Experience

Lake Forest Graduate School of Management

• Higher Education
• 1 - 100 Employee

• Business Development Director, Leadership & Education Solutions

  • Feb 2021 - Present



Rouge Media

• Client & College Partnerships, DOOH Campus Network

  • Sep 2019 - Mar 2020

  - Grew parternships with agencies & brands in NYC, Chicago & Washington D.C. - Responded to RFP requests and put together customized presentations & proposals - Sold & introduced Rouge Media’s Cell Phone Charging Stations/Digital Signage service into new university accounts



Cheddar News

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Director, Affiliate Sales & Marketing, CheddarU

  • Jun 2018 - Aug 2019

  - Sold & introduced the CheddarU service platform to Higher Education leaders at key college/university accounts - Managed service partnerships with 600 college/university accounts - Team lead on migrating all 600 campus affiliates from a satellite system to an IP based system. - Tracked all sales progress in Salesforce. Provided monthly, quarterly and annual forecasts to senior management- Responsible for conference strategy & planning for 12-15 shows annually- Developed strategic plans for all on-campus marketing initiatives, events & promotions- Served as the liaison between external strategic partners & college/university affiliates - Prepared & delivered proposals to key college/university stakeholders - Worked cross-functionally with the Product, Production & Branded Content teams



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Director, MTVU Affiliate Sales & Marketing

  • Apr 2014 - Jun 2018

  -Managed affiliate sales & distribution of the service nationwide -Responsible for training, managing & recruiting the sales team in addition to managing my own book of accounts. Consistently exceeded sales goals. -Developed strategic plans to increase distribution & renew existing accounts -Coordinated on campus filming, production & audience research studies -Developed & executed monthly, quarterly & annual team sales goals -Worked cross-functionally with integrated marketing, research, legal affairs and public affairs team to run experiential events & campaigns -Negotiated multi-year service agreements for all new accounts, account expansions and account renewals -Built relationships with strategic partners to increase MTVU’s viewership at college and university campuses -Developed social media strategies to promote MTVU’s student opportunities

• Sr. Manager, MTVU Affiliate Sales & Marketing

  • Mar 2013 - Mar 2014

• Manager, MTVU Affiliate Sales & Marketing

  • Jul 2010 - Feb 2013



NationalFutures.com

• Marketing Public Relations Associate

  • May 2009 - Apr 2010

  -Developed marketing materials, press releases and managed all social media initiatives to promote the company’s services and products -Managed timelines and logistics for tradeshows and live internet based education programs-Actively pitched the company’s services to global exchanges, trade associations, corporations and brokerage firms-Secured speaking engagements and virtual events with; the Chicago Board Options Exchange (CBOE), Peak Trading, Worldwide Business Research’s TradeTech USA Conferences, Interactive Brokers, Optionmonster/Trademonster



Lucas Group, A Korn Ferry Company

• United States
• Staffing and Recruiting
• 400 - 500 Employee

• Executive Search Consultant, Public Relations, Advertising, & Marketing

  • Oct 2008 - Apr 2009

  - Recruited candidates for interactive marketing, public relations and business development positions - Managed logistics for interviews and client meetings - Researched new corporate and agency prospects



Burns Entertainment

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2006 - Oct 2008

  - Managed timelines, budgets and logistics for national accounts including; CVS/Caremark, Medtronic, Tyson Foods, ubid.com, Heineken, the University of Memphis and Indiana University - Developed marketing strategies, website content and press releases to promote new celebrity talent, tradeshows and events- Served as the liaison between other agencies, speakers bureaus and associations- Started the company’s College/University division by cold calling potential prospects- Served as the exclusive lecture agent for Bob Love, former NBA star- Assisted the president with client proposals, marketing materials and new sales leads- Managed and trained six interns per semester and trained new employees

• Operations & Marketing Associate

  • Dec 2004 - May 2006



Burns Entertainment

• United States
• Advertising Services
• 1 - 100 Employee

• Speakers Division & Public Relations Intern

  • Jun 2004 - Sep 2004

  - Assisted the President/CEO with speaking engagements & celebrity appearances event logistics- Researched fortune 500 companies’ marketing campaigns, and international advertising agencies and PR firms - Responsible for updating database with celebrity and client information- Customer Service: answered questions for celebrities, clients and agents



AmeriCheer, Inc.

• Events & Public Relations Intern

  • Jan 2004 - May 2004

  - Assisted Executive Director in managing all aspects of cheerleading and dance competitions - Traveled to competitions for on-site operations and event management, including AmeriCheer Nationals in Orlando, Florida- Assisted Marketing Director with catalogs, marketing materials and press releases - Customer Service; answered questions about upcoming events from coaches, competitors and parents