Experience

Wiltshire Police

• United Kingdom
• Law Enforcement
• 200 - 300 Employee

• Communications and Engagement Team Leader

  • Aug 2022 - Present



Dyson

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Internal Product Management/Content creation (Senior global training manager)

  • Aug 2018 - Apr 2021

  Reporting to the Head of Retail Training, I managed the launch and global roll-out of the Dyson retail academy app. Dyson retail academy was a react native application, delivering e-learning to Dyson's instore experts globally. Maintained via Airwatch to personal and company mobiles and accessed via SSO.Key Responsibilities• Launched the app to technical specifications, working with a cross-functional team across IT, Cyber Security, Legal, Category, Engineering and Digital Design.• Presided over the day-to-day tasks, including onboarding, bugs and issues.• Managed and prioritised the release roadmap, including content, features and translations.• Monitored user trends using backend data to inform design improvement paths.• Communicated the app strategy to senior stakeholders, presenting progress to gain buy-in for resources, funding and support.• Created e-learning content with Category teams and piloted new ways for users to learn.Key Achievements• Guided the cross-functional team to deliver this complex project on time and within budget.• Made learning easier for users - academy app increased knowledge retention by 20%.• Successfully onboarded users across ten territories and four languages in 1st year.• Became a respected collaborator, improving global team reputation with markets. Show less

• Senior Customer Marketing Manager

  • Jul 2017 - Jul 2018

  Reporting to the Marketing Director, responsible for delivering the shopper experience across all retailertouchpoints. Managing a team of five to deliver product launches and brand visibility across all consumer categories.Key Responsibilities• Co-authored/delivered the retail strategy with stakeholders across Marketing and Sales.• Authored and drove on target budgeting for Customer Marketing operation in a financially ambiguous year with sliding product launches.• Organised and led retail wide launches for new products and peak promotional periods.• Built a dynamic team through coaching to confidently take ownership and ask for support.Key Achievements• Mobilised a Black Friday monitoring project that improved brand visibility by two online touchpoints across all retailers.• Increased store rank by leading the team in a transformational Shop-in-shop project (JLP).• Spearheaded the retail launches of DC56 (Tesco) and Dyson Humidifier (JLP) across all channels. Show less

• Lighting Brand Manager

  • Mar 2016 - Jul 2017

  Reporting to the Director of Dyson Professional, responsible for building/delivering the category plan forDyson lighting.

• Customer Marketing Manager

  • Sep 2012 - Feb 2016

  Reporting to the Head of customer marketing, delivering retail marketing plans to support product launches and brand awareness.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Channel Marketing Executive

  • Mar 2011 - Sep 2012

• Assistant Product Manager - Xbox

  • Sep 2010 - Mar 2011



RE:CREATION GROUP PLC

• United Kingdom
• Wholesale

• Assistant Brand Manager

  • Jul 2008 - Jul 2010