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Experience

    • Ireland
    • Education
    • 1 - 100 Employee
    • Contributor
      • Nov 2022 - Present

      Working as a contributor on the Tech Powered Luxury podcast, specifically supporting with overseeing influencer marketing and PR/outreach. I have taken the lead on specific episodes, to help with coordination, editing and content promotion.

    • United States
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Digital Marketing Specialist, EMEA
      • Jan 2023 - Present

      London, England, United Kingdom Working across performance marketing channels Paid Social, Paid Search, Programmatic and Affiliate Marketing to drive sales and revenue in the EMEA region.

    • Ireland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2022 - Jan 2023

      London, England, United Kingdom

    • Digital Marketing Executive
      • Nov 2021 - Aug 2022

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Paid Search Senior Associate
      • Jul 2021 - Nov 2021

      London, England, United Kingdom Working in Paid Search, I manage search and display campaigns across Google, Microsoft and Amazon to meet my clients' KPIs. My role involves mainly understanding client objectives and designing a digital marketing strategy aimed at achieving them. In developing a strategy, I conduct industry research as well as forecasting and testing. On a daily basis, I carry out data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimization… Show more Working in Paid Search, I manage search and display campaigns across Google, Microsoft and Amazon to meet my clients' KPIs. My role involves mainly understanding client objectives and designing a digital marketing strategy aimed at achieving them. In developing a strategy, I conduct industry research as well as forecasting and testing. On a daily basis, I carry out data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimization and present back signals around customer behaviour to clients. I work collaboratively within teams as well as run solo accounts. I have also worked with a portfolio of clients including both B2B and B2C for large retail as well as smaller start-ups.

    • Paid Search Associate
      • Jul 2020 - Jun 2021

      London, England, United Kingdom

    • Paid Search Junior Associate
      • Jul 2019 - Jun 2020

      London, United Kingdom

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Residential Advisor (RA) at Garden Halls
      • Sep 2017 - Sep 2019

      London, United Kingdom As a Senior Member, I worked alongside the Warden and my fellow colleagues at Garden Halls to promote the welfare of students. I assisted with pastoral, disciplinary and social issues within the Hall, organised regular events and was on hand in case of emergency. Specifically, I was responsible for the postgraduate students and ensuring that they feel integrated within the wider community in Garden Halls. As part of preparation for my role, I was trained in First Aid, conflict resolution, drug… Show more As a Senior Member, I worked alongside the Warden and my fellow colleagues at Garden Halls to promote the welfare of students. I assisted with pastoral, disciplinary and social issues within the Hall, organised regular events and was on hand in case of emergency. Specifically, I was responsible for the postgraduate students and ensuring that they feel integrated within the wider community in Garden Halls. As part of preparation for my role, I was trained in First Aid, conflict resolution, drug awareness, equality and diversity, mental health awareness, safeguarding under 18s and managing social media. Show less

    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Researcher
      • Jun 2019 - Aug 2019

      London, England, United Kingdom The Strategy Insight Lab is a project delivered by Cass Business School (City, University of London) in partnership with the University of Oxford, Bocconi University, the London growth hub and cavendish enterprise for the delivery of a training programme to UK Microbusinesses (0-9 employees).

    • 1 - 100 Employee
    • Summer Intern
      • Jul 2018 - Jul 2018

      London, United Kingdom I worked at the global advertising agency Leo Burnett's in London on the AXA team. I gained a great deal of experience in a short amount of time, researching and producing reports on AXA's competitors as well as presenting to the CEO and Head of Accounts about my ideas on the McDonalds account. I also sat in on meetings and internal as well as external presentations from the likes of Buzzfeed and Snapchat. I certainly improved my time management and organisation as well as communication skills… Show more I worked at the global advertising agency Leo Burnett's in London on the AXA team. I gained a great deal of experience in a short amount of time, researching and producing reports on AXA's competitors as well as presenting to the CEO and Head of Accounts about my ideas on the McDonalds account. I also sat in on meetings and internal as well as external presentations from the likes of Buzzfeed and Snapchat. I certainly improved my time management and organisation as well as communication skills throughout this learning experience. Show less

    • Thailand
    • Non-profit Organizations
    • 200 - 300 Employee
    • Summer Legal Intern
      • Jul 2017 - Aug 2017

      Bangkok Metropolitan Area, Thailand I worked at Freeland with the legal team this summer, helping to produce a report for the Thai government on the latest wildlife protection laws. I analysed the potential legal impact of the proposed legislation, highlighting areas that still require some improvement. Using the data compiled from research in the field, I created presentations on Tiger Poaching. Working on these tasks of great responsibility, I developed my communication, organisational and analytical skills.

    • Ireland
    • Law Practice
    • 700 & Above Employee
    • Summer Intern on the Vacation Scheme
      • Jun 2017 - Jul 2017

      County Dublin, Ireland While working at A&L Goodbody for the month of June, I had the opportunity to get involved in high profile Intellectual Property work for Google, Airbnb, Heineken and Victoria's Secret. I did extensive research on the General Data Protection Regulation (GDPR) and also gave a presentation on the new laws to my colleagues at the end of the month. I won a prize for a concise case report that I produced on a recent patent law dispute between two healthcare companies and a team that I worked on also… Show more While working at A&L Goodbody for the month of June, I had the opportunity to get involved in high profile Intellectual Property work for Google, Airbnb, Heineken and Victoria's Secret. I did extensive research on the General Data Protection Regulation (GDPR) and also gave a presentation on the new laws to my colleagues at the end of the month. I won a prize for a concise case report that I produced on a recent patent law dispute between two healthcare companies and a team that I worked on also won a prize for the marketing pitch we gave to win a new US tech company for the firm. Overall, I had a really positive experience, developing my organisation, presentation, teamwork and critical thinking skills. I was offered a training contract with the firm at the end of my time there after a series of interviews. Show less

    • United Kingdom
    • Law Practice
    • 200 - 300 Employee
    • Summer Intern
      • Jun 2016 - Jul 2016

      London, United Kingdom I worked for Adam Bogdanor, a Corporate Finance Partner with 15+ years’ experience working in the UK & internationally. I worked in the London office and specifically researched contract law as well as attended seminars on the impact of Brexit on the UK legal system.

    • Summer Intern
      • Jun 2016 - Jun 2016

      Dublin, Ireland Two weeks internship in the Property at McEvoy Partners, solicitors firm in Dublin.

    • Summer Intern
      • May 2016 - Jun 2016

      Dublin, Ireland Two weeks work experience in the Intellectual Property practice area at A&L Goodbody in the Dublin office.

    • United Kingdom
    • Professional Training and Coaching
    • 700 & Above Employee
    • Education Liaison Officer for BPP at UCL
      • Sep 2015 - Jun 2016

      London, United Kingdom

    • United Kingdom
    • Law Practice
    • 700 & Above Employee
    • Winner of the Australia Competition 2016
      • 2016 - 2016
    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Summer Intern
      • Jul 2015 - Jul 2015

      Basel, Switzerland

    • Insight Scheme Participant
      • Mar 2015 - Apr 2015

      London, United Kingdom Three day formal insight scheme for first year law students to gain an insight into the firm. I worked in the Corporate Tax department.

Education

  • UCL
    Bachelor of Laws (LLB) with a year abroad in another legal system (Singapore), 2:1
    2014 - 2018
  • Bayes Business School
    MSc, Marketing Strategy and Innovation
    2018 - 2019
  • National University of Singapore
    Bachelor of Laws - LLB, Law
    2016 - 2017
  • International School Basel
    International Baccalaureate
    2008 - 2014

Community

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