Experience

Moët Hennessy Diageo China

• China
• Beverage Manufacturing
• 100 - 200 Employee

• Brand Director

  • Aug 2019 - Present



Starbucks China

• China
• Retail
• 200 - 300 Employee

• Food Category Director

  • Apr 2017 - Jul 2019

  In charge of business of Core food/ LTO food/ Festival food etc In charge of business of Core food/ LTO food/ Festival food etc



Vplus Fitness

• Shanghai

• Marketing Director & Co-founder

  • Oct 2015 - Apr 2017

  Start up a new company and establish the new brand of boutique fitness studio: - Open 4 branches at TOP CBD in SH within 9 months - Core member to work out the new business model - 800+ new members, 30%+ conversion rate, 83% repeat rate - Media exposure: Touch Media, CBN, Five-star sports TV, Vogue Magazine ,etc with free budget Start up a new company and establish the new brand of boutique fitness studio: - Open 4 branches at TOP CBD in SH within 9 months - Core member to work out the new business model - 800+ new members, 30%+ conversion rate, 83% repeat rate - Media exposure: Touch Media, CBN, Five-star sports TV, Vogue Magazine ,etc with free budget



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Associate Director of Marketing-Brands

  • Oct 2013 - Oct 2015

  Further strengthen the hard skill in strategy planning & business management and the soft skill in leadership: - 4 innovation successful launches landed in China market on time under Anchor & Anlene -1 viral video picked up 2 Squin marketing awards and achieved 50+ million views on line - New product achieved share No.3 within 6 months - Good leadership to manage 6-8p team & excellent teamwork with 4 teams in New Zealand, Singapore, HK & TW - Responsible P&L owner to drive business growth Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Group Product Manager- Dumex

  • Jan 2011 - Oct 2013

  Deep dive in band positioning & communication: -Successfully re-launch the Super-premium line with new positioning -Developed 2012 & 2013 Dumex communication strategy to drive brand awareness and likeness -Developed and launched 2 TVC with record high score in Asia of Danone Baby Nutrition Deep dive in band positioning & communication: -Successfully re-launch the Super-premium line with new positioning -Developed 2012 & 2013 Dumex communication strategy to drive brand awareness and likeness -Developed and launched 2 TVC with record high score in Asia of Danone Baby Nutrition



SC Johnson

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Marketing Manager-Mr. Muscle

  • Mar 2006 - Jan 2011

  Established the solid marketing base from upstream to downstream: - Developed the brand of Mr. Muscle from a regional brand @200M RMB to a No.1 national brand @ 900M - Successfully launched of Mid Price Tier home cleaner under Mr. Muscle to widen the business scope - Hundreds of practice in data analysis, NPD project management, launch plan planning, post launch management Established the solid marketing base from upstream to downstream: - Developed the brand of Mr. Muscle from a regional brand @200M RMB to a No.1 national brand @ 900M - Successfully launched of Mid Price Tier home cleaner under Mr. Muscle to widen the business scope - Hundreds of practice in data analysis, NPD project management, launch plan planning, post launch management