Experience

Fourdesire

• Taiwan
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Mar 2017 - Present

  Responsible for managing the marketing team to promote the apps in many different channels, such as social media, press, online/offline campaigns, key opinion leaders, and influencers. Successfully help Fourdesire to get more than 3,500,000 installations globally. Key responsibilities as a manager and also dedicated contributors are: - Develop and execute comprehensive marketing plans and strategies for mobile apps and games across various platforms (iOS, Android, etc.) - Oversee PR efforts including writing press releases, pitching media outlets, and managing relationships with reporters and bloggers. - Drive ASO (App Store Optimization) efforts, including keyword research, app description optimization, and A/B testing to improve app store rankings and visibility. - Develop and manage marketing campaigns across multiple channels (paid, earned, and owned) to drive user acquisition and retention. - Manage social media channels (Facebook, Twitter, Instagram, etc.) to engage with users, build brand awareness, and drive downloads and revenue. - Develop and implement SEO strategies to improve search engine rankings and drive organic traffic to the app store listings and website. - Create compelling content (blogs, videos, infographics, etc.) that educates and entertains users and drives engagement with the app or game. - Build and maintain partnerships with influencers, affiliates, and other relevant organizations to drive downloads and revenue. - Analyze data and KPIs to continuously optimize marketing efforts and improve overall performance. - Manage a team of marketing professionals to execute marketing plans and achieve business goals. As Marketing Director at Fourdesire, I have a deep understanding of mobile app and game marketing, as well as experience in developing and executing successful marketing strategies, and able to thrive in a fast-paced and ever-changing environment. Show less



TutorMing - an Alibaba-Backed Company

• United States
• Education Administration Programs

• Marketing Strategy Manager

  • Apr 2016 - Nov 2016

  As the Marketing Manager at TutorMing, successfully promoted the company as the best Chinese online teaching platform in 11 countries. My contributions led to increased brand awareness, improved lead generation, and increased website traffic. My responsibilities included: - Leads generation and media buy: Managed ad accounts on Google AdWords, Facebook, and LinkedIn to optimize the performance of leads generation campaigns. - Content marketing: Conducted analysis using Google Analytics and Hubspot to build content marketing strategies. Utilized Facebook tools (Qsearch) to create engaging videos, webinars, and flashcards. - Search Engine Optimization (SEO): Utilized Google Analytics and Console to drive organic traffic to the website. - Marketing planning: Planned and executed digital events, leading projects with a 20% improvement in CTR performance. Show less



Viscovery

• Taiwan
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Lead

  • Oct 2014 - Dec 2015

  As the Marketing Lead at Viscovery, a visual search and image recognition company, I successfully drove the go-to-market strategy for our visual search solution. My contributions led to increased business partnerships and brand awareness, as well as improved SEO performance. My responsibilities included:- Cross-department teamwork: Collaborated with multiple departments to build and execute a strategic business development plan.- Strategic partner management: Identified and negotiated deals with strategic partners, managing relationships from start to finish.- Market intelligence: Gathered market intelligence to help guide the overall direction of the team.Branding and SEO management: Managed B2B and B2C branding through owned media and SEO management.Clients I served include direct clients such as UDN, TKEC, Savesafe, fRidays, MOMO, ETMall, Jingo Music, and The Wall, as well as agency and SI solutions clients such as Ogilvy, ElitePR, Hiiir, Systex, and WFrontier (JP). Show less

• Business Development Manager

  • Apr 2014 - Sep 2014

  As the Business Development Manager for an O2O service and mobile marketing solution, I successfully integrated image recognition technology into our platform. My contributions led to increased business partnerships and improved overall platform functionality. My responsibilities included:- Lead generation: Contacted over 300 potential leads to expand our business.- Project management: Managed SaaS and APP projects, including iOS/Android SDK, Web API, and cloud-based technology cooperation.- Partnership management: Collaborated with retailing, e-commerce, and media industries to focus on offline-to-online-based applications.- Social networking: Utilized Facebook, Twitter, LinkedIn, and Mashape platforms to connect with potential leads in the international market. Show less



EBC Super TV 東森超視

• Marketing Executive

  • Jun 2013 - Mar 2014

  Planning and execute marketing projects for variety type of programs * Grow 325% of revenue and increase 15,000 subscribers by new media (YouTube) management in 4 months * Affiliate cooperation: marketing resource exchange and optimization by cooperate across platforms: Fuji, Ruten auction, dodocook, iCook. * Analyze viewing rate and information (Nielsen), integrate industrial report Planning and execute marketing projects for variety type of programs * Grow 325% of revenue and increase 15,000 subscribers by new media (YouTube) management in 4 months * Affiliate cooperation: marketing resource exchange and optimization by cooperate across platforms: Fuji, Ruten auction, dodocook, iCook. * Analyze viewing rate and information (Nielsen), integrate industrial report



NextTV

• United States
• Online Media
• 1 - 100 Employee

• Marketing Trainee

  • Aug 2012 - May 2013

  Planning and execute marketing projects for drama and microfilm * Create over 1 million views on YouTube by SNS management. * Affiliate cooperation: marketing resource exchange and optimization by cooperate across platforms: Pixnet, Kijiji(Ebay) and Holyshare. * PR event planning and support: conference, campus tour, stimulate news exposure by content provide and news dispatches * Analyze viewing rate and information (MOD), integrate industrial report Planning and execute marketing projects for drama and microfilm * Create over 1 million views on YouTube by SNS management. * Affiliate cooperation: marketing resource exchange and optimization by cooperate across platforms: Pixnet, Kijiji(Ebay) and Holyshare. * PR event planning and support: conference, campus tour, stimulate news exposure by content provide and news dispatches * Analyze viewing rate and information (MOD), integrate industrial report