Experience

WSL Strategic Retail
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Research Manager

  • Dec 2021 - Present


Forward Analytics

• United States
• Technology, Information and Internet

• Consumer Insights, Market Research & Strategy Planning Consultant

  • Oct 2002 - Dec 2021

  Founded, built and grew a market research sole proprietorship, www.forwardanalytics.com, to implement quantitative and qualitative research, supporting business decisions and planning, marketing, and communications strategies for a variety of clients in sectors including corporations, finance, healthcare, higher education, arts & tourism, government, and non-profits. • Sell, design, and manage custom market research consulting projects and services. • Apply research techniques, including customer value analysis, competitive analysis, product development and pricing, advertise testing and tracking, web analytics and secondary data sources. • Utilize data analysis and visualization software (SPSS, Qualtrics, MarketSight, Excel) • Communicate research findings and implications through actionable reporting and presenting. • Develop key market relationships though cold calls, email, SEO, and partnerships. • Increased efficiency in revenue by maintaining a repeat national client base for 10+ years. Show less



Tripp Umbach & Associates

• • Jan 2001 - Sep 2002

  In charge of communicating and selling new marketing and business strategy projects for a small nationally recognized market research consulting firm with under 10 employees. • Maneuvered a complex proposal process in order to draft proposals for Governments, Universities, State Systems of Higher Education and Healthcare. • Sought collaborative partnerships, built proposal teams and cultivated relationships with architect and engineering firms, healthcare leaders, senior consultants and renowned experts. • Responded to requests for proposals (RFPs). • Provided key information in support of the marketing and sales plan, such as collecting and analyzing data on prospective customers and firm’s competitors. • Managed the entire sales process: contacting and presenting to prospective customers, crafting compelling sales message, creating and writing proposals, pricing, on-going communication, closing the deal, as well as managing client accounts, and finding opportunities for new and repeat business.• Oversaw all research project milestones to completion. • Managed up to 5 project staff. • Maintained relationships with 3 of the top 5 billing clients. Show less

• • Aug 1998 - Dec 2000

  Executed custom market research and planning assignments across 5 industry sectors. Utilized techniques such as customer value analysis, branding research, market segmentation, conjoint and pricing studies, to conduct studies revealing customer and/or employee satisfaction.• Created easy to comprehend reports using a broad skill-set including: survey questionnaire and discussion guide design, data collection, focus group moderating, SPSS statistical analysis, secondary data analysis. • Authored 25+ prioritized action reports, managing 3 projects at any given time, and presented the recommendations to clients. Show less



YWCA, Greater Pittsburgh

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Data Analyst

  • Feb 1998 - Aug 1998

  Prepared big data reports for the Children, Youth, and Families Program Director. • Conducted Factor Analysis, a multivariate statistical analysis, with large data sets to determine both the financial and social needs of residents of eight counties in the Pittsburgh region. • Distilled demographic and labor market data, derived policy implications and garnered funding based on results and reporting. Prepared big data reports for the Children, Youth, and Families Program Director. • Conducted Factor Analysis, a multivariate statistical analysis, with large data sets to determine both the financial and social needs of residents of eight counties in the Pittsburgh region. • Distilled demographic and labor market data, derived policy implications and garnered funding based on results and reporting.