Experience

JobLeads

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Performance Marketing Lead

  • Jul 2022 - Present

• SEA Lead

  • Jan 2021 - Jun 2022

  Responsible for:- Developing all Google performance marketing accounts and strategies globally.- Building an internal SEA automation tool.- Creating new landing pages for marketing activities.- Supporting scaling SEO activities.



The Stepstone Group

• Germany
• Software Development
• 700 & Above Employee

• SEA Lead

  • Oct 2019 - Dec 2020

  SEA Squad LeadResponsible for:- Prioritizing & distributing the tasks between the 6 team members.- Leading the SEA automation projects.- Supporting the development of StepStone’s SEA accounts (B2B & B2C) globally with close to 9-figure annual budget.- Training & onboarding for newcomers and junior employees.

• Senior Search Engine Advertising (SEA) Manager

  • Nov 2018 - Sep 2019

  Project lead for internal SEA Automation Tool.Responsible for:- Building an internal SEA automation tool to drive SEA activities of all StepStone markets and brands.- Supporting the development of StepStone’s DACH & BENELUX SEA accounts.- Being the main contact person with publishers Google and Bing.- Working with Display team to build an aligned audience strategy.- Providing feedback on landing page improvement ideas to Product.- Aligning the performance marketing KPIs and business goals.- Using Adobe Experience Cloud & Media Optimizer to analyze data and optimize bidding. Show less



trivago

• Germany
• Technology, Information and Internet
• 500 - 600 Employee

• Global Search Engine Marketing (SEM) – Project & Product Lead

  • Oct 2017 - Oct 2018

  Project lead for Global SEM team in trivago.Product lead for Global SEM landing pages, remarketing, and audiences.Responsible for:- Driving all projects related to Google & Bing for trivago's 55+ markets with close to 10-figure annual budget.- Being the contact person for publishers (Google/Bing) as well as internal stakeholders for technical SEM topics.- Managing all projects related to global landing pages, remarketing, and audiences.- Being the main liaison for product and content from SEM side in any joint topics.- Providing technical support and training for publisher products for all SEM department members. Show less

• Product Lead – Global SEM Landing Pages

  • Apr 2017 - Oct 2017

  Responsible for:- Analyzing, monitoring and continuous improvement of trivago SEM landing page (LP) performance globally.- Requesting new features and conducting A-B tests.- Being the key person between Product, Content and SEM departments.- Quality assurance of SEM landing pages’ user experience.

• Online Marketing Manager

  • Apr 2016 - Apr 2017

  Responsible for:- Expanding and optimizing SEM & Display accounts for the TR market, maximizing spend with a target ROAS.- Analyzing and monitoring performance, conducting ad & landing page tests, creating new campaigns.- Training newcomers and interviewing new recruits.- Using SEMSuite campaign management tool, Google AdWords, AdWords Editor, Bing Ads, and Excel.- Fixing errors and bugs within the account.- Monitoring the performance of SEO and optimizing pages.



Chain Networking

• Information Technology & Services

• Sales & Marketing (Internship)

  • Jan 2014 - Mar 2014

  Marketing of the mobile networking app Chain Marketing of the mobile networking app Chain



KIVANC Textile

• Adana, Turkey

• Administrative Management (Internship)

  • Jun 2013 - Aug 2013

  Management trainee and direct assistant of the Senior Coordinator. Paperwork, personnel management, reporting and scheduling Management trainee and direct assistant of the Senior Coordinator. Paperwork, personnel management, reporting and scheduling



Reutlingen University

• Germany
• Higher Education
• 1 - 100 Employee

• Electrical and Electronics Engineering (Internship)

  • Jun 2012 - Aug 2012

  Funded by Erasmus Lifelong Learning Programme Scholarship and by Reutlingen University Designed and implemented Micro-electro-mechanical systems (MEMS) devices using ANSYS software Funded by Erasmus Lifelong Learning Programme Scholarship and by Reutlingen University Designed and implemented Micro-electro-mechanical systems (MEMS) devices using ANSYS software



John Deere

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Sales & Marketing (Internship)

  • Jul 2011 - Aug 2011

  Financial analysis, accounting and marketing Financial analysis, accounting and marketing



BOSSA

• Türkiye
• Textile Manufacturing
• 200 - 300 Employee

• Information Technology (Internship)

  • Jun 2011 - Jun 2011

  Wireless communications / server networks project Wireless communications / server networks project