Cara Tobiason

Founder at Left Lane Digital
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Location
San Diego, California, United States, US

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Cara was a great mentor and team lead at the San Diego Reader/Reader Digital Agency. As a newbie, Cara lovingly took me under her wing to meticulously train me and teach me the ins and outs of the company, as well as SEO and client communication protocol. Her willingness to always offer a helping hand or answer a question (or 30) helped make my transition to agency life a lot easier and more enjoyable! I would recommend Cara for a variety of skills and she exemplifies great leadership qualities.

JoAnn Jaffe

As Founder of OG Yoga it has been a life saver to work with Cara-Left Lane Digital. Cara efficiently has created social media, blogs and marketing functions. She knows her field and is quick to carry the message across platforms to build awareness, credibility, events and fundraising appeals. Cara has provided valuable assistance with google docs and systems management. I highly recommend her services!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Dec 2016 - Present

      Left Lane Digital is a boutique digital marketing agency in San Diego, California offering a variety of affordable digital marketing services for small businesses and nonprofits, including social media, web design, SEO, content marketing, blogging, email marketing, and graphic design. I founded Left Lane Digital to pursue my passion for digital marketing and helping small businesses and non-profits succeed. I have worked with an array of local businesses to expand their online presence… Show more Left Lane Digital is a boutique digital marketing agency in San Diego, California offering a variety of affordable digital marketing services for small businesses and nonprofits, including social media, web design, SEO, content marketing, blogging, email marketing, and graphic design. I founded Left Lane Digital to pursue my passion for digital marketing and helping small businesses and non-profits succeed. I have worked with an array of local businesses to expand their online presence, connect with new and current customers, and increase leads. Throughout my career, I have formed strong relationships with my clients. I understand that it's not always easy for small business owners and nonprofits to afford marketing services, and I treat their investments as if they are my own. Please feel free to contact me with any questions about how Left Lane Digital can help your small business or nonprofit shift into the left lane and pass the competition. Show less Left Lane Digital is a boutique digital marketing agency in San Diego, California offering a variety of affordable digital marketing services for small businesses and nonprofits, including social media, web design, SEO, content marketing, blogging, email marketing, and graphic design. I founded Left Lane Digital to pursue my passion for digital marketing and helping small businesses and non-profits succeed. I have worked with an array of local businesses to expand their online presence… Show more Left Lane Digital is a boutique digital marketing agency in San Diego, California offering a variety of affordable digital marketing services for small businesses and nonprofits, including social media, web design, SEO, content marketing, blogging, email marketing, and graphic design. I founded Left Lane Digital to pursue my passion for digital marketing and helping small businesses and non-profits succeed. I have worked with an array of local businesses to expand their online presence, connect with new and current customers, and increase leads. Throughout my career, I have formed strong relationships with my clients. I understand that it's not always easy for small business owners and nonprofits to afford marketing services, and I treat their investments as if they are my own. Please feel free to contact me with any questions about how Left Lane Digital can help your small business or nonprofit shift into the left lane and pass the competition. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Manager
      • Apr 2016 - Dec 2016

      Served as a strategic digital marketing consultant at a leading marketing agency in San Diego. Collaborated with Red Door’s experts to deliver data-driven input and new opportunities to continuously increase clients’ success and exceed their goals. Managed ongoing strategy and execution of digital advertising plans, including paid search, display advertising, Facebook advertising, SEO, content strategy, website updates, and other digital marketing services. Analyzed and reported… Show more Served as a strategic digital marketing consultant at a leading marketing agency in San Diego. Collaborated with Red Door’s experts to deliver data-driven input and new opportunities to continuously increase clients’ success and exceed their goals. Managed ongoing strategy and execution of digital advertising plans, including paid search, display advertising, Facebook advertising, SEO, content strategy, website updates, and other digital marketing services. Analyzed and reported on key performance indicators to identify opportunities for growth and guide strategic initiatives. Managed multiple client accounts, including Thermador, Titleist's Vokey Wedges, ChiroTouch, and more. Show less Served as a strategic digital marketing consultant at a leading marketing agency in San Diego. Collaborated with Red Door’s experts to deliver data-driven input and new opportunities to continuously increase clients’ success and exceed their goals. Managed ongoing strategy and execution of digital advertising plans, including paid search, display advertising, Facebook advertising, SEO, content strategy, website updates, and other digital marketing services. Analyzed and reported… Show more Served as a strategic digital marketing consultant at a leading marketing agency in San Diego. Collaborated with Red Door’s experts to deliver data-driven input and new opportunities to continuously increase clients’ success and exceed their goals. Managed ongoing strategy and execution of digital advertising plans, including paid search, display advertising, Facebook advertising, SEO, content strategy, website updates, and other digital marketing services. Analyzed and reported on key performance indicators to identify opportunities for growth and guide strategic initiatives. Managed multiple client accounts, including Thermador, Titleist's Vokey Wedges, ChiroTouch, and more. Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Lead Digital Marketing Specialist
      • Jul 2010 - Apr 2016

