AMR Regional Marketing Specialist

• Feb 2023 - Present

• Aug 2022 - Feb 2023

• Design, launch, and optimize monthly "The Lead" job newsletter, netting 43% average open rates. Launched a student version of “The Lead”, yielding 50% open rate, to expand talent initiative’s content marketing reach. • Oversee lifecycle content marketing for regional brand and investment initiatives, leading B2B content partnerships with global brands and monthly case studies.• Lead social media for San Diego: Life. Changing. and World Trade Center San Diego, driving respective 128% and 66% increases in social engagements.• Plan, promote, and execute 15 events per year, securing 400 attendees and generating $85K in revenue at EDC’s flagship summer fundraiser. • Manage relationships with 200+ investor members and partners. Onboard 10+ new corporate members annually.• Build and manage Salesforce CRM database in collaboration with COO, department leads.• Compile and analyze quarterly marketing metrics reports for C-suite, sponsors, and clients. Show less

• Jan 2021 - Aug 2022

• Led Innovate78's integrated B2B marketing strategy, generating the highest social media engagement rates in the campaign's history, increasing Innovate78's web traffic by 540% in 10 months, and winning International Economic Development Corporation’s Gold Award for impact. • Led social media marketing and content strategy for San Diego: Life. Changing. and World Trade Center San Diego, generating a 42% increase in website traffic. • Strategized, created, and published weekly SEO-optimized blogs and maintain web pages, driving 28.7% increase in organic search traffic.• Raised $25K in revenue for EDC's signature annual event via month-long multi-channel digital marketing strategy.• Wrote EDC's weekly newsletter for 6K+ San Diego business leaders, increasing open rates by 50% in one year. Show less

• Oct 2020 - Jan 2021

Produced marketing materials including newsletters, quarterly reports, and industry fact sheets.Published blogs highlighting San Diego businesses and educational programs.Compiled and analyzed marketing performance metrics for leadership and internal client teams.

Human Resources and Hiring Manager

• Aug 2019 - Mar 2020

Developed company policy with CEO and COO. Spearheaded all talent acquisition, recruitment, and hiring efforts. Led all new staff training monthly sessions. Managed employee relations and recognition initiatives. Developed company policy with CEO and COO. Spearheaded all talent acquisition, recruitment, and hiring efforts. Led all new staff training monthly sessions. Managed employee relations and recognition initiatives.

• May 2018 - May 2019

Supervised a team of 7 people who program events for a population of over 17,000 students.Managed social media and marketing strategy for all event promotion.Oversaw programming assistant’s budget of $30,000 and approved all purchase requests.Conducted one on one, and weekly team meetings with programmers.Organized team retreats and trainings throughout the year.

• May 2015 - May 2018

Planned and hosted programs that satisfied specific wellness areas such as intellectual, emotional, cultural, and social, to maximize student’s college experience and engagement.Utilized programming budget to purchase creative decor and inquire with vendors.Worked as an event lead and monitored the execution of elaborate large scale events.Composed student demographic reports using Excel, Word, and Powerpoint.

• Jul 2014 - May 2015