Experience

Brilliant Digital

• Australia
• Marketing Services
• 1 - 100 Employee

• Senior Content Producer

  • Apr 2022 - Present



Craving Novity

• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Member

  • Mar 2006 - Present

  I set up a small boutique agency in South Africa with my sister when I was 24 after returning from the UK. Initially we focused on Public Relations and events but as the marketing landscape changed, we enjoyed coming up with unique strategy and campaign ideas that would push the envelope in creative thinking. I still sit in a strategic position with Craving Novity. As I would suspect most entrepreneurs to do, my role transcended every area of the business. As the team grew, I focused on strategy, client acquisition and growing the business to meet the needs of a dynamic industry landscape. Within a couple of years, we expanded the business to offer our clients additional value through a social media service. In 2008 we were approached by a retail marketing and activations business based in the Netherlands to partner and open a Southern Africa office. We then expanded our service offering to include retail marketing, activations and promotions. Soon thereafter, our social media service grew into a digital marketing service to support the overall communications, brand and/or campaign strategy. I wanted Craving Novity to operate as an extension of our client's teams. In doing so, we fulfilled a multitude of roles within the marketing framework - from design, to media bookings and everything in-between. I was responsible for client communication, brand, product and campaign strategy, profile PR, thought leadership, high level media liaison, budgets, reports and most importantly, ensuring we delivered ROI. We procured a mix of digital services to better analyse campaign statistics and campaign data so we could constantly ensure our work was performing and delivering results. I like to approach my work holistically so I can interweave myself into a business' brand tapestry to be able to work from the inside out. I was blessed with a hardworking, long-serving team too who I could call family. Show less



RDA Communications

• Account Manager

  • Jun 2003 - Dec 2005

  Managed the European PR account for World Wrestling Entertainment, Powerboat P1 Offshore Powerboating, British GT Racing Team, Simon & Schuster, ClearVision Entertainment, Firefly Entertainment Managed the European PR account for World Wrestling Entertainment, Powerboat P1 Offshore Powerboating, British GT Racing Team, Simon & Schuster, ClearVision Entertainment, Firefly Entertainment