Experience

Modish Living

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Creative Manager

  • Nov 2021 - Present

• Content Writer

  • Mar 2019 - Present

  Creating SEO optimised long and short form content, including landing pages, mega nav, product descriptions, blogs, mailings, META titles and press releases. Modish Living is an online store specialising in luxury reclaimed wood and sustainably sourced furniture and rustic homewares.



Freelance

• Freelance Copy Consultant

  • Sep 2017 - Present



Tisserand Aromatherapy

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Communications

  • Jun 2015 - Sep 2017

  Managing all communication and copy for brands Tisserand Aromatherapy and Barefoot SOS. I was responsible for developing a new tone of voice, image and identity for both brands during a period of significant change. I was also part of the senior management team and helped create the story for new product ranges and define their positioning. Managing all communication and copy for brands Tisserand Aromatherapy and Barefoot SOS. I was responsible for developing a new tone of voice, image and identity for both brands during a period of significant change. I was also part of the senior management team and helped create the story for new product ranges and define their positioning.



Atherton Cox

• Freelance Web Content/Blog Copywriter

  • May 2010 - Sep 2014



Floris London

• United Kingdom
• Retail
• 1 - 100 Employee

• Freelance Copywrtier

  • Mar 2014 - May 2014

  Provided copy for various sections of its new website, together with creative strap line suggestions. Provided copy for various sections of its new website, together with creative strap line suggestions.



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Freelance Copywriter

  • Aug 2013 - Dec 2013

  Working with the beauty copywriting team at Burberry on a variety of different marketing briefs including conceptual copy, product emailers and print mailers, website, promotional leaflets and product/packaging. Working with the beauty copywriting team at Burberry on a variety of different marketing briefs including conceptual copy, product emailers and print mailers, website, promotional leaflets and product/packaging.



Phytomones Ltd

• United Kingdom
• Cosmetics
• 1 - 100 Employee

• Freelance Copywriter

  • Nov 2012 - Jan 2013

  Phytomone is a new, luxury skincare range currently in development and due to be launched later this year. I worked closely with the owner and creator to help establish a tone of voice for the range and create a strong, overall positioning. I prepared full product descriptions, which will be used as the basis for all future communications, together with packaging copy and product names. Phytomone is a new, luxury skincare range currently in development and due to be launched later this year. I worked closely with the owner and creator to help establish a tone of voice for the range and create a strong, overall positioning. I prepared full product descriptions, which will be used as the basis for all future communications, together with packaging copy and product names.



Liz Earle Beauty Co. Limited

• United Kingdom
• Cosmetics
• 100 - 200 Employee

• Freelance Copywriter

  • Aug 2012 - Oct 2012

  Working with the Global Head of Communications I provided copy and editing services on a comprehensive Brand Guidelines document. Working with the Global Head of Communications I provided copy and editing services on a comprehensive Brand Guidelines document.



Antonia Burrell

• Freelance Copywriter

  • Mar 2012 - Jun 2012

  Blog content for the Antonia Burrell website www.antoniaburrell.com. Antonia Burrell is a luxury, 100% natural skincare collection and I am responsible for devising content ideas, researching stories and uploading and managing the blogs. Blog content for the Antonia Burrell website www.antoniaburrell.com. Antonia Burrell is a luxury, 100% natural skincare collection and I am responsible for devising content ideas, researching stories and uploading and managing the blogs.



The Atman Clinic

• Freelance Copywriter

  • Aug 2011 - Sep 2011

  Working closely with the owners I provided copy for various sections of their website. Working closely with the owners I provided copy for various sections of their website.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Freelance Associate Editor

  • Dec 2009 - Jan 2010

  Project management of a one-off customer magazine for L'Oreal Professionnel. Role involved acting as a contact between the client and publishers to ensure the correct brand messages were communicated in a clear and editoral manner. The role also included liaising with the printers to oversee the printing and delivery of the magazine. Project management of a one-off customer magazine for L'Oreal Professionnel. Role involved acting as a contact between the client and publishers to ensure the correct brand messages were communicated in a clear and editoral manner. The role also included liaising with the printers to oversee the printing and delivery of the magazine.



Molton Brown

• Freelance Copywriter

  • 2005 - 2006

  Creative copywriting for a variety of press releases and other marketing materials Creative copywriting for a variety of press releases and other marketing materials



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Editor

  • Oct 2002 - Dec 2005

  Full production and management of a quarterly, glossy customer magazine. I was responsible for devising creative content ideas and flat plan, writing all copy, briefing and managing design agencies, sourcing and managing the printing and distribution of the publication and managing the budget. Other projects for the client included copy for a variety of marketing materials including fashion/hair look books, providing strap-lines and promotional headlines, copy for POS leaflets, script writing, editing, content for website and press releases.



Kerastase

• Editor

  • Oct 2002 - Dec 2005

  As with L'Oreal Professionnel I was responsible for the full production and management of a luxury quarterly, glossy customer magazine called Experience. The role involved devising creative content ideas and flat plan, writing all copy, organising and creative direction of photoshoots, briefing and managing design agencies, sourcing and managing the printing and distribution of the publication and managing the budget. In additon to this role, I also edited translated copy for a brand communication to make it suitable for the UK market.



L'Oreal Paris

• Freelance Copywriter

  • 2003 - 2003

  Provided fashion and beauty editorial features for consumer website Provided fashion and beauty editorial features for consumer website



Creative Head (Hair industry trade publication)

• Editorial Contributor

  • 2003 - 2003

  Contributor for two issues to help cover staff shortages, I wrote content for news pages, features and advertorials. Contributor for two issues to help cover staff shortages, I wrote content for news pages, features and advertorials.



Various Companies

• Freelance PR

  • Mar 2000 - Oct 2002

  Various freelance PR projects including: Kolor cosmetics (Superdrug) - devised and implemented a high profile PR campaign to support launch of retailer's first own-brand cosmetic range. The Body Shop, Global PR Manager - maternity cover within cosmetic category. MS&L, Account Director - worked specifically on Pantene Europe client. Various freelance PR projects including: Kolor cosmetics (Superdrug) - devised and implemented a high profile PR campaign to support launch of retailer's first own-brand cosmetic range. The Body Shop, Global PR Manager - maternity cover within cosmetic category. MS&L, Account Director - worked specifically on Pantene Europe client.