Filippo Campedelli, Digital Specialist

Chief Marketing Officer at Movitalia
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Contact Information
us****@****om
(386) 825-5501
Location
Terlano, Trentino-Alto Adige, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • English Full professional proficiency
  • German Professional working proficiency
  • Spanish Elementary proficiency

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Bio

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Credentials

  • ECDL
    Europa
  • Google Analytics Advanced
    Google

Experience

    • Italy
    • Wholesale Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Jan 2023 - Present

    • Head Of Marketing
      • Sep 2021 - Dec 2022

    • Italy
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2020 - Dec 2022

      I'm responsible for the Digital Marketing Strategy of the company: • Design and execution of lead generation campaigns through paid adv, SEO and database marketing • Responsible for the development and performance of the corporate website • Setup and management of Marketing Automation Suite in Salesforce I'm responsible for the Digital Marketing Strategy of the company: • Design and execution of lead generation campaigns through paid adv, SEO and database marketing • Responsible for the development and performance of the corporate website • Setup and management of Marketing Automation Suite in Salesforce

    • Italy
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Web & Social Communication Specialist
      • Jan 2020 - May 2020

    • Italy
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Corporate Digital Asset Manager
      • Sep 2017 - Dec 2019

      Manage all owned digital assets of Dr. Schär group worldwide. • Responsible for strategy and performance of websites and apps • Management of third party developers • Design and development of SEO strategies in order to increase brand awareness • Management of yearly marketing budget HIGHLIGHTS: - Gluten free restaurant and POS finder ("On the Go") on main brand website+ Native Mobile App - +150% Organic Traffic Increase Manage all owned digital assets of Dr. Schär group worldwide. • Responsible for strategy and performance of websites and apps • Management of third party developers • Design and development of SEO strategies in order to increase brand awareness • Management of yearly marketing budget HIGHLIGHTS: - Gluten free restaurant and POS finder ("On the Go") on main brand website+ Native Mobile App - +150% Organic Traffic Increase

    • Digital Strategist
      • Jan 2016 - Nov 2018

      As a Digital Strategist I worked with multinational companies like Wolters Kluwer, Victorinox and Reply, with public organizations such as LVH Wirtschaftsverband Handwerk und Dienstleister and smaller firms. Covered everything Digital marketing, from facebook and google ads to SEO and email marketing automation, building funnels for every company size As a Digital Strategist I worked with multinational companies like Wolters Kluwer, Victorinox and Reply, with public organizations such as LVH Wirtschaftsverband Handwerk und Dienstleister and smaller firms. Covered everything Digital marketing, from facebook and google ads to SEO and email marketing automation, building funnels for every company size

    • Switzerland
    • Manufacturing
    • 700 & Above Employee
    • Digital PR
      • 2017 - 2018

    • Sales area manager - Trentino Alto Adige
      • Sep 2015 - Aug 2016

    • Italy
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media & Content Marketing Manager
      • Sep 2014 - Sep 2015

      Facebook advertising for the firm's clients, Real time bidding, Google ads, e-mail marketing and Twitter advertising Facebook advertising for the firm's clients, Real time bidding, Google ads, e-mail marketing and Twitter advertising

    • Italy
    • Computer Games
    • 1 - 100 Employee
    • Project Assistant
      • Jul 2013 - Jan 2014

    • Italy
    • Newspaper Publishing
    • 400 - 500 Employee
    • Journalist
      • 2011 - 2012

      Tirocinio di 6 mesi presso la redazione dell'Alto Adige Tirocinio di 6 mesi presso la redazione dell'Alto Adige

Education

  • Marketers
    Web marketing specialist, Copywriting, SEO, Instagram Marketing, Affiliate Marketing, Business Genetics
    2015 - 2022
  • Libera Università di Bolzano
    Laurea Magistrale, Economia e Management del Settore Pubblico
    2013 - 2015
  • Libera Università di Bolzano
    Laurea triennale, Scienze della Comunicazione Plurilingue
    2009 - 2013

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