Experience

ADG | Acuity Design Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Owner

  • Mar 2008 - Present

  Jacksonville, Florida Area My experience with Community Outreach and Public Involvement, Advertising Project Management, Urban Planning, Marketing Communications, and Branding was developed throughout my more than 20 years in the professional services industry. While participating in several design charrettes and workshops, I have gained extensive experience working on both public and private urban planning projects, including downtown, citywide and corridor masterplans, roadway projects, transit advertising campaigns… Show more My experience with Community Outreach and Public Involvement, Advertising Project Management, Urban Planning, Marketing Communications, and Branding was developed throughout my more than 20 years in the professional services industry. While participating in several design charrettes and workshops, I have gained extensive experience working on both public and private urban planning projects, including downtown, citywide and corridor masterplans, roadway projects, transit advertising campaigns and MPO long-range transportation plans. My dynamic experience building brand and creative strategies that deliver engaging ideas across multiple channels, enables me a be a go to person for project insight. My firm, ADG has been identified as a key subconsultant with a variety of national and local professional services firms to perform work for municipalities such as the Jacksonville Transportation Authority (JTA), the Jacksonville Electric Authority (JEA), the Florida Department of Transportation (FDOT) and the North Florida Transportation Planning Organization (TPO). My skills include: Project Management, Design Workshop Facilitation, Public Outreach Campaign Design & Implementation, Conflict Assessment and Resolution, Government Relations, Community Planning and Facilitation Services, Educational Outreach in Local School Districts, Multi-Media Public Information Campaigns, Media Relations, Organizational Management, Speeches and Presentations, Management and Team Building / Development. I am an active member across several client teams and a large contributor to new business opportunities. Show less



Soler & Palau USA

• Marketing Director

  • Sep 2005 - Mar 2008

  Jacksonville, Florida Area For the multinational firm Soler and Palau, USA I was responsible for directing the development of interactive, direct marketing, media, creative endeavors, sales promotion and PR strategies. I recruited and developed a staff of 4 marketing professionals, following the company’s acquisition and relocation. In my role as the Marketing Director, I managed a $1.5 million national budget, acquired outside agency resources, and oversaw annual employee reviews. My greatest successes… Show more For the multinational firm Soler and Palau, USA I was responsible for directing the development of interactive, direct marketing, media, creative endeavors, sales promotion and PR strategies. I recruited and developed a staff of 4 marketing professionals, following the company’s acquisition and relocation. In my role as the Marketing Director, I managed a $1.5 million national budget, acquired outside agency resources, and oversaw annual employee reviews. My greatest successes with Soler and Palau included the successful launching of three brand-building advertising campaigns, the championing, development and launching of a state of the art company website, and the initiation of a comprehensive, relational database-marketing program, which increased customer retention by more than 10%. I was responsible for design, development and implementation of consumer research, conceived a carefully focused and targeted “Group Sales Solicitation” program for Manufacturers Representatives, and planned, managed and designed layout of 20+ annual regional and national trade shows. I also directed the development and implementation of a new strategy resulting in consistent product presentation across all rep locations and increased ease of customer shopping process by more than 10%. In this role, I controlled five outside agency partners including; general market advertising, direct marketing, interactive marketing, print placement and Yellow Pages advertising agencies. My most important contributions to Soler and Palau include; the renegotiation of print media contracts resulting in savings of more than $100,000, increasing the company’s market recognition through the development of key relationships with industry leaders, and the pioneering of the companies efforts for local & national business development. Show less



Aerostar Environmental Services

• United States
• Construction

• Marketing Communications Manager

  • Aug 2003 - Sep 2005

  Jacksonville, Florida Area As the Marketing Communications Manager for Aerostar Environmental Services, I managed internal & external marketing/communication efforts, managed and created all media for multiple office locations, developed and organized responses to Request for Proposals (RFP’s), competitive bids and Request for Qualifications (RFQ’s) for various government and public agency proposals. I managed corporate events, built solid working relationships with key client representatives, organized and maintained… Show more As the Marketing Communications Manager for Aerostar Environmental Services, I managed internal & external marketing/communication efforts, managed and created all media for multiple office locations, developed and organized responses to Request for Proposals (RFP’s), competitive bids and Request for Qualifications (RFQ’s) for various government and public agency proposals. I managed corporate events, built solid working relationships with key client representatives, organized and maintained all SBE/DBE certifications including 8A, managed designers and provided oversight for the development of an entirely new corporate web site, and managed all public relations and media company-wide. In this role, I also served as liaison for the company’s Mentor/Protégé program, which was designed to develop and increase business opportunities, developed press releases on new service introductions & award announcements, and planned, managed and designed the layout for the company displays at regional trade shows. Show less



Prosser Hallock, Planners & Engineers

• Marketing Communications/Graphic Designer

  • Aug 1999 - Aug 2003

  Jacksonville, Florida Area As the Marketing Communications representative and Graphic Designer with Prosser Hallock, I managed internal & external marketing and communication strategies, assisted with the creation of company marketing & media programs, developed and organized responses to Request for Proposals (RFP), competitive bids and Request for Qualifications (RFQ’s) for various public and private agency proposals, created and maintained the company’s federal proposal forms (SF330), organized and planned corporate… Show more As the Marketing Communications representative and Graphic Designer with Prosser Hallock, I managed internal & external marketing and communication strategies, assisted with the creation of company marketing & media programs, developed and organized responses to Request for Proposals (RFP), competitive bids and Request for Qualifications (RFQ’s) for various public and private agency proposals, created and maintained the company’s federal proposal forms (SF330), organized and planned corporate events, assisted with all B2B efforts, acted as primary liaison to landscape architects and engineers on land planning issues and designs and planned, managed and designed the layout for company displays at regional trade shows. My key accomplishments while representing Prosser Hallock included; winning the National “Addy” Award for Brochure Design (Fort Mose Historical Museum) and placing in the National Competition for the Martin Luther King Memorial in Washington, DC Show less