Experience

Lexemedia Creative Solutions

• Hong Kong
• Marketing Services
• 1 - 100 Employee

• Co-Founder/ Creative Director

  • Apr 2022 - Present

  -Provide One-Stop digital marketing solutions to clients, including photoshoot, (bilingual) copywriting, social media calendar planning, and brand-building services on Facebook, Instagram, LinkedIn, and WeChat. -Budget planning and reporting on ROI in each social media campaign, and review on effectiveness in attracting traffic, engagement, and brand followers for clients. Nonetheless, conduct regular market research to keep up with clients’ industry trends. -Represent brands in bilingual copywriting for social media pages, as well as visual ideas and overall color tone and images for brand building. -Set up e-shop and Facebook shop/catalog for clients, as well as, improve online traffic and conversions in their businesses. - Key Clients: Bones & Blades, Peta Negra House, BallroomBees, Minisport, ÔDELICE Hong Kong, Aequa & Co., etc. Show less



Gimme Marketing Solutions

• Advertising Services

• Social Media Strategist/Founder

  • Nov 2020 - Sep 2022

  -Provide One-Stop digital marketing solutions to clients, including photoshoot, (bilingual) copywriting, social media calendar planning, and brand building services on Facebook, Instagram, LinkedIn, and WeChat. -Budget planning and reporting on ROI in each social media campaign, and review on effectiveness in attracting traffic, engagement, and brand followers for clients. Nonetheless, conduct regular market research to keep up with clients’ industry trends. -Represent brands in bilingual copywriting for social media pages, as well as visual ideas and overall color tone and images for brand building. -Set up e-shop and Facebook shop/catalog for clients, as well as, improving online traffic and conversions in their businesses. -Be the face of DCH Food Mart; Promote their goods by studying each of their products and anchoring a regular Facebook Live show, since April 2020. -Key Clients: DCH Food Mart, Little Steps Asia, Little L.A.B. Bar, Pret-a-Dress, plu, MiiN, Juicyapp, BE Nano+ Disinfection Air Filter, etc. Show less



Dah Chong Hong Holdings Limited

• Hong Kong
• Manufacturing
• 300 - 400 Employee

• Marketing Officer (E-Commerce)

  • Sep 2019 - Nov 2020

  -Participate in planning and define the structure of the company’s CRM programmes, including bonus point reward rate, points redemption method, family membership plan, and the layout of membership mobile app. Also, participated in the revamp of their eshop. -Work closely with Sales team on online promotions, and be in charge of reaching and engaging with potential customers through social media channels, such as Facebook, Instagram, and Wechat. -Anchor and utilize the weekly Facebook Live Show as another channel to promote food products and generate extra sales. Each show generates $10K in average, and $35K sales in eshop and 20 out of 59 offline stores in a week afterwards. -Conduct weekly reports on customer acquisition cost in terms of advertising fee, delivery fee, basket size, etc. and review on the KPI with Sales team, General Manager and Company Consultant. -Reach out to various vendors for generating extra sales in DCH FM physical stores by selling non-food products, i.e. kitchenware, gadgets, bodycare items, and generate $700K from October 2019 to March 2020. -Work with manufacturers on producing licensed character premium items for in-store non-food redemption, i.e. KAKAO FRIENDS and Bears’ School. -Held two Mega Sale events and generated $1.2M each in both 5-day events. Show less



Starnet Entertainment Limited (WATT.ASIA)

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Mar 2019 - Jul 2019

  -Analyze social media pages for various brands, and provide digital marketing strategies to achieve social media success continuously. -Budget planning for clients on social media boosting, both Facebook and Instagram via Facebook Ads Manager and Instagram in-app functions (i.e. promotion, action buttons). Familiar ad objectives including engagement, reach, traffic and conversion. -Represent brands in bilingual copywriting for social media pages, as well as graphic ideas and overall color tone and images for brand building. -Monitor clients’ social media page with regards to desired performance, and carry out crisis management if unexpected reaction occurred online. -Communicate with internal teams on visual presentation according the clients’ preference. -Create storyboards for video shootings and work with internal teams on production arrangements and execution for product or campaign launches. -Current clients handling simultaneously: InterContinental Hong Kong, Mioggi Medicentre, Sanwa Jo (restaurant), The Club and Club Like (by HKT). Worked on project base with: Tsuen Wan Plaza. Show less



Baby-Kingdom.com

• Hong Kong
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Executive

  • Jul 2017 - Mar 2019

  Responsibilities: - Be in charge of pop up stores and booths in malls and expos of the company’s eshop, including offline and online promotion; draw physical customers through social media interaction, product presentation on shelves and recruitment of promoters. Also, stimulate future promotion plans with brands. - Work closely with Sales team to design promotion plans for clients who place advertisements on BK’s platforms (i.e. eDM, Facebook, banners, etc.). - Reflect on website performances with IT, Sales and e-commerce team (for each forum) and think up both traditional and online promotion to reach our KPI in recruitment of new members or sales for company eshop. - Nurture the company’s own KOLs through providing opportunities to increase their exposure. - Hold and design promotional events for HK Golden and Baby Kingdom’s clients, such as HK Golden IT Awards and various baby crawling competitions. - Compose advertorials for events and brands, and communicate with designers for an appropriate layout. - Provide professional customer service to enquiry and complaints from all Baby Kingdom members. - Carry out crisis management for the company together with Community Management and Social Media team. Show less


Contact Design Ltd
• United Kingdom
• Capital Markets
• Marketing And Public Relations Trainee

  • Apr 2017 - Jun 2017


Hong Kong Shark Foundation

• Hong Kong
• Non-profit Organization Management
• 1 - 100 Employee

• Project Assistant

  • May 2016 - May 2017

  Responsibilities: -Manage the organization’s social media – Facebook. Helps organizing Facebook contests to hold followers attention on our page. -Deliver educational talks about sharks in local primary schools and secondary schools. -Set booths in international and EMI (English as the medium of instruction) secondary schools for their CAS (Creativity, action, service) program in IB curriculum. Responsibilities: -Manage the organization’s social media – Facebook. Helps organizing Facebook contests to hold followers attention on our page. -Deliver educational talks about sharks in local primary schools and secondary schools. -Set booths in international and EMI (English as the medium of instruction) secondary schools for their CAS (Creativity, action, service) program in IB curriculum.



FIRST COLLECTION iTECH LIMITED

• Hong Kong
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Executive

  • Dec 2016 - Jan 2017

  Responsibilities: -Rebrand for the company that sells home automation with a comprehensive proposal. -Do physical and online promotion for the company, such as brochure, leaflets, Facebook and company website. -Meet with foreign clients (interior designers) for business cooperation and follow-up for the business meetings. Responsibilities: -Rebrand for the company that sells home automation with a comprehensive proposal. -Do physical and online promotion for the company, such as brochure, leaflets, Facebook and company website. -Meet with foreign clients (interior designers) for business cooperation and follow-up for the business meetings.



Ocean Park Corporation

• Hong Kong
• Amusement Parks and Arcades
• 300 - 400 Employee

• Public Affairs Intern

  • Jul 2016 - Sep 2016

  Responsibilities: -update and coverage reports -clip online and print news -translate Chinese news to English -escort and coordinate media shootings -help at media events (movie premiere, Halloween Fest media event) -Tender preparation (Korea & China) -Handle sponsorship requests Responsibilities: -update and coverage reports -clip online and print news -translate Chinese news to English -escort and coordinate media shootings -help at media events (movie premiere, Halloween Fest media event) -Tender preparation (Korea & China) -Handle sponsorship requests