Head Of Digital Marketing

• Jul 2018 - Present

Digital Marketing Manager

• Oct 2012 - Jun 2017

Global digital brand strategy from concept to launch for online travel accommodation booking platform. Since launch in 2013, Homestay.com marketplace has grown from zero to 50,000 properties in 160 countries with bookings from customers in 90+ countries. Developed and managed PPC marketing strategy that played a central role in building the brand from launch date, generating host leads, customer acquisitions, implemented stringent controls to ensure accounts were actively managed and constantly responded to competitor strategy changes including the localization of the ads in 6 languages. Responsible for the management of all paid and organic social media in building brand awareness with proficiency in Facebook Ads Manager and Power Editor, Instagram and Twitter. Held the lead role in driving host acquisition using these channels. Part of the team to grow organic traffic to the website including keyword research, link building, web page structuring, content creation and competitor analysis. Responsible for managing a marketing budget, including a digital budget with forecasting and post-campaign analysis and reporting to Head of Marketing and CEO. Data mining and analysis Annual planning and forecasting Email marketing strategy and execution Show less

Affiliate Marketing Executive

• Feb 2005 - Sep 2012

Affiliate Marketing Executive for leading global hostel-booking platform. Managed affiliate and partnership opportunities with international and domestic travel and youth brands such as Ryanair, Lonely Planet, Trip Advisor. Worked closely with VP Marketing in establishing ancillary partnerships and the strategy to build a Travel Store on the website. Worked on all aspects of marketing for the Hostelworld travel store working as the partner’s marketing liaison with a particular focus on email marketing. Managed the marketing planning for the Travel Store weekly, liaising with travel store partners in relation to improved integration and all marketing endeavours. Show less