      Oversaw all accounts in our digital marketing agency department. Acted as the liaison between our clients and our agency to maintain and execute all deliverables. Trained and managed a team of social media coordinators, bloggers, and SEO specialists, and worked cross-functionally with our sales team, designers, and management to ensure each client’s needs were addressed and fulfilled within their expected timeline. Helped quadruple our client base in the span of six months. Experience included:… Show more Oversaw all accounts in our digital marketing agency department. Acted as the liaison between our clients and our agency to maintain and execute all deliverables. Trained and managed a team of social media coordinators, bloggers, and SEO specialists, and worked cross-functionally with our sales team, designers, and management to ensure each client’s needs were addressed and fulfilled within their expected timeline. Helped quadruple our client base in the span of six months. Experience included: • Copywriting & blogging • Email marketing • Building Squarespace websites • Social media campaigns (Facebook, Twitter, Instagram, Yelp) • Facebook Ads • Google Analytics (analyzing & adjusting campaigns) • Preparing visually appealing data-driven reports • Creating and presenting web audits for potential clients • Content research & content creation • Keyword research for SEO • Google Places listings (fully optimized) • Backlinks • Brand establishment • Wordpress, Squarespace, & Weebly websites (updating & optimizing) • DoubleClick for Publishers (DFP) • Expanded eCommerce software as a service (SaaS) into 17 U.S. markets • Aided in iPhone app launch Show less Oversaw all accounts in our digital marketing agency department. Acted as the liaison between our clients and our agency to maintain and execute all deliverables. Trained and managed a team of social media coordinators, bloggers, and SEO specialists, and worked cross-functionally with our sales team, designers, and management to ensure each client’s needs were addressed and fulfilled within their expected timeline. Helped quadruple our client base in the span of six months. Experience included:… Show more Oversaw all accounts in our digital marketing agency department. Acted as the liaison between our clients and our agency to maintain and execute all deliverables. Trained and managed a team of social media coordinators, bloggers, and SEO specialists, and worked cross-functionally with our sales team, designers, and management to ensure each client’s needs were addressed and fulfilled within their expected timeline. Helped quadruple our client base in the span of six months. Experience included: • Copywriting & blogging • Email marketing • Building Squarespace websites • Social media campaigns (Facebook, Twitter, Instagram, Yelp) • Facebook Ads • Google Analytics (analyzing & adjusting campaigns) • Preparing visually appealing data-driven reports • Creating and presenting web audits for potential clients • Content research & content creation • Keyword research for SEO • Google Places listings (fully optimized) • Backlinks • Brand establishment • Wordpress, Squarespace, & Weebly websites (updating & optimizing) • DoubleClick for Publishers (DFP) • Expanded eCommerce software as a service (SaaS) into 17 U.S. markets • Aided in iPhone app launch Show less

    • Philanthropic Fundraising Services
    • Co-Founder
      • Dec 2012 - Mar 2016

      • Co-founder of a 700-member philanthropic organization for young professionals to volunteer and fundraise • Managed public relations and executed marketing efforts including producing content for email blasts, sandiegoyoungphilanthropists.org (WordPress), meetup.com, and social media outlets • Maintained relationships with over 75 local businesses and organizations to partner in fundraising endeavors and volunteer opportunities • Coordinated and orchestrated large volunteer activities… Show more • Co-founder of a 700-member philanthropic organization for young professionals to volunteer and fundraise • Managed public relations and executed marketing efforts including producing content for email blasts, sandiegoyoungphilanthropists.org (WordPress), meetup.com, and social media outlets • Maintained relationships with over 75 local businesses and organizations to partner in fundraising endeavors and volunteer opportunities • Coordinated and orchestrated large volunteer activities and events • Featured in San Diego Magazine's article "Millennials: The Giving Generation": Show less • Co-founder of a 700-member philanthropic organization for young professionals to volunteer and fundraise • Managed public relations and executed marketing efforts including producing content for email blasts, sandiegoyoungphilanthropists.org (WordPress), meetup.com, and social media outlets • Maintained relationships with over 75 local businesses and organizations to partner in fundraising endeavors and volunteer opportunities • Coordinated and orchestrated large volunteer activities… Show more • Co-founder of a 700-member philanthropic organization for young professionals to volunteer and fundraise • Managed public relations and executed marketing efforts including producing content for email blasts, sandiegoyoungphilanthropists.org (WordPress), meetup.com, and social media outlets • Maintained relationships with over 75 local businesses and organizations to partner in fundraising endeavors and volunteer opportunities • Coordinated and orchestrated large volunteer activities and events • Featured in San Diego Magazine's article "Millennials: The Giving Generation": Show less

    • Television Production Assistant & News Intern
      • Feb 2009 - Jun 2009

      • Assisted in filming and audio of daily talk show • Edited local television commercials • Aided reporters in researching and filming of feature stories • Assisted in filming and audio of daily talk show • Edited local television commercials • Aided reporters in researching and filming of feature stories

    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Assistant to Senior Vice President
      • Sep 2004 - Dec 2008

      • Scheduled appointments and updated event calendars • Arranged catered meetings • Prepared memos and reports • Acted as supervisor for 25 student employees • Developed content for office training manual and facilitated training course for new hires • Answered phones, assisted visitors and resolved a range of administrative issues • Scheduled appointments and updated event calendars • Arranged catered meetings • Prepared memos and reports • Acted as supervisor for 25 student employees • Developed content for office training manual and facilitated training course for new hires • Answered phones, assisted visitors and resolved a range of administrative issues

    • France
    • Business Consulting and Services
    • Public Relations Intern
      • May 2008 - Oct 2008

      • Drafted press releases and media alerts • Monitored and summarized client media coverage • Facilitated research contributing to development of public relation campaigns • Drafted press releases and media alerts • Monitored and summarized client media coverage • Facilitated research contributing to development of public relation campaigns

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Publicity Intern
      • Jan 2008 - May 2008

      • Conducted media research for various grassroots campaigns • Drafted press releases and collateral materials • Collaborated in brainstorming sessions for promotional ideas and events • Provided on-site representation for press junkets, film premiers and other events • Conducted media research for various grassroots campaigns • Drafted press releases and collateral materials • Collaborated in brainstorming sessions for promotional ideas and events • Provided on-site representation for press junkets, film premiers and other events

Education

  • Loyola Marymount University
    Bachelor of Arts (B.A.), Communications and Business Administration
    2004 - 2008

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