Experience

SpendHQ

• United States
• Software Development
• 1 - 100 Employee

• Marketing Projects Manager

  • Nov 2021 - Present

  Built by procurement experts for procurement experts, the core of our business at SpendHQ is providing clarity and context to messy spend data, resulting in strategic decision making with confidence and bottom-line savings across your business. Powered by AI and machine learning, SpendHQ aims to change the game of spend analytics through actionable insights driven from our deep procurement expertise and experience gained from working with the over 300 leading organizations leveraging our platform. Whether it’s as a client or a new team member, you stand on the leading edge with SpendHQ. SpendHQ has been recognized as an industry leader by Spend Matters’ SolutionMap, Ardent Partners’ Key Solution Providers, and Procurement Leaders’ World Procurement Awards, as well as a metro-Atlanta top workplace. Show less



Experity Ventures, LLC

• United States
• Financial Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Jan 2020 - Nov 2021

  -Responsible for developing, managing and executing digital marketing strategies for a financial services organization.-Implementing and managing a Google AdWords paid search campaign with an average annual budget of $60,000.-Generate monthly ROA and lead quality reports, and reallocate campaign budgets accordingly.-Creating landing pages and maintaining tracking codes and pixels within the website as needed.-Developing strategies, creating content, and running paid ads for social media channels.-Strategizing and identifying opportunities to improve Search Engine Optimization.-Developed a 6,000+ entry online attorney database to drive search engine traffic, brand awareness and rankings.-Implemented multi-language versions of the thrivestlink.com website to drive to increase rankings and to capture key target audiences.-Automating email campaigns and workflows through Hubspot in collaboration with a national sales team.-Responsible for the implementation and execution of a review program through Trust Pilot and Google My Business.-Designing digital media assets through Adobe After Effects, InDesign, Illustrator, Media Encoder and Photoshop.-Creating and managing websites through Wordpress and WPEngine.-Managing a library of digital assets. Show less

• Digital Marketing Manager

  • Apr 2019 - Jan 2020



World Trade Center of Greater Philadelphia

• United States
• International Trade and Development
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jul 2017 - Mar 2019

  -Responsible for executing digital marketing for an international business organization. -Developed membership campaign assets that were shared with the WTCA Network of over 320 world trade centers across the globe. -Designed an animated digital stage backdrop, an advertisement in Invest Philly Magazine and the 2019 Annual Review. -Utilized Wordpress to create the International Design and Engineering Consortium website, idecbuilds.org. -Researching new CRM platforms with a focus on Salesforce. Show less



Self-Employed

• Freelance Marketing Consultant

  • Jul 2016 - Jun 2017

  Top Accounts - ( Quinn Holdings LLC - Wealth Management, Ackourey Clothiers, Inc., Marisa Aikman Realty ) Top Accounts - ( Quinn Holdings LLC - Wealth Management, Ackourey Clothiers, Inc., Marisa Aikman Realty )



Historic Philadelphia, Inc.

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Promotions and Sales Coordinator

  • Jul 2012 - Jul 2016

  Top Accounts - ( DNC , Emerson Marketing, Miss America, J.C. Newman, Kalahari Resorts ) -Planned promotional marketing events and brand activations for Fortune 500 companies. -Maximized profit margins by an average of 23% by restructuring packages and implementing an efficient staffing model. Top Accounts - ( DNC , Emerson Marketing, Miss America, J.C. Newman, Kalahari Resorts ) -Planned promotional marketing events and brand activations for Fortune 500 companies. -Maximized profit margins by an average of 23% by restructuring packages and implementing an efficient staffing model.