Experience

ESA - Elohi Strategic Advisors
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Regional Sales Manager

  • Jan 2022 - Jun 2023


Sysco

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Foodservice Sales Consultant

  • May 2017 - Jan 2022

  Opened 24 new street accounts and generated over 20K street pieces in FY21 Increased new business of 14.83% YoY in FY21 Increased Piece Growth of 20.39% YoY in FY21 Increased Product Lines of 17.04% YoY in FY21 Increased Sysco Brand product sales penetration from 57.53% to 60.47% in FY21 Increased customers E-commerce adoption rate from single digits to over 60% Participated and winning sales promotions Collaborate with Sysco category product advisors, merchandisers… Show more Opened 24 new street accounts and generated over 20K street pieces in FY21 Increased new business of 14.83% YoY in FY21 Increased Piece Growth of 20.39% YoY in FY21 Increased Product Lines of 17.04% YoY in FY21 Increased Sysco Brand product sales penetration from 57.53% to 60.47% in FY21 Increased customers E-commerce adoption rate from single digits to over 60% Participated and winning sales promotions Collaborate with Sysco category product advisors, merchandisers, manufacturers and brokers to source products for my customers and to ensure customers' issues are solved quickly Mentoring new Sales Consultant Trainees Show less Opened 24 new street accounts and generated over 20K street pieces in FY21 Increased new business of 14.83% YoY in FY21 Increased Piece Growth of 20.39% YoY in FY21 Increased Product Lines of 17.04% YoY in FY21 Increased Sysco Brand product sales penetration from 57.53% to 60.47% in FY21 Increased customers E-commerce adoption rate from single digits to over 60% Participated and winning sales promotions Collaborate with Sysco category product advisors, merchandisers… Show more Opened 24 new street accounts and generated over 20K street pieces in FY21 Increased new business of 14.83% YoY in FY21 Increased Piece Growth of 20.39% YoY in FY21 Increased Product Lines of 17.04% YoY in FY21 Increased Sysco Brand product sales penetration from 57.53% to 60.47% in FY21 Increased customers E-commerce adoption rate from single digits to over 60% Participated and winning sales promotions Collaborate with Sysco category product advisors, merchandisers, manufacturers and brokers to source products for my customers and to ensure customers' issues are solved quickly Mentoring new Sales Consultant Trainees Show less



Travelers

• Pakistan
• Events Services
• 1 - 100 Employee

• Sales Representative-Personal Lines

  • Sep 2015 - Mar 2017

  Consulted and counseled with prospective customers via telephone to sell various insurance products Utilized understanding of Travelers Personal Insurance products and underwriting guidelines to gather required customer information, evaluate and properly price individual risk Took inbound and made outbound calls relevant to the Direct Sales marketing channel and Affinity markets Handled and solved customers objections professionally while clearly articulating relevant product and… Show more Consulted and counseled with prospective customers via telephone to sell various insurance products Utilized understanding of Travelers Personal Insurance products and underwriting guidelines to gather required customer information, evaluate and properly price individual risk Took inbound and made outbound calls relevant to the Direct Sales marketing channel and Affinity markets Handled and solved customers objections professionally while clearly articulating relevant product and corporate features, benefits, and value to the consumer Helped co-workers to close the sale by translating Chinese to English and vice versa Earned the privilege to work remotely after moving to Seattle Show less Consulted and counseled with prospective customers via telephone to sell various insurance products Utilized understanding of Travelers Personal Insurance products and underwriting guidelines to gather required customer information, evaluate and properly price individual risk Took inbound and made outbound calls relevant to the Direct Sales marketing channel and Affinity markets Handled and solved customers objections professionally while clearly articulating relevant product and… Show more Consulted and counseled with prospective customers via telephone to sell various insurance products Utilized understanding of Travelers Personal Insurance products and underwriting guidelines to gather required customer information, evaluate and properly price individual risk Took inbound and made outbound calls relevant to the Direct Sales marketing channel and Affinity markets Handled and solved customers objections professionally while clearly articulating relevant product and corporate features, benefits, and value to the consumer Helped co-workers to close the sale by translating Chinese to English and vice versa Earned the privilege to work remotely after moving to Seattle Show less



