Marco Caputo
Ceo & Co-founder - Digital Strategist at Tagit srl- Claim this Profile
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English Professional working proficiency
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Italian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Advanced Google Analytics
Google Analytics AcademySep, 2018- Oct, 2024
Experience
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Tagit srl
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Italy
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Advertising Services
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1 - 100 Employee
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Ceo & Co-founder - Digital Strategist
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Sep 2013 - Present
Web agency specialised in direct, digital and social media marketing, communication strategies, mobile advertising, graphic and web design. • Run and delivered sales and marketing campaigns for key clients; • Managed client’s portfolio and planned budget and account management for key accounts; • Increased costumer’s brand visibility through adopting web and mobile marketing strategies; • Monitored market trends through identifying new business opportunities for clients; • Addressed clients in finding appropriate solutions to their needs in a timely manner; • Supervised human resources and led team activities by contributing to discussions constructively encouraging others to participate and respecting their ideas and suggestions; • Overseen existing campaigns and communication plans to grow key accounts; • Coordinated different phases of client’s projects by understanding their vision and values; • Created and strengthened blogs contents by researching tags and key words to index articles using the WordPress platform. For Italian readers: • Gestione rete vendita; • Idezione, creazione e gestione campagne pubblicitarie; • Sviluppo del brand, crescita dei contatti Web, interfaccia utente del sito Web e introiti pubblicitari; • Sviluppo di una strategia del brand e di sistemi statistici; • Consulenza strategica, comprensiva dello sviluppo di piani aziendali e strategie di vendita; • Consulenza per nuove aziende sulla formazione di strutture corporate, stesura di linee guida sulla privacy e strutturazione di transazioni commerciali. Show less
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Mister Lasagna
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United Kingdom
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Restaurants
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1 - 100 Employee
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Business Development Manager
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Oct 2018 - Dec 2018
An innovative Italian fast food. Responsible for assisting the business to acquire new customers and promote sales of additional services. Activities included: • Increased the company brand visibility through adopting web and mobile marketing strategies; • Designed and implemented business plans and strategies to promote the attainment of goals; • Identified customer requirements and how these can be met through proposing different products and services; • Improved sales conversion rates of Mister lasagna products by second facing customers; • Managed social media, email marketing, banner advertisements, leaflet distribution, etc.; • Provided analysis, reports and information for strategic decision-making; • Planned and organised promotional events and maintained effective relationships with finance company • Negotiated the most profitable contracts possible with each new partner. Show less
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Leader Mobile srl
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Advertising Services
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1 - 100 Employee
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Account & Sales Manager
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Sep 2009 - Aug 2018
• Built and managed sales and direct mobile marketing networks by identifying client’s needs; • Improved ability to acquire and maintain key costumers by using a wide range of strategies including telemarketing, direct selling, creation of social and web campaigns; • Developed mobile marketing communication plans to enhance visibility and annual revenues by adopting direct mobile communication, sms marketing operation and couponing; • Improved client’s database by proposing loyalty schemes and prizes competitions; • Managed human resources efficiently to increase revenues and meet company’s targets; • Created, managed and maintained e-mail accounts and electronic databases. Show less
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Opal Transfer
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United Kingdom
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Financial Services
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1 - 100 Employee
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Marketing Specialist
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Feb 2018 - Jul 2018
A fintech company specialized in money transfer abroad. Responsible for the digital and social media marketing in the Italian market. • Increased the company brand visibility through adopting web and mobile marketing strategies; • Developed marketing campaigns and digital plans to attract the Italian Community in the UK; • Worked with the Marketing Team to prepare and deliver presentations and strategic briefs; • Improved working knowledge of SEO programmes such as Google Analytics; • Managed social media, email marketing, banner advertisements, leaflet distribution, etc.; • Found new ways to market money transfers to Italian customers in the UK; • Planned and organised promotional events and liaised with customers and external partners; • Created and strengthened blogs contents by researching tags and key words to index articles using the WordPress platform. Show less
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Owner & Events Planner
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2010 - 2018
• Focuses on managing all activities including budgets and inventories of supplies and products; • Increased customer’s visibility in the area of interest by using mobile marketing tools; • Prepared monthly budgets reports; • Recruited and trained new staff; • Organised special events in order to diversify the offer; • Supervised staff and prepares weekly work schedules; • Developed a calendar of events/activities for effective long term planning & management; • Ensured that regulations were followed and complied with healthy and safety standards • Managed relationships with sponsors. Show less
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Education
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1999 - 2006
Università degli Studi di Napoli 'Parthenope'
Management of Tourism Enterprises, Economics -
2017 - 2017
Ninja Academy
Trainig course, Digital Strategy & Web Marketing -
2010 - 2010
Leader Mobile Academy
Public Speaking
Community
