Experience

Toast

• United States
• Consumer Goods
• 1 - 100 Employee

• Field Marketing Manager

  • Mar 2023 - Present

  Michigan, United States



STIIIZY

• United States
• Manufacturing
• 200 - 300 Employee

• Field Marketing Manager

  • Nov 2021 - May 2022

  - Provide and implement strategic recommendations to grow brand credibility and drive sales in Michigan - Train and manage 40+ brand ambassadors and schedule over 300 vendor days per month - Maintain and elevate current conversion rate for pod sales in Michigan - Deliver weekly sales and actionable insights report to executive leadership team



3Fifteen Cannabis

• United States
• Consumer Goods
• 1 - 100 Employee

• Social Media and Events Director 🌿🌈

  • May 2021 - Oct 2021

  - Develop and execute strategy around community engagement, pop-up events, and social media "voice." - Create public relation opportunities through various media outlets. - Spread brand awareness through word-of-mouth at pop up events around Michigan. - Lead diversity and equity efforts through omni-channel marketing tactics.



Blue Cross Blue Shield of Michigan

• United States
• Insurance
• 700 & Above Employee

• Social Media Community Management

  • Nov 2019 - Mar 2021

  - Monitor and participate in conversations that surround both the Blue Cross Blue Shield of Michigan and A Healthier Michigan brands. - Monitor across social platforms for posts or comments that require management or response ensuring comments, questions, and comments is addressed in a timely manner. - Write copy for Facebook, Twitter, Instagram, LinkedIn, and Pinterest posts. - Utilize social media management tools for publishing, moderating, and responding. - Leverage social… Show more - Monitor and participate in conversations that surround both the Blue Cross Blue Shield of Michigan and A Healthier Michigan brands. - Monitor across social platforms for posts or comments that require management or response ensuring comments, questions, and comments is addressed in a timely manner. - Write copy for Facebook, Twitter, Instagram, LinkedIn, and Pinterest posts. - Utilize social media management tools for publishing, moderating, and responding. - Leverage social listening and monitoring tools to gauge favorability. - Maintain digital relationships and contribute to paid and organic social media campaigns as necessary and remain informed. - Execute strategic monthly calendar to guide posting cadences across all social channels. - Triage to key stakeholders and manage through resolution as needed - including escalations. - Develop engaging copy within the brand tone of voice for responses to fans, brand partners, and influencers. - Brainstorm concepts for social channels including contests, reigniting and relaunching brand voice and brand style guide. - Identify potential real-time opportunities, conversations and trends the brand should engage in. - Analyze social media community content and provide internal recommendations on a weekly basis. Show less



Busch's Fresh Food Market

• United States
• Retail
• 1 - 100 Employee

• CRM Strategist

  • Jul 2019 - Nov 2019

  Mine various customer databases including social media to determine business development opportunities via social, email, digital, and traditional media. Plan, develop, publish, and monitor engaging social media content, blog posts, press releases, and website content using a variety of publishing tools. Identify and update communication metrics for social media, website traffic, and SEO/SEM trends. Edit and approve marketing assets as needed.



Domino's

• Restaurants
• 400 - 500 Employee

• Next Generation Store Systems - Program Content Associate

  • Mar 2019 - Jul 2019

  Ann Arbor, Michigan Develop and implement an internal communications plan for the next POS at Domino’s, Next Gen Pulse. Provide content updates, develop drafts for new assets, review and refresh program communications, and manage relationships with international and domestic partners. Collaborate and build relationships with other business stakeholders. Identify and update communication metrics.

• Customer Support & Social Media Supervisor

  • Feb 2017 - Mar 2019

  Ann Arbor, Michigan Manage brand voice via social media, resolve escalated concerns, and supervise 20 customer support representatives. Assist other departments with tracking and reporting impressions for marketing initiatives, promotions, and contests.

• Social Media Representative

  • Feb 2016 - Feb 2017

  Ann Arbor, MI Assisted with social media customer concerns, customer calls, and coordinated with internal departments to resolve customer cases regarding product, service, and inquiries. Aided with development of new scripting and de-escalation methods.



Charles H. Wright Museum of African American History

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Social Media Assistant

  • Nov 2015 - May 2016

  Detroit, Michigan Monitor and implement social media strategies, develop strong brand messaging, and conduct digital footprint analysis. Conduct research regarding social media and donor engagement. Create proposal with external and internal guidelines for consistent brand messaging. Perform duties as needed by Juanita Moore, President and CEO of the Charles H. Wright Museum.



Best Buy

• Retail
• 700 & Above Employee

• Sales

  • Jun 2011 - Dec 2015

  Ann Arbor, MI Educated customers, offered innovative products and solutions, and helped troubleshoot technology as necessary. Trained new employees and assisted in corporate merchandising. Led district consistently in credit card sales.



Detroit at Work

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Communications Intern

  • Apr 2015 - Aug 2015

  Detroit, Michigan Interview and write jobseeker success stories, assist in social media campaigns, created communication plan for a youth-focused jobseeker Instagram, aid in community engagement initiatives, circulate daily news to employees, networking with influencers in the community concerning workforce development. Photograph jobseeker events and write quarterly e-newsletter. Monitor and direct social media posts with PR partner, MCCI.