Candice Kent, MBA

Executive Creative and Strategic Planning Director, Global Marketing (formerly PRA Health Sciences) at PRA Health Sciences
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Location
Phoenixville, Pennsylvania, United States, US

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Kelsey Bolognese-Warrington

Candice is a gifted creative leader with a rare combination of creative and strategic thinking skills. I had the pleasure of working with Candice for six years. As my team’s creative director, she always inspired and pushed me to create not only my best work, but work that propelled the company’s goals forward. Candice leads her teams with warmth, humor, dependability, and hard work. Her mentorship and encouragement helped me grow my career faster than I ever expected, and I will always be grateful to have worked with her.

Laurie Duffy Hurst

Candice Kent is one of the most savvy and creative marketers I’ve ever worked with. Her forward thinking, collaborative approach to solving marketing problems through creative development is outstanding, and it sets her apart from peers. Candice also supports her teams both professionally with opportunities to expand their skills but also personally by building strong relationships. I will be forever grateful to her for helping me navigate the clinical research industry when I was new to PRA, and the nuggets of advice she gave that really gave me a nudge in the right direction. She’s a leader, and she hustles every day on behalf of her team. Do yourself a favor and have a conversation with her — you’ll see her passion and strategic mindset. You DEFINITELY need her at your company.

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Experience

    • United States
    • Research Services
    • 700 & Above Employee
    • Executive Creative and Strategic Planning Director, Global Marketing (formerly PRA Health Sciences)
      • May 2019 - Present

    • Senior Creative Director, Global Marketing (formerly PRA Health Sciences)
      • Sep 2017 - Jun 2019

    • Director,Creative Delivery (formerly PRA Health Sciences)
      • Apr 2016 - Apr 2018

    • Senior Creative Manager (formerly PRA Health Sciences)
      • Apr 2015 - Apr 2016

    • Global Marketing Manager (formerly PRA Health Sciences)
      • Apr 2013 - Apr 2015

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Art Director
      • 2012 - 2013

    • Australia
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Creative and Brand Expert Contractor
      • 2011 - 2013

    • Canada
    • Design Services
    • Owner
      • 2001 - 2013

      Provide vision and guidance on a variety of design platforms while meeting client business objectives. Lead design initiative on projects. Proven track record of executing forward-thinking ideas utilizing expertise in creative design and understanding of new design/marketing trends. Ensure timely turn-around and successful completion according to project time lines and budgets.Oversee design process and creative, conceptual and art direction on all fronts. Supervise the creative process including participating in selection and hiring appropriate contractors, providing timely feedback, conducting design reviews and representing clients.Provide leadership, consultation, and design expertise in client meetings and presentations. Well-developed communication and presentation skills, including the ability to articulate creative concepts and rationales for client and team. Participate in project/program budgeting, providing accurate estimates for creative work within project/client parameters.Maintain overall responsibility for the quality and integrity of creative solutions. Able to think creatively and thrive in a demanding client services environment (i.e. multiple clients and projects) and a commitment to getting the job done while meeting or exceeding client expectations. Skillful in translating business goals and functional requirements into compelling design solutions.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Faculty Instructor
      • 1999 - 2002

      Conducted lectures, lessons, workshops and exercises for 100-400 level graphic design and art courses for division art students while evaluating student skills and mastery of course requirements. Developed graphic design course curriculums to prepare students for future career opportunities in the graphic arts field. Mentored students on job interviewing and provided guidance on career opportunities. Courses taught included computer graphic design knowledge of Adobe CS products, publication design, brand identity, photography, oil painting and advanced portfolio preparation.

    • Art Director
      • 1996 - 2002

      Led team of copy editors, designers, and illustrators to conceptualize, create, and execute creative development of monthly publications, supplements, collateral, e-mail marketing, sales presentations, multimedia, advertising, and other marketing materials.Reviewed complex editorial manuscripts and made recommendations regarding the creation of graphic resolutions for editorial articles.Consulted with internal business publishers, editorial directors and marketing managers to recommend creative strategies that met specific business goals and supported branding initiatives. Monitored and assessed effectiveness of creative work via studies of advertising effectiveness and editorial design. Managed creative workflow for all publishing and marketing deliverables from the creative brief to final materials ensuring concepts were implemented effectively. Art directed and managed photo shoots for all editorial materials. Established project budgets and managed spending for each month.Reviewed all marketing materials and provided direction on brand guidelines in terms of visual design and tone. Supported development of compelling product messaging in collaboration with editorial teams through the creation and maintenance of message platforms.Identified and contracted outside creative resources to supplement in-house staff to support increased demand for design and photography activities.Managed printing processes for marketing materials and employed competitive bidding process to control expenses.

    • United States
    • Higher Education
    • Senior Graphic Designer
      • 1992 - 1996

      Worked in a fast-paced studio environment that was committed to efficiently communicating the message of the Saint Joseph’s University through inspired design and branding. Collaborated with a team of internal writers, graphic designers and communication professionals to provide quality customer service and report progress on projects. Ensured project goals and deadlines were achieved.Managed all phases of graphic design from concept to completion, including the design of websites, recruitment materials, brochures, magazines, and multimedia presentations. Superior working knowledge of 4-color process, spot color, varnishing techniques, papers, and web and offset printing. Participated in planning meetings, review sessions and strategy development. Executed and tracked multiple concurrent projects in a deadline-driven environment.

Education

  • Penn State University
    Bachelor of Arts, Graphic Design
    -
  • Saint Joseph's University - Erivan K. Haub School of Business
    Master of Business Administration, Marketing
    -

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