Experience

Madison Reed

• United States
• Consumer Services
• 200 - 300 Employee

• Senior Marketing Manager

  • Aug 2022 - Present

  • Own the CRM calendar and lifecycle roadmap for all revenue-driving campaigns; prioritizing efforts that will increase lifetime value of customers and members. • Execute strategy, briefing, oversee creative design and completion of CRM campaigns including promotions, cross-sell and win-back initiatives, membership & referral program support, product launches, and seasonal moments. • Partner with cross-functional business partners on CRM calendar, quarterly planning, and strategic initiatives that ladder up to KPIs. • Work with creative partners to brief and develop copy and designs for email, SMS, MMS, Push, and In-App Messages. • Gather campaign analysis and test-and-learn insights, to summarize campaign learnings and continuously improve campaign effectiveness. Show less



The Christ Hospital Health Network

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Consultant, Marketing

  • Jun 2019 - Jul 2022

  • Lead the transition of email campaigns onto a new ESP, including project management of the data integration, IP warming process. Defined an overall analytics and performance measurement plan to measure success of the CRM program. • Define and execute strategies that can create conversion opportunities via marketing automation, drip nurturing, and CRM. Foster customer engagement, loyalty, and trust with the brand to grow the organization's business and new sources of revenue. • Assist with in-depth discovery and data research in order to build key service line personas and develop patient journey maps to integrate with the CRM platform. • Lead email and direct mail strategy planning and development of all CRM campaigns including; annual strategic content planning, campaign briefs, sign off on creative development, pulling consumer lists, and scheduling/ launching campaigns through the CRM platform. • Coordinate development of omnichannel strategies to coincide with CRM deployments – including keyword research and paid SEO, landing page creation, and social campaign support. • Provide marketing team and leadership with comprehensive ROI reporting dashboards for CRM campaign performance and Health Risk Assessment utilization. • Helped lead the development and launch of Health Risk Assessment technology, used for channeling new leads into the marketing funnel and CRM communications. • Experience working in various CRM platforms and project management tools including: Healthgrades, Eloqua, Constant Contact, Campaign Monitor. Show less



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Marketing Analyst

  • Aug 2015 - Jun 2019

  • Worked with cross-functional brand teams and strategic vendors to support CRM marketing programs for multiple luxury brands in the Luxottica portfolio, including LensCrafters, Pearle Vision, Target Optical, Sears Optical, Glasses.com, and Contacts Direct. • Created and developed content-rich loyalty and nurturing programs in order to increase customer engagement, conversion, and brand retention using consumer insights. • Lead strategic planning, briefing, creative development, and implementation of CRM campaigns to drive incremental sales, ROI, and customer engagement. • Ensured the continued refinement of customer onboarding, lifecycle automaton, equity, seasonal, and promotional campaigns. • Worked closely with agency partners to ensure high-quality creative executions while actively collaborating with retail brand marketing teams to ensure consistency in brand voice, alignment to business goals, and omnichannel campaign execution. • Developed a test-and-learn strategy for A/B testing on content and segmentation in order to activate segment-specific customer marketing campaigns and continue to lead in innovation and meaningful content within the industry. • Developed and maintained deployment work plans and creative roadmaps to keep all teams informed on progress, and see all projects to successful completion. • Developed content and lead the share-out of campaign results for monthly and quarterly leadership meetings to keep key stakeholders informed on CRM strategy and KPI tracking. • Managed and maintained CRM budget for multiple brands, facilitated creation of PO’s, and payments to CRM vendors. • Experience working in various CRM platforms and project management tools including: Salesforce Marketing Cloud (SFMC), BlueCore, Persado, LiveClicker, Movable Ink, WRAP, Competiscan, Reputation.com, SAP, Base Camp, and Podio. Show less



Abstract Displays Inc.

• United States
• Events Services
• 1 - 100 Employee

• Project Coordinator

  • Jul 2014 - Aug 2015

  • Maintain customer relations through great oral and written communications while directing exhibit projects through production. • Ensure projects are completed on time according to high quality standards, budget, and client requirements by working with cross functional partners. • Support over 30 clients through proactive handling of account, selling trade show components, providing recommendations and responding to client inquiries regarding the trade show industry. • Project manage trade show events for stored clients including development of exhibit timelines, creation of exhibit quotes, arranging transportation of booth and marketing materials, arranging booth setup and electricity placements, rental furniture, booth catering, and management of booth on damages, claims, and replacement quotes following the return of a unit. • Collect, analyze, and summarize account information to determine annual and long-term trends for resourcing. • Assist in new client acquisition through service analysis, pricing estimates, and creation of production timelines for bid projects. • Lead onboarding and training efforts for project coordination team. Show less



Kappa Delta Sorority

• United States
• Non-profit Organizations
• 500 - 600 Employee

• President

  • Nov 2012 - Nov 2013

  •Communicated daily with Kappa Delta National Advisors, National Headquarters, Chapter Advisory Board, and Greek Life Advisors to report chapter events, programs, and progress, which helped earn the chapter awards such as; Red and Black Chapter, Best Social Responsibility, and Second Runner Up Overall Premiere Chapter the University of Cincinnati Greek Excellence Awards •Assisted in planning, booking, organizing, and hosting Omega Xi’s Centennial Celebration for National representatives, alumni & collegiate members, raising money for the Education Scholarship Fund •Helped develop and implement new academic program, raising the average chapter GPA to 3.362, bringing chapter from 8th to 2nd in Panhellenic academic rank •Lead a team of 10 elected council officers and 52 appointed chapter officers in daily chapter operations •Facilitated council and chapter meetings each week in order to keep chapter informed, accomplish chapter business, and guarantee chapter is running up to standards Show less