Candida Keshia Larasati
Performance Marketing at Virus Media- Claim this Profile
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French Elementary proficiency
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English Professional working proficiency
Topline Score
Bio
Elnada Gracia
Working with Keshia at the Revou Digital Marketing Program was my pleasure. Throughout the course, she demonstrated high commitment and consistently excelled in her responsibilities. Keshia's in-depth knowledge of the latest digital marketing trends and techniques was impressive. That made a significant contribution to the success of our team, She was always willing to offer support and assistance to her teammates, and her positive attitude and friendly demeanor made her a valued team member. I have no doubt that She will continue to excel and make meaningful contributions in her future endeavors. I wholeheartedly recommend Keshia for any future opportunities in the field of digital marketing
LinkedIn User
During our time at the university, I was impressed by her intelligence and ability to solve any problem with creative solutions. As she is now studying digital marketing, she has gained extensive knowledge in the field. She is always eager to learn new things and explore new areas of knowledge. I am confident that Keshia will be a valuable asset to any company.
Elnada Gracia
Working with Keshia at the Revou Digital Marketing Program was my pleasure. Throughout the course, she demonstrated high commitment and consistently excelled in her responsibilities. Keshia's in-depth knowledge of the latest digital marketing trends and techniques was impressive. That made a significant contribution to the success of our team, She was always willing to offer support and assistance to her teammates, and her positive attitude and friendly demeanor made her a valued team member. I have no doubt that She will continue to excel and make meaningful contributions in her future endeavors. I wholeheartedly recommend Keshia for any future opportunities in the field of digital marketing
LinkedIn User
During our time at the university, I was impressed by her intelligence and ability to solve any problem with creative solutions. As she is now studying digital marketing, she has gained extensive knowledge in the field. She is always eager to learn new things and explore new areas of knowledge. I am confident that Keshia will be a valuable asset to any company.
Elnada Gracia
Working with Keshia at the Revou Digital Marketing Program was my pleasure. Throughout the course, she demonstrated high commitment and consistently excelled in her responsibilities. Keshia's in-depth knowledge of the latest digital marketing trends and techniques was impressive. That made a significant contribution to the success of our team, She was always willing to offer support and assistance to her teammates, and her positive attitude and friendly demeanor made her a valued team member. I have no doubt that She will continue to excel and make meaningful contributions in her future endeavors. I wholeheartedly recommend Keshia for any future opportunities in the field of digital marketing
LinkedIn User
During our time at the university, I was impressed by her intelligence and ability to solve any problem with creative solutions. As she is now studying digital marketing, she has gained extensive knowledge in the field. She is always eager to learn new things and explore new areas of knowledge. I am confident that Keshia will be a valuable asset to any company.
Elnada Gracia
Working with Keshia at the Revou Digital Marketing Program was my pleasure. Throughout the course, she demonstrated high commitment and consistently excelled in her responsibilities. Keshia's in-depth knowledge of the latest digital marketing trends and techniques was impressive. That made a significant contribution to the success of our team, She was always willing to offer support and assistance to her teammates, and her positive attitude and friendly demeanor made her a valued team member. I have no doubt that She will continue to excel and make meaningful contributions in her future endeavors. I wholeheartedly recommend Keshia for any future opportunities in the field of digital marketing
LinkedIn User
During our time at the university, I was impressed by her intelligence and ability to solve any problem with creative solutions. As she is now studying digital marketing, she has gained extensive knowledge in the field. She is always eager to learn new things and explore new areas of knowledge. I am confident that Keshia will be a valuable asset to any company.
Credentials
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Full Stack Digital Marketing
RevoUApr, 2023- Nov, 2024 -
Officer Development Program - Matriculation at Master in Management
Universitas Gadjah Mada (UGM)Jan, 2021- Nov, 2024 -
General Banking
Lembaga Sertifikasi Profesi PerbankanJan, 2021- Nov, 2024
Experience
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Virus Media
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Indonesia
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Advertising Services
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1 - 100 Employee
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Performance Marketing
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Jun 2023 - Present
As a Performance Ads Intern at Virus Media, I had the opportunity to gain practical experience in the dynamic field of digital marketing and performance advertising. Working alongside a talented team, I contributed to the success of various online advertising campaigns and developed a strong understanding of the strategies and techniques involved in driving results. Key Responsibilities: 1. Campaign Execution: Assisted in the execution of performance-based advertising campaigns across multiple digital platforms, involved creating compelling ad copies, selecting target audiences, and setting up campaign structures. 2. Optimization and Analysis: Conducted regular analysis of campaign performance using various analytics tools. I identified trends, insights, and areas for improvement, and collaborated with the team to implement data-driven strategies to optimize ad performance and enhance ROAS. 3. Angle Ad Creation: Assisted in crafting persuasive and engaging ad angle that effectively conveyed our clients' messaging and captured the attention of the target audience. 4. Reporting and Presentation: Prepared detailed reports summarizing campaign performance, including key metrics, trends, and recommendations for future optimization. I also participated in client meetings, where I presented campaign results and discussed strategies to further enhance their online advertising efforts. Contributions: 12% increase in ROAS for a digital goods Meta Ads campaign through continuous optimization. (Mei-June 2023). #PerformanceAdvertising #DigitalMarketing #DataAnalysis #CampaignOptimization Show less
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PT. BANK NEGARA INDONESIA (Persero) Tbk.
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Indonesia
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Banking
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700 & Above Employee
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Officer Development Program
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Dec 2020 - Mar 2023
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KOMPAS GRAMEDIA
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Indonesia
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Media Production
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700 & Above Employee
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Corporate Human Resources
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Jan 2018 - Dec 2020
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PT Pertamina Lubricants
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Indonesia
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Oil and Gas
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300 - 400 Employee
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HSSE (Health Safety Security and Environment)Intern
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Mar 2017 - Jun 2017
Focus on handling waste treatment flow, and conducting research for a CSR program using non hazardous wastes turn into a more useful, valuable, and eco-friendly product. Focus on handling waste treatment flow, and conducting research for a CSR program using non hazardous wastes turn into a more useful, valuable, and eco-friendly product.
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Education
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2023 - 2023
RevoU
Digital Marketing -
2018 - 2020
Institut Teknologi Bandung
Master of Business Administration - MBA, Business Administration and Management, General -
2014 - 2018
Universitas Pelita Harapan
Industrial Engineering
Community
