Experience

National Arts Council

• Singapore
• Government Administration
• 100 - 200 Employee

• Senior Manager, Communications and Marketing Services, Cultural Matching Fund

  • Feb 2015 - Present

  As the Cultural Matching Fund Secretariat, I help to manage the $200 million fund that matches every dollar donated to eligible arts and culture organisations. Through working together with NAC, MCCY and arts and culture groups on this fund, I have gained a broader perspective of the Singapore arts and culture sector. Firm grasp of the Fund• Ensuring fairness and careful considerations behind implemented policies that drive the fund • Operationalising the fund by refining and simplifying processes of fund application • Evaluating applications in the spirit of the fund • Presenting evaluations to the board of Trustees Establishing relationships with organisations • Ensuring that the secretariat gets the information required for evaluation• Indirectly leveling-up organisations’ approach to funding by conducting consultation sessions Supervisor to Supporting officer • Mentoring officer to improve administrative processes that is key in operationalising the fund Show less

• Senior Manager, Sector Development (Visual Arts)

  • Apr 2017 - Feb 2021



National Heritage Board

• Singapore
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Manager Development (SAM)

  • Jun 2010 - Feb 2015

  Beyond fundraising which involves matching prospects to writing proposals and creating engagement programmes; the key strength of my role is building networks of support for the various NHB institutions. Establishing partnerships and significant sponsorship amounts • Singapore Biennale 2011 & 2013 - Raising $1.4mil & $1mil cash & in-kind sponsorship • APBF Signature Art Prize 2011- Increasing amount of giving from $1mil to $1.2mil • Credit Suisse and SAM (2011 – 2013) - Renewal of a 3-year long-term partnership • Deutsche Bank (2010 – 2013) - Renewal of partnership for 4 consecutive years • Singapore Artist Funds– Working with Director of SAM & donors to set up a fund that supports emerging local artists • Heritage Gala 2013- Fundraising alongside Chair of SAM Building networks of external and internal support • Creating engagement opportunities at high profile exhibitions (Collector’s Show Breakfast Sessions and Singapore Biennale 2011 - Private tours for SEA collectors) • Acknowledging donors at annual Patron of Heritage Awards • Creating a Social Media campaign to maximize give2arts.com.sg platform for NHB institutions • Developing NHB fundraising capacity by providing fundraising advice and SOPs Collaborations special projects and appointments • Cultural Matching Fund o Establishing CMF framework with MCCY & NAC, and operationalising the fund for the heritage sector • Singapore Festival in France 2015 (Sponsorship Co-Secretariat) o Working with MCCY, NAC, EDB, Design Singapore, to bring a Singapore festival to France (Paris, Lyon, Lille) – Performing and visual arts, lifestyle o NHB Project Team 2014: Developing strategies for Singapore’s heritage and museum scene, and NHB’s organizational culture Supervisor to • Assistant Manager & Interns o Mentoring AM to cultivate good working relationship within SAM o Teaching them the best practices and processes of sponsorship, honing their proposal writing skills Show less



StarHub

• Singapore
• Telecommunications
• 700 & Above Employee

• Marketing executive

  • 2008 - 2010

  Grew Starhub’s market share in youth and ladies segments’ by collaborating with Nokia, Sony, and Topshop. • Negotiation Skills o Beat 2 other teclos to launch ‘Nokia Comes With Music’ by clinching an exclusive roadshow o Convinced management to invest $70,000 in successful sponsorship and advertising campaign - Boys Like Girls concert • Brand Affinity Development o Maximised brand visibility by accessing Topshop customer base with print and guerilla advertising, weekly roadshows in tertiary institutions o Cross-sold to Metro’s top-tier customers to increase customer base at members-only sale o Deepened CRM by offering weekly Facebook promos to fans o Built brand association by securing exclusive sponsorship of Adam Lambert’s showcase; enhanced StarHub’s music leadership position • Strengthened professional networks o ‘Go-to person’ with handset and brand partners for youth, music, and ladies segments • Project management skills o Led projects and managed ad agencies to meet daily timelines for Straits Times print ads o Guided team to deliver projects through two major management transitions Show less



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Digital Business Executive

  • 2007 - 2008

  Worked closely with MD and GM to learn management-level skills in the music industry. • Business Development o Innovated non-traditional revenue stream with Western Union prepaid card downloads o Closed $50,000 deals to embed music in Sony Walkman and Sony Ericsson • Partners Management o Ran a promotion with Coty Perfume for Celine Dion’s perfume and album release o Strengthening existing relationships with StarHub, SingTel, and Nokia by organizing artiste promotions and concert tie-ups (Lee Hom, Avril Lavigne and Backstreet Boys) • Project leadership o Singapore digital representative at regional meetings to presenting annual report o Closing crucial retainer deals with digital partners, averaging $80,000 each Show less



Bates Asia Singapore Pte Ltd

• Account Executive

  • Jun 2006 - Jun 2007

  o Project management skills from interaction with clients, creatives, in-house, and third-party production houses o Holistic campaigns for clients: L’Amour Campaign (Singapore Fashion Festival), Nokia N95 (print ads, street banners, posters at MRT stations, underpass) o Coordinating workflow between clients, PR, and production teams. o Project management skills from interaction with clients, creatives, in-house, and third-party production houses o Holistic campaigns for clients: L’Amour Campaign (Singapore Fashion Festival), Nokia N95 (print ads, street banners, posters at MRT stations, underpass) o Coordinating workflow between clients, PR, and production teams.