Digital Marketing Specialist

• Jun 2020 - Present

Product Manager

• Feb 2019 - Mar 2020

• Developed communication and branding strategies of Turkey’s leading finance website Doviz.com, at all stages of the product’s lifecycle.• Identified user and product needs and emerging trends in the digital, mobile and social space to design the best product experience for consumers working cross-functionally with Software Development, SEO & Content Management and UI/UX teams.• Responsible for day-to-day maintenance, and measurement and reporting of business performance metrics by benefiting from several tools including Google Analytics, Firebase and Search Console.• Executed business analysis to leverage consumer insights and market trends to identify and create ideal development, marketing and innovation strategies and roadmaps.• Made decisions that determine the profitability of the product.• Optimized media planning through Google Ad Manager and collaborating with Advertising Technologies team to generate holistic monetization analysis and action plan.• Worked with media planning agencies, brands and PR companies in the development of engaging advertising communications and high-impact social media campaigns. Show less

Content Developer

• Feb 2018 - Jan 2019

• Created original and newsworthy contents according to the market’s content gap. • Determine user acquisition strategy for Turkey’s leading websites Doviz.com and Sinemalar.com.• Responsible for sending desktop, mobile web and mobile application push notifications and determining related actions according to the metrics.• Implement doviz.com SEO plans and create road map for accomplishments. • Monitor effectiveness of SEO and marketing programmes in terms of traffic. • Developed on-site body content, meta descriptions and page titles in support of SEO strategies and competitor analysis. • Utilize keyword research tools to track progress and performance. • Completed daily, weekly, and monthly tracking reports for traffic and keyword performance. • Follow up App Store, Google Play Store user feedbacks and communicated with users on platforms and through the mail channel.• Led and create new page projects: haber.doviz.com, doviz.com/makale, doviz.com/kredi, doviz.com/pariteler, doviz.com/emtialar Show less

Data Analyst

• Sep 2017 - Jan 2018

• Participated as project assistant in “Prevalence of Non-communicable Disease Risk Factors in Turkey”; project of United Nations World Health Organization (UN WHO) / Ministry of Health of Turkey • Development of consulting services for the new area of financial, business and operational consulting • Experienced in tender settling process • Collaboration in consulting projects in the fields of finance, agriculture, health and impact analysis with market analysis, benchmarking studies and target group analysis • Identification of market research, company information and key expert for the possible consortium within the projects • Responsible for analysis of collected data and information • Preparation of analysis results for graphical representations and presentation of the results • Presentation of research results in customer meetings Show less

Summer Intern

• Aug 2016 - Sep 2016

Intern at Sales & Marketing Department Intern at Sales & Marketing Department

Summer Intern

• Aug 2015 - Sep 2015

Intern at Marketing Department Intern at Marketing Department