Villaggio Kitchen and Bar

• Fine Dining Restaurateur & Operator

  • Jun 2006 - Dec 2014

  Ran all operations including HR, marketing and sales, accounting, vendor negotiations, restaurant and bar menu development, front-of-the-house management and catering Moved to a larger location and increased seating capacity from 42 to 100 Led a team of 15 employees Solicited local companies and generated new business with private events Involved in and supported local community organizations by sponsoring charities and coordinating fundraising events Leveraged relationships… Show more Ran all operations including HR, marketing and sales, accounting, vendor negotiations, restaurant and bar menu development, front-of-the-house management and catering Moved to a larger location and increased seating capacity from 42 to 100 Led a team of 15 employees Solicited local companies and generated new business with private events Involved in and supported local community organizations by sponsoring charities and coordinating fundraising events Leveraged relationships with vendor-partners to create opportunities and improve product costs Maintained regulatory compliance, health and safety standards and quality assurance Show less Ran all operations including HR, marketing and sales, accounting, vendor negotiations, restaurant and bar menu development, front-of-the-house management and catering Moved to a larger location and increased seating capacity from 42 to 100 Led a team of 15 employees Solicited local companies and generated new business with private events Involved in and supported local community organizations by sponsoring charities and coordinating fundraising events Leveraged relationships… Show more Ran all operations including HR, marketing and sales, accounting, vendor negotiations, restaurant and bar menu development, front-of-the-house management and catering Moved to a larger location and increased seating capacity from 42 to 100 Led a team of 15 employees Solicited local companies and generated new business with private events Involved in and supported local community organizations by sponsoring charities and coordinating fundraising events Leveraged relationships with vendor-partners to create opportunities and improve product costs Maintained regulatory compliance, health and safety standards and quality assurance Show less



Adlab Creative Solutions

• Sales, Business Development Manager and Client Servicing Manager

  • Sep 1998 - May 2001

  Developed new business such as Pharmacia and Upjohn, Abbott Laboratories, Kuffler Construction(a German Engineering firm), Malaysian-German Chamber of Commerce and Revlon Cosmetics Managed client’s budget for advertising and branding campaigns Met and strategized with clients. Utilizing Relationship Marketing, created and implemented advertising campaigns to meet their marketing goals and objectives Coordinated Event Management for customer’s new product launches, trade shows and… Show more Developed new business such as Pharmacia and Upjohn, Abbott Laboratories, Kuffler Construction(a German Engineering firm), Malaysian-German Chamber of Commerce and Revlon Cosmetics Managed client’s budget for advertising and branding campaigns Met and strategized with clients. Utilizing Relationship Marketing, created and implemented advertising campaigns to meet their marketing goals and objectives Coordinated Event Management for customer’s new product launches, trade shows and exhibition Show less Developed new business such as Pharmacia and Upjohn, Abbott Laboratories, Kuffler Construction(a German Engineering firm), Malaysian-German Chamber of Commerce and Revlon Cosmetics Managed client’s budget for advertising and branding campaigns Met and strategized with clients. Utilizing Relationship Marketing, created and implemented advertising campaigns to meet their marketing goals and objectives Coordinated Event Management for customer’s new product launches, trade shows and… Show more Developed new business such as Pharmacia and Upjohn, Abbott Laboratories, Kuffler Construction(a German Engineering firm), Malaysian-German Chamber of Commerce and Revlon Cosmetics Managed client’s budget for advertising and branding campaigns Met and strategized with clients. Utilizing Relationship Marketing, created and implemented advertising campaigns to meet their marketing goals and objectives Coordinated Event Management for customer’s new product launches, trade shows and exhibition Show less