Experience

Pleo

• Denmark
• Financial Services
• 700 & Above Employee

• Copywriter

  • Dec 2020 - Present

  Leading brand and marketing efforts including several out-of-home campaigns across London (more on that here: https://blog.pleo.io/en/out-of-home-london) Defining and shaping Pleo's ever-changing brand guidelines: https://brandpad.io/pleo Part of the content team working with social, video, performance marketing, SEO, events, industry-focused campaigns, and more. Working closely with customers for cases case studies (landing pages, video, articles). Leading brand and marketing efforts including several out-of-home campaigns across London (more on that here: https://blog.pleo.io/en/out-of-home-london) Defining and shaping Pleo's ever-changing brand guidelines: https://brandpad.io/pleo Part of the content team working with social, video, performance marketing, SEO, events, industry-focused campaigns, and more. Working closely with customers for cases case studies (landing pages, video, articles).



TNW

• Research Services
• 1 - 100 Employee

• Content Curator

  • Jul 2018 - Dec 2020

  At The Next Web I built and managed community engagement platforms, curated the daily and monthly newsletter, produced long and short-form content, and managed our editorial interns. My copywriting work here has varied, from profile interviews, to how-to guides, and short-form news, newsletters, and promotional content. In my articles, I’ve focused on topics including online culture, diversity, tech’s role in death, and general tech news. My work has questioned the ethics of tech’s disruption in various industries, from artificial intelligence, to hiring, and the death industry. I also work with syndication partners to bring in a new range of topics to grow TNW’s community and readership. I’ve introduced new topics to the platform including science and space, programming, and UX design, among others. Part of my responsibility here is to ensure authors follow our tone of voice and SEO guidelines. Show less



OnePulse

• United States
• Market Research
• 1 - 100 Employee

• Marketing Content

  • Jun 2017 - Jun 2018

  Writing in app content, with the goal of finding user insights beyond expectations. My main role involves creating 'Pulses' - a series of three questions that pick the brains of users, to learn more about human behaviour for clients such as, Coca Cola and Heineken. Writing in app content, with the goal of finding user insights beyond expectations. My main role involves creating 'Pulses' - a series of three questions that pick the brains of users, to learn more about human behaviour for clients such as, Coca Cola and Heineken.



Cocoa Runners

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing and Operations

  • Mar 2017 - Jun 2017

  Whilst at Cocoa Runners, I would be responsible for content going onto the site such as, product descriptions and the online blog where we would post material about what we did at Cocoa Runners and brands we worked with. I also helped with admin responsibilities and handling customer feedback. Whilst at Cocoa Runners, I would be responsible for content going onto the site such as, product descriptions and the online blog where we would post material about what we did at Cocoa Runners and brands we worked with. I also helped with admin responsibilities and handling customer feedback.



King Content

• Australia
• Advertising Services
• 1 - 100 Employee

• Content Strategy

  • Dec 2016 - Mar 2017

  During my time here, I worked closely with big client's such as London Business School. I worked closely with the content team as we worked on a content audit where we would restructure all written content on their site. Alongside this, I also took part in market research for clients such as, Bupa. During my time here, I worked closely with big client's such as London Business School. I worked closely with the content team as we worked on a content audit where we would restructure all written content on their site. Alongside this, I also took part in market research for clients such as, Bupa.