Experience

Dr. Wolff Singapore Pte. Ltd.

• Singapore
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Regional Digital Marketing Manager

  • Apr 2022 - Present



Pattern®

• United States
• Retail
• 700 & Above Employee

• Ecommerce Consultant

  • Sep 2020 - Sep 2021

  • Developed Go-To-Market strategy and joint business plan for client partners • Conducted brand performance and market analysis; provided recommendations and guidelines in consulting proposals • Derived Chinese consumer insights, competitive landscape and market best practices to amplify business opportunities • Oversaw the marketplaces’ operations (e.g Tmall, JD, Lazada) and campaign delivery by leading the cross-functional teams • Developed Go-To-Market strategy and joint business plan for client partners • Conducted brand performance and market analysis; provided recommendations and guidelines in consulting proposals • Derived Chinese consumer insights, competitive landscape and market best practices to amplify business opportunities • Oversaw the marketplaces’ operations (e.g Tmall, JD, Lazada) and campaign delivery by leading the cross-functional teams



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Digital Manager

  • Jul 2019 - Jul 2020

  • Developed online acceleration roadmap and Ecommerce strategy• Managed the digital calendar and budget investment; monitored media performance and optimized cross-media efficiency • Liaised with multi-agency to develop content for DTC site and media channels to improve traffic and conversion• Monitored and enhanced online user experience, including website design, inventory, customer service, fulfilment and unboxing experience• Worked with third party vendors to ensure customers’ orders are in accordance with delivery promises and packing guidelines• In charge of CRM strategies to drive acquisition, retention and reactivation• Planned and executed full funnel consumer journey• Collaborated with global and regional team to drive local & Chinese tourist activities that in line with brand guidelines• Collaborated with retail and marketing team to develop 360 marketing plan, ensuring integration of digital with marketing activations Show less

• Assistant Digital Manager

  • Apr 2018 - Jun 2019



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Digital Marketing Specialist

  • Feb 2017 - Apr 2018

  • Managed digital media calendar to support brand marketing campaigns • Planned and implemented online campaigns and media content to build awareness and drive engagement • Led Facebook messenger bot development and enhancement • Liaised with agency to design and develop launch campaign website and materials • Customized CRM communication assets for different target audience segments • Worked with central team for leads generation, acquisition and retention strategy development and execution • Tracked and analyzed media and campaign performance and provided optimization recommendations Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Sep 2016 - Feb 2017

  Planned and Implemented 360 launch plan and O2O marketing campaigns• Developed social, website, CRM content and media plan to drive awareness and sales• Implemented CRM activities to drive acquisition and retention• Coordinated the production of brand collaterals and campaign materials• Worked with retail team and regional team on visual merchandising and promotions• Organized retail events, ensuring quality execution align with global guidelines• Prepared business and competitor reports for management review Show less

• Marketing Assistant

  • Sep 2015 - Aug 2016