Candace Bell, MBA
Business Development Manager at Dairy MAX Inc.- Claim this Profile
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Bio
Credentials
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Certified Digital Marketing Professional / AMA Professional Certified Marketer PCM in Digital Marketing
Digital Marketing InstituteMay, 2021- Sep, 2024
Experience
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Dairy MAX Inc.
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United States
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Dairy Product Manufacturing
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1 - 100 Employee
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Business Development Manager
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Dec 2019 - Present
Build, maintain and grow B2B relationships with organizations who strategically align with our farmer's key goals and objectives. Use a start-up mentality to co-create innovative projects to drive sales and trust with consumers. Lead esports and higher education strategy, targeting Gen Z. Fight food insecurity with food banks and dairy processors in the territory, maximizing USDA dairy industry program dollars and getting nutrition to those who need it most. Share the farm to table story with chefs and restaurants. About Dairy MAX: Dairy MAX is a nonprofit Dairy Council representing more than 900 dairy farm families across eight states. We’re a connected group of experts in dairy farming, education, health and wellness, and business, who are fanatical about the power of dairy. An affiliate of Dairy Management Inc. and National Dairy Council.
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Aramark
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United States
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Hospitality
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Senior District Marketing Manager
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Mar 2018 - Dec 2019
Responsible for driving top line growth strategies for food service locations at 13 colleges and universities in Texas, Louisiana and Mississippi. Created and lead execution of annual marketing plans targeting the Gen Z student, while strategically aligning with university clients and administration. Hired, developed and lead a team of 10+ full time onsite field marketers. Successfully built and managed relationships and partnerships, working cross-functionally across the organization. Lead the execution of center-led and account specific sales, promotions, research, and digital strategies with each higher education food service account.
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Marketing Manager
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Feb 2016 - Apr 2018
Managed onsite marketing and top line growth channel initiatives for over 15 different dining outlets including 9 national brands. Successfully completed all relevant research to segment the campus and drive strategic alignment with clients and the university. Built and managed client and customer relationships, including management of vertical sales opportunities and presentation of regular reports. Provided marketing support in the region when needed. Lead and developed a team of 10 hourly employees in areas of marketing, sales, nutrition, sustainability, and graphic design.
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Marketing Coordinator
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May 2013 - Feb 2016
Directly responsible for successfully implementing relevant marketing programming including brand strategies and channel growth initiatives. Goals included increasing top line growth, completing all relevant on-campus research to segment the campus and driving strategic alignment with the university administration in all communications. Lead and developed a team of 5-10 employees. Managed onsite social media and analytics.
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Sales Intern
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Jun 2012 - Aug 2012
Created a lead generating database by researching and organizing information regarding target industries in the DFW area for the sales team. Supported the creation of the promotional plan for SMU’s “Fill the Ford" partnership. Created a lead generating database by researching and organizing information regarding target industries in the DFW area for the sales team. Supported the creation of the promotional plan for SMU’s “Fill the Ford" partnership.
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Education
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2013 - 2015
Stephen F. Austin State University
Master of Business Administration (M.B.A.), 4.0 -
2009 - 2013
Stephen F. Austin State University
Bachelor of Business Administration (BBA), Marketing
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