Experience

Wellbeats, a LifeSpeak company

• Senior Vice President, Service Delivery & Operations

  • Mar 2015 - Present

  Wellbeats produces proprietary fitness, mindfulness, and nutrition classes and distributes them through our B2B application-based platform using a subscription-based model. Our mission is to enable all individuals to take control of their health with wellness solutions that fit their lives. Wellbeats was sold in February 2022 to LifeSpeak Inc (TSX: LSPK) Member of the Executive Leadership Team as our chief Operations leader responsible for executing our strategic growth plan. This includes driving day-to-day business operations, recurring revenue growth, streamlining operational processes to allow us to scale, and delivering rewarding client experiences to our Clients and Partners and high retention rates. Manage the Implementation, Client Success, Client Services, and Operations departments, and oversee organizational process flow and execution of cross functional strategic priorities.Key Accomplishments: • Developed and executed a strategy to pivot the business from a hardware-intensive operation to an application-based software as a service (SaaS) business significantly reducing operational cost and inventory• Designed and implemented a new service model, including a new Client Success team, to scale and support a rapidly growing client base with a Net Promoter Score of 74 and a retention rate of 92%• Created operational processes and implemented enterprise technology and systems to support scalability through 3 phases of explosive growth and 40% growth per year• Implemented a strategy to increase our product offerings to clients which has led to significant revenue growth from our existing portfolio of Clients• Led the cross functional effort to increase the engagement KPIs from Clients and Members on the Wellbeats platform which has improved by 100%+ since 2020 • Participated in the business requirements process representing Client needs for the agile development of our applications on seven platforms

• Vice President Sales and Marketing

  • Apr 2013 - Mar 2015

  Responsible for leading marketing, sales, business development, distribution, and strategic partnerships to deliver on annual sales objectives.Key Accomplishments:• Increased overall sales from by 200% and monthly recurring revenue by 1600%• Developed and launched domestic and international distribution partnerships resulting in significant new revenue streams• Participated in capital fundraising efforts in Series A and Series B funding

• Channel Sales Director

  • Mar 2012 - Apr 2013

  Key Accomplishments:• Created a distributor network to accelerate hardware systems sales, which continues to be the primary source of revenue today • Trained and supported 90 distributor representatives across 29 states and 2 international provinces • Delivered 15% of company sales in first year from the distributor network • Hired, trained, and transitioned program to a new function leader



Campana Design Studio

• Co-Founder & CEO

  • Jan 2023 - Present

  From Pixels to Porcelain - Campana Design Studio is dedicated to exploring the possibilities in ceramics through digital fabrication technology. Focused on the intersection of tech and art, we find hidden potential in the form and function of ceramics. From Pixels to Porcelain - Campana Design Studio is dedicated to exploring the possibilities in ceramics through digital fabrication technology. Focused on the intersection of tech and art, we find hidden potential in the form and function of ceramics.



College Pro Painters

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President

  • Mar 2007 - Mar 2012

  As a Vice President of College Pro I led the North America team and oversaw a team of General Managers and Recruiters. Led the operations of 80 franchised businesses with more than 500 employees annually. My tenure with College Pro was a very rewarding period of my career as I was able to work with, and make a positive impact on a very talented, driven, and energetic team of young leaders early in their careers. Recognized as a champion of innovation and leadership development within the North America leadership team. Delivered sales of $22.4M in my tenure with the company. Responsible for formulating and executing strategic initiatives that achieved annual business unit (EBITDA) objectives with relentless focus on organization’s vision and values. Led and developed talent at the General Manager level. Planned and executed all aspects of franchise recruiting, training and development, retention, sales and marketing, and financial management. Key Accomplishments:• Increased revenue on a per franchisee basis by 28% • Created a recession strategy (in 2008-2009) to lower prices for our customers while increasing franchise profitability to 92% that included reducing fixed expenses for franchisees • Led recruiting efforts of 248 franchise owners and 2,350 painters • Increased customer net promoter score from 42% to 51.5% • Grew franchisee distribution by 43% from 2008-2011 • Achieved Certified Examiner status (level 4+ coach)

• General Manager

  • Aug 2004 - Mar 2007

• Franchise Owner

  • Jan 2002 - Aug 2004