Head of Marketing & HR

• Dec 2019 - Present

Account Manager

• Oct 2017 - Dec 2019

Integrated marketing, media planning, marketing strategy & client servicing for APAC. Part of the Dentsu Aegis network. Key clients include Abbott and Shiseido. Integrated marketing, media planning, marketing strategy & client servicing for APAC. Part of the Dentsu Aegis network. Key clients include Abbott and Shiseido.

Digital Marketing Manager

• Sep 2016 - Oct 2017

Part of the Central Marketing Organisation team helping to drive digital transformation and marketing excellence for both consumer and commercial business. • In charge of paid, owned and earned digital channels. • Drive B2B paid media campaigns for demand and lead generation and B2C campaigns including MS Online Store generating sales. Recent notable campaign was the new Surface Pro launch in August. • Drive unknown to known conversion for marketing automation programs on Microsoft.com destinations and manage governance for Singapore sites. • Spearhead the social selling program on LinkedIn Sales Navigator for sellers which led to a 357% increase in adoption rate and a 16% increase for social selling index. • Manage the Social Command Center for all 7 local social channels that publishes content, community management and creates reactive content, centralising social operations. Led to a 65% increase in social engagement scoring. • Manage the internal employee advocacy platform which had a 69% increase in active + engaged users, 166% increase in social actions and potential organic reach increase of 162% to 1,209,699. Show less

Co-Founder & Head of Marketing

• Aug 2016 - Jan 2017

Ware.asia is an e-commerce platform providing quality, affordable and contemporary kitchenware for food enthusiasts and gourmands. Our products are carefully curated and sourced from all over Asia. I built the e-commerce platform from scratch and made use of basic HTML and CSS coding to make tweaks. In addition, I crafted the social media strategy with content marketing and social advertising and build our audience network. Seeded our products to influencers to try & broadcast with no paid $ involved. I helped in the photography, look and feel of the brand. Within a span of 4 months, we sold more than 80% out of 400 stock from our inventory. Show less

Strategy & Campaign Planning for APAC

• Jul 2015 - Sep 2016

• Part of Worldwide Digital Marketing Centre of Excellence team • Manage the planning, development and production of Social and Digital campaigns for Smartphone products (Lenovo, Motorola) for APAC region • End to end campaign planning, management, tracking and optimization • Key conduit for the markets conveying tools implementation, content development, analytics, campaign building, community management • Under Lenovo's Strategic Attachment and Training (STRAT) Programme, in conjuction with EDB Show less

Freelance Consultant

• Jan 2015 - Jun 2015

• Digital marketing, social media strategy • Research on best-in-class marketing examples and technology trends • Digital marketing, social media strategy • Research on best-in-class marketing examples and technology trends

Freelance Consulting

• Sep 2014 - Sep 2014

• Supported Zeno Account teams on content production for their technology client • Managed workflow for content production and publishing for Zeno clients • Analysed trends and create initial draft for a Zeno consulting project • Supported Zeno Account teams on content production for their technology client • Managed workflow for content production and publishing for Zeno clients • Analysed trends and create initial draft for a Zeno consulting project

Account Executive

• Oct 2013 - Aug 2014

I assist the Account Director in the area of Business Development. This includes helping to on-board new clients, handling pitches, digital strategies and managing the agency's brand in the region. I assist the Account Director in the area of Business Development. This includes helping to on-board new clients, handling pitches, digital strategies and managing the agency's brand in the region.

Marketing Intern

• Jul 2013 - Aug 2013

•Assisted in developing an integrated marketing plan for a blue chip client •Researched and developed a strategic media list for developing strategic media relationships •Developed go to market plan •Put to practice marketing auditing, problem solving and helping clients develop their visions •Assisted with review of advert requirements and their development •Assisted in developing an integrated marketing plan for a blue chip client •Researched and developed a strategic media list for developing strategic media relationships •Developed go to market plan •Put to practice marketing auditing, problem solving and helping clients develop their visions •Assisted with review of advert requirements and their development

Communications/ PR Intern

• May 2013 - Aug 2013

•Social media planning and content research •Media list development •Media liaison •Market research •Strategy brainstorm assistance •Social media planning and content research •Media list development •Media liaison •Market research •Strategy brainstorm assistance

Intern

• Jan 2013 - Feb 2013

1. Gaining hands-on experience of creating, executing and managing a project that will lead to tangible social impact on the youth community •Using a pop-up event space to reach out and create measurable social impact on youths •Setting up marketing efforts through social media and website 2. Learn and put to practice business skills in visioneering, ideation, team dynamics, budgeting, HR, operations, project management etc 1. Gaining hands-on experience of creating, executing and managing a project that will lead to tangible social impact on the youth community •Using a pop-up event space to reach out and create measurable social impact on youths •Setting up marketing efforts through social media and website 2. Learn and put to practice business skills in visioneering, ideation, team dynamics, budgeting, HR, operations, project management etc

Intern, Strategic Advisory in Wealth Management Department

• Dec 2011 - Feb 2012

•Assisted the investment advisors to prepare pitch presentation slides and documents for private banking clients. Updated investment portfolios for high net worth investors. •Worked on projects such as the Commodity Exchange Traded Funds, analysing the ETFs on certain factors such as expense ratio and assets under management. Understood some of the pros and cons of trading in these ETFs. •Researched financial news and commentaries on various online sites and financial blogs, summarising and compiling them for the investment team. Show less