Candace Yeager
Director of Communications and Marketing at Florida Home Builders Association (FHBA)- Claim this Profile
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Bio
Credentials
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Qualified Association Specialist
Florida Society of Association Executives
Experience
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Florida Home Builders Association (FHBA)
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Construction
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1 - 100 Employee
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Director of Communications and Marketing
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Dec 2019 - Present
Develop and coordinate content and design for FHBA publications including Florida Home Builder Magazine, weekly news emails, press releases, member retention campaigns, and sponsorship and advertising programs. Recruit and manage FHBA preferred business partners and sponsorship for Southeast Building Conference. Oversee all marketing for Southeast Building Conference including exhibitor and attendee recruitment/retention. Provide editorial support for all member communications. Provide staffing support and coordination for the FHBA Associate Members/Trades Council, Aurora Awards Committee, Florida Sales and Marketing Council and FHBA Membership Committee. Manage recruitment, retention and marketing of the Florida Certified Master Builder Program. Oversee management of FHBA Membership Database. Develop content and oversee management of Florida Home Builders, Florida Certified Master Builder, Southeast Building Conference and Florida Parade of Homes websites. Develop content and oversee management of all associated social media accounts. Manage graphic design of all FHBA materials and for members utilizing FHBA design services. Serve as supervisor, providing oversight of work and conducting annual reviews of FHBA Communications Coordinator, Marketing and Communications Assistant and Administrative Assistant. Seek innovative and new opportunities to generate non-dues revenue. Manage all non-dues revenue programs. Provide talking points as needed for FHBA board members and senior staff. Show less
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The Florida Lottery
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United States
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Government Relations Services
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200 - 300 Employee
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Community Outreach and Events Manager
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Oct 2018 - Dec 2019
Act as the face of the Lottery throughout the state, by coordinating initiatives designed to promote the Agency and its services to the community. Identify and support education initiatives that support and bolster Florida Students in their post-secondary achievement. Administer organizational programs aimed at addressing community needs. Develop relationships with community leaders and serve as liaison with various constituents. Coordinate and manage ongoing partnerships and contracts. Act as the face of the Lottery throughout the state, by coordinating initiatives designed to promote the Agency and its services to the community. Identify and support education initiatives that support and bolster Florida Students in their post-secondary achievement. Administer organizational programs aimed at addressing community needs. Develop relationships with community leaders and serve as liaison with various constituents. Coordinate and manage ongoing partnerships and contracts.
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Florida Department of Agriculture and Consumer Services
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United States
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Government Administration
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700 & Above Employee
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Management Analyst I
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Aug 2017 - Sep 2018
-Serve as department liaison with key industry associations. -Maintain strong communications with "Fresh From Florida" members and recruit new members into the Florida Agricutlure Promotional Campaign. -Develop and implement new membership benefits. -Work directly with agricultural education groups such as FFA, Ag in the Classroom, 4H and other groups, associations and agencies across the state. -Oversee the Agriscience Education Leadership Program.
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Development Representative I
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Apr 2017 - Aug 2017
Manage industry relations and the "Fresh From Florida" program within the FDACS Division of Marketing and Development.
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AIA Florida
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Tallahassee, FL
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Manager of Communications and Public Relations
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Nov 2012 - Apr 2017
Oversaw and executed all facets of association communication for external and internal markets. This included but is not limited to PR and media relations, management of advertising agencies as needed, graphic design, website design and maintenance, monthly and weekly member communications, video production, social media content development and management, and all marketing efforts for annual convention, trade show and continuing education events. This also included serving as the liaison between the association and all vendors associated with these efforts. Served as editor of the Florida/Caribbean Architect Magazine. Oversaw redesign of publication, solicitation and submission of all projects for publishing consideration, and development of magazine content. Directed the annual Florida/Caribbean Honor and Design Awards program overseeing promotion of the program, submission of award packages, evaluation of the awards, and management of the awards ceremony. Served as manager for annual intern from FSU School of Communications. Provided pertinent work load, applicable feed back and internship evaluations. Show less
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Florida 4-H Foundation, Inc
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Gainesville, Florida Area
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Resources and Alumni Relations Associate
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Aug 2009 - May 2012
Process and record funds. Solicit donors. Key responsibilities in planning, marketing and executing two annual fundraisers grossing at lest $20,000 each. Build and maintain Florida 4-H Alumni Database. Perform secretarial duties for Resource Development Coordinator. Process and record funds. Solicit donors. Key responsibilities in planning, marketing and executing two annual fundraisers grossing at lest $20,000 each. Build and maintain Florida 4-H Alumni Database. Perform secretarial duties for Resource Development Coordinator.
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Education
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2008 - 2012
University of Florida
Bachelor of Science, Agricultural Communication/Journalism
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