi-annual direct mail campaigns, to event communications and sponsor stewardship. Integrated communication strategies across platforms including, website, social media, digital marketing, public relations, and direct mail. Responsible for adhering to all National brand standards and generating new material that creatively and effectively met recruitment, awareness and fundraising objectives. I managed multiple projects at the same time while working with our various departments to meet the overall needs and goals of the organization.Top achievements include the founding of the Young Leader affinity group and success securing a multi-year partnership with Color Me Rad 5K event. Both of which diversified annual revenue streams and connected organization with recruitment opportunities for their core volunteer demographic. Show less

Coordinator, Fundraising Events

• Nov 2010 - Jul 2012

Grew revenue from annual Bowl for Kids Sake campaign, including the introduction of new venues, themes, and event models. Most significant impact was my focus on donor retention, introducing recognition awards for most loyal champions of our work while fostering their ability to fundraise more and inspire others to become champions themselves.Also led in-kind gift acquisition to support fundraising activation for all large scale fundraising events including annual Big Night Out Gala, which grossed more than $1M in revenue each year. Show less

National Conference and Festival Manager

• Sep 2009 - Sep 2010

Collaborated with Board members and leaders from multiple media arts organizations to create the framework, guiding principals and formation of the Media Arts Network of Ontario, Ontario’s only arts ser­vice orga­ni­za­tion ded­i­cat­ed to fur­ther­ing the work of media arts orga­ni­za­tions, col­lec­tives, and the inde­pen­dent artists they rep­re­sent. Let the committee to coordinate all aspects "ON.Fire"- the National Conference and Media Arts Festival of the Independent Media Arts Alliance, which took place in Toronto in June 2010 (during the G20 summit in Toronto that summer). Managed all aspects of festival logistics from grant applications, fund development, venue logistics, catering, artist/speaker travel, compensation and accommodations to Festival installation, production and all branding and print requirements. Show less

Logistics Manager

• 2010 - 2010

Managed all venue and production logistics for the 2010 aluCine Latin Media Arts Festival. This position included managing all volunteers and artist schedules as well as supporting overall event set up and festival marketing/promotion. Managed all venue and production logistics for the 2010 aluCine Latin Media Arts Festival. This position included managing all volunteers and artist schedules as well as supporting overall event set up and festival marketing/promotion.

Special Projects Coordinator

• Jan 2008 - Jul 2009

Developed programming and strategic partnerships to increase awareness and brand recognition for the TAC/F, with a focus on celebrating their 35th anniversary. Partnerships included Heritage Toronto, the pilot year for the Museum + Arts Pass program (MAP)through the Toronto Public Library, the Institute for Canadian Citizenship and the TTC. Participated in the grant application and review process by providing reporting and admin support. Also, supported the planning and fundraising initiatives for the Foundation's Mayor's Arts Awards lunch. Show less

Volunteer Manager

• 2008 - 2009

Managed the recruitment and operations for more than 700 festival volunteers during the 2008 and 2009 Canada Blooms exhibitions. Supported additional marketing and sponsorship needs including ensuring accurate signage and logo recognition and provided logistical support for sponsor's activation booths to ensure they were fully programmed and staffed to provide a positive visitor experience. Managed the recruitment and operations for more than 700 festival volunteers during the 2008 and 2009 Canada Blooms exhibitions. Supported additional marketing and sponsorship needs including ensuring accurate signage and logo recognition and provided logistical support for sponsor's activation booths to ensure they were fully programmed and staffed to provide a positive visitor experience.

Programming Assistant - Scotiabank Nuit Blanche Festival

• Jan 2007 - Nov 2007